Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page
Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers
If a tree falls in the forest, and no one is
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google
In September 2007, we initiated a massive update
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference
Choosing the Right Keywords to Attract Targeted Website Traffic
Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine
If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year.
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages
"Would you like fries with that?" is a simple, familiar hamburger stand upsell. The online version
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
You'll write strong, engaging headlines when you use proven power words
The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product's
Determining the appropriate keywords and keyword phrases for your website landing pages can be easy and absolutely free.
How sophisticated is your landing page optimization strategy? Do you know precisely what
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
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This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring
Only use proven methods
Conduct research before you make any changes to your online marketing or publishing strategies.
Research is essential to online profitability.
There is a wide array of technology, marketing tactics,
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
Any one of these Internet marketing mistakes can doom your online sales
There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:
1.
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
Looking back on an expert's claim that website usability testing proved promotional language imposes a cognitive burden
It's nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that
When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site's content, but fail to
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
