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Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Use this SEO Guide to launch new free products that get found in search engines for months and years to come

New Webinar on SEO Campaign Management!

Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

So You Wanna Be a Mequoda System Editor?

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and premium products.

Fundamentally, editors generate email

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

Three Quick Things You Can Do Right Now to Drive Website Traffic To An Article

Take a minute and try these three simple traffic-driving strategies you can use to attract more readers to your featured article of the day

14 Seats and Only 5 Days Left to Save at the Mequoda Summit

Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register… now!

8 New Speakers Announced for the Mequoda Summit

Nine new speakers and five bonus sessions announced for the Mequoda Summit Boston 2009

Email Newsletter Templates that Maximize Revenue

Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.

Maximize revenue by using email newsletter templates to help focus on a single topic.

A Best Practice for Publishers: Rapid Conversion Landing Pages

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers

Creating an Effective SEO Campaign by Giving Something Valuable Away

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.

Join 70+ Special-Interest Niche Publishers in Boston

Less than two weeks left to get our lowest price on this Internet marketing event for publishers

Our Twitter for Publishers Webinar is Tomorrow!

Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

Landing Page Optimization Book Review: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

Analyze your landing pages through the eyes of your customers

12 Tips for Making a Good First Impression with Your Email Newsletter

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Five Ideas for Using Twitter to Sell Your Books and eBooks

Using the 140 character social media strategy to create buzz around your books and ebooks

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

More Free Content: Top 10 Landing Page Reviews

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing page reviews have become timeless guidelines for creating successful landing pages. Over the last five years, the Mequoda Research team has reviewed over 40 sales letter landing pages using the 12 essential elements set out in the Mequoda Sales Letter Landing Page Scorecard.

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages

SIPA Take Away #3: Create an In-House Audio/Video Production Studio

Dale Debber and Alane Keller show online publishers how they’ve created their own new media studios for video and audio production

Two Huge Take-Aways from the Landing Page “Test Junkies”

How less is often more, according to the results of a few landing page multivariate tests at Business & Legal Reports and Kiplinger

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

How is Google like the High School Social Scene?

The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print

Landing Pages That Work

Are your landing pages underperforming, but you’re not sure how to test and tweak them?

Dedicated Landing Pages: Marketplace Landing Page

Marketplace landing pages are the gateways to sales

A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

A dedicated landing page is an indispensable part of your online marketing campaign. It is dedicated to converting traffic. It’s only reason for being, is to get that order.

Hybrid Landing Page Templates: Access Challenge Landing Page

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a pay-for-access website appeals to everyone who owns valuable, premium content. And it’s a viable business model for some publishers. But what if visitors and potential paying customers can’t find your site and its members-only content?

Why Susan Boyle is Like a Good Landing Page

Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong

In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.)

Organic Landing Page Templates: The Author Landing Page

Author landing pages showcase your talent and boost SEO

An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written by an author, usually in reverse chronological order. These pages came into existence when publishers started noticing on their internal search logs that a lot of traffic arriving at their site was coming in via organic search on one of their website’s authors.

So why not build a page dedicated to each of your site’s authors, listing all the content written by the author? Creating author landing pages is relatively simple.

Organic Landing Page Templates: The Glossary Index Landing Page

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Rapid Conversion landing pages drive website traffic 24/7/365

When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?

That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. Rapid conversion landing pages are used to entice a user to enter a low-risk (also known as a low-friction) transaction. Either with a free offer or delayed payment option (a bill-me-later offer).

Organic Landing Page Templates: The Keyword Index Landing Page

Keyword Index landing pages expose your keyword universe and get you found

Many pages on your site are organic landing pages. If an internet surfer arrives at your site from a search engine, that person has naturally or organically “landed” on your site. Landing page optimization is an important part of your online marketing campaign.

The purpose of a keyword index landing page is to provide an entry point for your website that indexes all the content available related to your keyword universe. Individual hyperlinks (200-2000) connect search engine spiders and human users to meta tag pages which list all content available related to a specific keyword phrase.

Organic Landing Pages: The Author Index Landing Page

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget your authors and editors.

The author index page is a list of all the writers contributing content to the website, much like a contributor’s page in the front of many magazines. These pages came into existence when publishers noticed that a lot of website traffic was arriving via organic search of their website’s authors.

Organic Landing Pages: The Article Landing Page

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article landing pages are organic landing pages and contain narrative content, with the objective of being picked up by search engines, capturing the users’ interest and leading them to browse more content.

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a tag page doesn’t necessarily get elevated to the navigation level.

For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation.

Studies and Reviews: Website Design Reviews

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper.

Studies and Reviews: Landing Page Reviews

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download our FREE Landing Page Handbook and our Rapid Conversion Landing Page Optimization that Sell white paper.

Organic Landing Pages: Topic Landing Page

With Topic landing pages, persistent navigation is the key to success

The key to success is to send users to landing pages that are specifically designed to fulfill their goals. Any page where there is a direct response transaction — whether or not money is exchanged — is a landing page. For every type of direct response transaction you initiate, there should be a landing page waiting for the user that is optimized to maximize its conversion rate.

A topic landing page, as the name suggests, is a page on a website that is about one particular topic, or category. This page is usually found in a site’s primary navigation, either on the right or left hand side of the screen. Occasionally, a user may also find topic pages in the horizontal site navigation, just below the nameplate, if the number of topics is limited (3-5). Topic pages are also often referred to as category pages, or section pages.

What the Heck is an OFIE, and What Should it Look Like?

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception.

Organic Landing Pages: The Home Landing Page

The Home landing page is your first opportunity to make a good impression

Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.

Home landing pages are the first page someone sees when they type in your website address. The home landing page should tell your user exactly what you want them to do and how it will benefit them.

If your main goal is to get them to sign up for an email newsletter, the most important graphic, button or section of your homepage should be dedicated to collecting it. A floater can be a quick and easy way add unknown site visitors to your email database.

What’s the Value of an Inbound Link?

You know the drill: put on your link-building hat and drive website traffic! But why?

Everyone’s telling you to increase audience development by getting on social networks, PR sites and blogs to build relationships where others will link to you (and to link to yourself from those sites). Work, work, work for all those inbound links and watch your traffic soar, they say.

Get Ready for the Mequoda Summit in Boston!

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.

Hybrid Landing Pages: The Priority Code Landing Page

The priority code landing page lets you know where sales leads originate in order to control advertising expenses.

The priority code landing page is a hybrid dedicated landing page that’s part of the online order flow. A publisher might drive users to a priority code landing page where they can enter a proprietary combination of letters or numbers (alphanumeric code) in order to qualify for a special discount or express service.

Join Me in Munich and London

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers.

Bob Brady’s 10 Google Website Optimizer Best Practices

Thirteen best practices to consider when testing the elements of your website landing pages.

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

Don’t Forget the End-Goal of Your Link-Building Efforts

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you want any chance of getting Google to drive you consistent, targeted website traffic.

However, your keyword universe is only as good as the website architecture that supports it. If your site isn’t built according to and around your keyword phrases, your chances of attracting traffic from the search engines will be limited.

Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique