Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers
(Nationwide)---A membership website is an online information product. In order for users to
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These