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Tag: idg

Multiplatform Publisher Sales and Acquisitions Include Major Publishers

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk Kong media group IWM since 2015. Financial Times is reporting. “…both IWM and Forbes say the dispute has now been settled, following an agreement last

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines. does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from on promoting content and ad blocking programs. Let’s get started!

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

B2B Publishing News: Editorial Advice, Mergers & Acquisitions, Digital-Only Decisions

The latest in B2B publishing includes Penton’s purchase of MRO Network; Informa’s bet on events; and CIO’s big change
B2B publishing represents the best of niche strategy; audience development depends largely on the quality of your content and whether you can earn the trust of executives in your target trade. In addition, B2B publishing lends itself

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

IDG Enterprise Properties to Cease Print, Go Digital

Computer World and CSO, two brands of IDG Enterprise, will become the company’s latest digital-only publications, according to Folio:.

LinkedIn Publishing Operations Accelerate

Now, more than ever, LinkedIn is living up to its name.

The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media, Bloomberg, CBSi, and IDG. At their core, the partnerships will involve the promotion of stories and targeted ads, with LinkedIn as the conduit.

Parade Makes a Digital Publishing Move

Parade has been a bit slow to make the digital shift but over the past year it’s made a few different digital publishing moves. Digiday’s Josh Sternberg writes, “In June, the publication revamped its website with a cleaner, more image-heavy design.

Times Says Magazines Lose Print Readers But Gain Digital Readers

The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, “Magazines continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013, but they made inroads in selling digital editions, according to data released on Tuesday.” Women’s magazines and celebrity weeklies were the hit the hardest as they try to compete with online outlets.

Print and Online Publishers are Trading Cards Like Nobody’s Business

IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. “Under a ‘Hosted Technology Group’ program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on,” reports FOLIO. “Marketers can sign on for a one-year exclusive sponsorship of the group. Services include a dedicated IDG group manager, daily content, curated and managed discussion topics, ad placements and client-originated content marketing opportunities.”

WatchTime Publisher Spearheads World Bicycle Relief

I got a note earlier this week from Dominik Grau, publisher of WatchTime USA. Dominic is a very busy guy. With his finger in publishing operations on three continents and participation in graduate studies programs at Harvard and Stanford, you’d think that would pretty much take up all his time. Apparently not. He’s also part of the volunteer group that is raising money to send bicycles to Africa. I asked him to send me information about the program and a quick bio on his publishing background which I think is fascinating.

Three Ways to Blog a Bestseller

The art of audience development blogging requires great service journalism wrapped around a best-selling product

While audience development blogging can take many formats, I teach my clients three basic templates to begin a new blogging program. A typical blog calendar might go for as little as four weeks to as many as 26 weeks. It might involve just a handful of best-selling products, or as many as 50. The process of developing an audience development master calendar always starts with identifying the organization’s bestsellers, or potential bestsellers. Most of my clients are selling information products: magazines, newsletters, website, videos, books, event and dozens of other lesser used formats. Some are selling other people’s products: travel, investing, and even consumer-packaged goods. Content marketing, the art of using content to sell products and services, can be used effectively to sell anything from Pampers to jet planes.

SIPA Member Profile: Whitney Finds Formula for Success

R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.

SIPA: What was your first job out of college and how did you get into this business?
R.D.: In college I took a volunteer internship at IDG, and that helped me get my first job in the information industry at Yankee Publishing as a production assistant. Sidenote: My salary in 1990 was 1/3 of what my daughter’s yearly college tuition is now!

The Most Disruptive Pricing Strategy

Should your digital magazine be free, paid or something in between?

Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter didn’t just fall off the turnip truck. He is a seasoned media executive who understands both quality editorial and media economics. So when I saw Peter launched a magazine, I simplify.

What Peter really did, was launch a new multiplatform niche media brand. Today, the Premier Guitar brand reaches almost one million enthusiasts every month. Guitarists can follow Premier Guitar on the web, via e-mail, on Twitter, Facebook and RSS. In 2011, none of the above makes Premier Guitar unique.

Writing Killer Text Ads


What is a Negative Keyword?


A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword is a term that will not trigger an advertisement of yours. Negative keywords are added to campaigns so that broad terms, or terms that share

Awards Finalists Can Get Your Juices Flowing

Awards Finalists Start the Creative Juices Flowing

The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best in categories that are close to our mission. Winners will be saluted on Nov. 8, 2010, from 8:30 – 10:30 a.m. at the Grand Hyatt in New York City.

