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Tag: information product

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Get More People to Subscribe to Your Highest Priced Product

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

Creating the Perfect Subscription Website Portal

Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website traffic, it helps you convert random visitors into email subscribers, and it keeps paid customers engaged with your content.

But just because it’s free to your users doesn’t mean it’s easy to create and maintain. The centerpieces of a portal are your regular, frequently-updated, concise posts. And that’s a style of journalism that few magazine publishers understand.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Using Content to Drive your Audience Development Plan

How recycling, repurposing, and repackaging content can create alignment in your marketing efforts

The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts in a content driven audience development plan. A is for attract; R is for retain, and M is always for monetize.

Mequoda Weekly: January 7th, 2013 – January 11th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Interesting Email Marketing Statistics of 2012

A look at email marketing statistics you must know

Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the largest opt-in list of subscribers possible. These subscribers will ideally buy lots of premium information products from your organization.

Mequoda Systems: Options We Prefer for Email, Payments and beyond

These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver.

Making Waves with Email Marketing

5 ways to pay better attention to email marketing fundamentals

Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today however, the only disturbance we are discussing is the way to make favorable changes to your email marketing program.

Since the majority of email relationships begin at your website, there is a need to not only have your landing pages designed with the intent of converting, it’s also important to have pages designed to facilitate the email relationship.

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

3 Tips for Online Editors Using Press Releases

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a positive impact when created and distributed properly.

Editorial Management: The Life Cycle of a Product

The seven audience development steps of a successfully repurposed product

The good folks over at Mother Earth News have an admirable approach to thinking about content development.

“We think of an idea first, like energy-efficient lighting or solar power, and then we start asking ourselves how to best present that idea in a magazine article, in a blog or in a video. We think of the idea first, then we think of how to convey it to the various mediums that we have,” John Rockhold, Managing Editor told us, who increased his traffic 114% with free content.

When you start product development at the moment of “content conception”, you can decide your lead product, and where your original efforts might go.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

The 4 Secrets of High Converting Landing Pages

The keys to a high converting landing page is urgency and fresh content

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date. How can we expect the prospect to take our message seriously if we’re not even interested enough in the content to keep it up to date?

Even evergreen products can go out of date quickly by not updating the biography of an author who has made well-known changes in their career.

New 2011 Federal Laws for Selling Subscription Websites

President Obama signed the “Restore Online Shoppers’ Confidence Act”, so here are the rules that apply to us.

A Subscription Website is an online information product. It is a gated, content-based site that requires registration and payment in order to view the content (or most of the content) that has been placed behind a firewall.

Similar to subscriber-supported print magazines or newsletters, subscription sites are considered user-supported—although some carry advertising. Subscription Websites compare to a book, an encyclopedia, or a library, but one that is online, frequently updated, and available 24/7.

In the past few days, President Obama signed the new “Restore Online Shoppers Confidence Act”, which is meant to, as you might have guessed, restore confidence in online shoppers. Most relevant to subscription websites, this act is important because it has some new rules that we need to double-check in our own practices to make sure we’re abiding by them.

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions

Online publishers have a challenging job nowadays.

Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content.

What Online Editors Need to Know About Building Email Lists

Three quick tips for online editors who manage email marketing campaigns

As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core job is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the largest possible opt-in list of subscribers who will buy lots of premium information products from your organization.

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

When To Develop a Membership Website

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers

(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership websites because they contain an excessive amount of content that is typically updated regularly. For users interested in the content, it’s like being able to access an online library 24 hours a day, seven days a week.

A membership website would be a good product to create when publishers have an excess of content. This content may come from an associated print publication, newsletters, books, back-issues, or simply content that never reached the audience.

Relationships Matter Here and in Miami

Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers

At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session titled Top 10 Things Marketers Need to Know About IT. “With online marketing more important than ever,” the description reads, “marketing managers need to have a strong working relationship with the IT department…This very practical session delves into the most common and vexing problems in the IT-marketing relationship, and offers proven solutions from interviews with professionals on both sides.”

Krehbiel raised this very interesting topic on the SIPA online marketing forum a couple months ago, and the responses gave a glimpse of just how good a session this will be.

Beyond SEO Copywriting

A checklist for copywriting with credibility and maximum persuasion

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

You Might Be a Publisher If…

We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our editor-in-chief, wants us to clear up any misgivings or misconceptions about this label.

Could Your 2010 Digital Media Strategy include Digital Events?

Create a series of webinar, audio conferences or webcasts to boost your information product catalog in 2010

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Notes & Quotes from Mequoda Summit Boston 2009: Titling, Targeting and Tagging Online Content

Content marketing tips for online editors on tagging, targeting and titling online content

“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept makes your Internet hub the marketing nexus of your brand portfolio,” said Don Nicholas, opening the session Titling, Targeting and Tagging Online Content.

What Nicholas noted, was that most editors don’t think that optimizing content is part of their job. What editors are learning quickly (or should be) is that tagging and search engine optimizing titles and content should be the number one priority as an online editor.

New for “Free Report Friday”: Editorial Management Guidelines for Online Publishers

Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.

Is Daily Email Newsletter Frequency Right For You?

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…

Online Editor & Publisher Job Description 2009

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing).

How to Increase The Value of Information Products with a Lesson from Alice in Wonderland: Words Matter!

Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…

If you’re a publisher, answer this simple question:

What’s more valuable to customer, a book or a handbook?

Online Publishing Book Review: From Entrepreneur to Infopreneur by Stephanie Chandler

Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information products such as, but not limited to:

Use Internal Links to Increase Google PageRank

Building an internal linking strategy with your downloadable products will increase visibility and conversions

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.

Product Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific product in detail. Users are then brought through a single order flow with no distractions or options to “keep shopping.” It is much less complex than a catalog site and will tend to increase conversion rates for single product sales.

Online Editorial Strategy

How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.

Five Deadly Membership Website Mistakes

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website

Reversing the Risk of Online Transactions

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.

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