1. Under Blogs, IDG Enterprise – Enterprise Software Unplugged earns finalist billing. Just looking at yesterday’s entry shows that this is a very entertaining and informational blog. Thomas Wailgum is at Oracle’s annual mega-conference and reports on some of the most popular tech terms making the rounds. “Optimize. Good Lord, if I have to hear one more ‘optimize’ utterance, I might take a run at that America’s Cup trophy [being kept there] and let those two serious-looking security dudes beat the crap out of me.”

Free Mequoda Podcast: Xconomy Interview with Robert Buderi and Steve Woit

Learn about a top publisher of high technology with this free podcast Website Design Review 2010 has overcome the hurdle of letting their print roots go

How do lead sharing websites work?


As part of a sponsorship package, we want to share leads with another company. Each time a user wants to download a white paper, podcast, video podcast, etc., they need to submit their contact information. In your experience, will users do this willingly? How can we maximize downloads of these free products and collect

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

Notes and Quotes from the FOLIO: Growth Summit

Magazine publishers discuss how they’re going to save their brands through online publishing

This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.

“It’s not enough to make drastic cuts and then hunker down,” said Tony Silber, general manager of FOLIO:. “You need to be taking the initiative, looking at doing the things you do better, looking at doing new things. That’s what this year’s FOLIO: Growth Summit is all about.”

And that it was.

What Search Engines Can Do For YOU

Vertical search engines, directories, PPC, paid inclusion, oh my! A list of the ways that building and using search engines can effect your online publishing business.

AMC Coverage 2008: Reshaping the Model for Magazines

For ad-driven publishers, performance-oriented media and relationship marketing is the key to succeeding in the digital realm

Lead-Driven Design – IDG’s Computerworld has a Unique Approach

How Computerworld drives traffic from their print product and supplies enough content to satisfy both users and sponsors

Three Email Newsletter Templates & Best Practices

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing

Avoid Chapter 11 by Choosing a Clear Online Strategy

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them?

Distribution Key to Successful Online Publishing at IDG

Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in

Making Money with Ad-Sponsored PDFs

There’s a new advertising train coming to town, and guess who isn’t on it? Google! We’re not sure if Google hasn’t discovered this method (unlikely) or just preemptively decided that it’s not a big enough revenue generator. But if you consider the contributors to this project, and the potential it will offer publishers, you can’t just look away.

Computerworlds’ First Look: Email Newsletter Review

Stuck in 1995: Computerworld’s E-mail Newsletter Needs an Update

When you’re writing about technology, it’s good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG), does just that, offering their content via a website, blogs, webcasts, podcasts, RSS feeds and email newsletters, in addition to the original print publication.

I applaud their embrace of so many different formats as well as their breadth of information (they offer 46 email newsletters in all). But I wonder if they haven’t spread themselves too thin.

International Transition from Print to Online

How one magazine is successfully making the transition across the globe

Unless they have been living in a cave or are an extreme anomaly, most print publishers in the US have been making the transition to the Internet. That transition into the unknown has baffled many publishers, but those who were willing to work through trial and error eventually found an effective strategy. The others are still floundering.

Online Publishing’s Gaping Profit Margins

See how one magazine’s website is set to out-earn its print counterpart.

Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as a print magazine, but its websites’ explosive growth is set to make it the big-earner for International Data Corporation, Computerworld’s parent company.

Computerworld is published in 63 countries and its websites generate between 1.5 and 2 million unique users a month. With pre-tax online profit margins at an amazing 40 to 50 percent, Computerworld’s websites are far more profitable than the print magazine that established the tech-news empire.

A Roundup of Thoughts from MPA’s Magazines 24/7: Connecting with the Consumer

User-Generated Content, Online Video and Social Networking Big Focus at the MPA’s 3rd Digital Publishing Conference

The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting their websites on the same playing field as the rest of the world’s popular and successful websites—those that are heavy into user-generated content, social networking and use of online video.

The Lead Generation Website Archetype

Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. Internet Marketing Case Study

PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums

OFIEs, “Order Forms in Editorial” are embedded subscription forms. They are placed in unused space at the bottom of webpages and, when used to generate subscriptions to a companion print magazine, churn thousands of new orders per year at virtually no cost. PC World is a perfect example. “Our website ( is our most profitable new business source for the magazine,” says Shawne Pecar, vice president of consumer marketing at PC World.

Computerworld Mequoda Case Study

Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue

This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG’s founder and Robert Carrigan, the CEO of US Operations. It outlines Computerworld’s story from the beginning, and explores how they’re making such a successful shift into the digital world of publishing.

As a way to introduce where IDG and Computerworld stands today, we thought we’d share excerpts from a recent blog post by Colin Crawford, IDG’s Senior Vice President, Online. Website Design Review

Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for a great content website. This is why we use a tool like the Mequoda Website Scorecard, to give us unbiased rules to sleuth out the good and bad of the online design.