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Tag: Linkedin

Audience Development Consultant for Hire

Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face

As a consultant, author, and speaker for more than 20 years, I’ve had some practice writing many variations of my professional bio. For me, it’s much easier to write a bio for someone else, than it is to write one about myself. Back in college, writing your own bio was an early learning assignment. My favorite version of the workup was to write the bio you’d like to have in 10 years. Later in life, I took a course on seminar marketing, which focused intensely on writing long form bios for seminar leaders. Most recently, I’ve added search engine optimization to the biography writing process. While every good bio should be optimized for the individual’s proper name, there are instances where it’s possible to take it a step further and optimize the bio for a generic search terms.

7 New Discoveries About Marketing to Millennials

Let’s face it, if millennials were a brand, then the “Occupy” movement didn’t do much for their image. It did however reinforce the enormity of the upcoming consumer generation and the influential pull they are having on spending and media consumption.

As a publisher, the reason this matters to you is the same reason why we conducted the extensive 7-week Digital Native Study back in the fall—because their habits should be accounted for in your ten-year plan. Have you watched the video?

Audience Development Discussed at Digital Publishing Bootcamp

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.

These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file.

How to Create Contests Using Pinterest

Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be sure to require that users pin it onto a new board using the company name, a great boost for organic SEO. Remember, every time your pinned, it counts as a link back to your website. The more links the higher you rank.

5 Major Digital Publishing Changes

A look at digital publishing changes and a glimpse into the future

This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these changes won’t directly impact digital publishers, these changes may certainly change the way they operate by putting a focus on the Internet community. Let’s take a look at some of these changes.

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

A Lesson on Listing Events, and Gaining Major Traffic

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for getting listed in Google. The article has since been updated to list 11.

This article is a perennial performer for us, as it brings in consistent traffic to the website. There are a few main reasons for its success.

SIPA Member Profile: Bopaiah Focuses on Her ‘Studies’

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.

How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on a different route and got a Masters in psychology. A job at Sesame Street followed that combined my experience in psychology and media, and I really saw the power of what media can do to change people’s minds. So I returned to journalism, where the nonprofit model was becoming much more common. But good intentions are not enough—even nonprofits need to apply some business sense. I’m happy to now work for Subscription Site Insider, which allows me to learn more about the business end of digital publishing while still letting me apply my knowledge of psychology to enhance my writing.

Thinking ‘Young’ Does Have Its Benefits

The Young and the Rest of Us

As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this from the blog Online Dominance:

“Rewarding is most effective as a retention tool, and not an acquisition tool, Britton says. [That’s Matt Britton, founder and CEO of Millennial generation marketing agency Mr. Youth.] Offering a prize to your 200th follower might get you a few more fans, but they’re only there for the free stuff and not because they’re huge fans of your business. On the other hand, rewarding your existing fans is a great way to bolster their connection to your company.”

SIPA Member Profile: Pines Manages His Business and His Lists

How did you get into this field?

Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were both between things and he called me to see if we wanted to do something together around the Internet. Our first product was not email-centric; it was an online contest using a TV station’s programming. It was called The Prediction Machine. (We may be dusting it off now.)…After a while, it was hard selling it though—kind of a one off. So in about 2000-2001, we had a 2-day meeting to find something else. We had been sending emails out twice a week for this and decided to try to expand on that.

Songwriter’s Death Reminds Us of Power of Collaboration

Songwriting Brothers Show What a ‘Small World’ Can Do

One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a book by P. L. Travers about a magical nanny named Mary Poppins. ‘He said, Do you know what a nanny is?’ Robert Sherman recalled. ‘And we said, ‘Yeah, a goat.’” According to a New York Times obituary for Robert Sherman yesterday, the two songwriters returned with ideas for the film’s story and what would become several classic songs: “Chim Chim Cher-ee” (the Academy Award winner), “Supercalifragilisticexpialidocious” and “A Spoonful of Sugar.” Another song of theirs, “It’s a Small World (After All),” inspired a ride in all Disney theme parks.

Week in Review: February 20th, 2012 – February 24th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

George Washington’s LinkedIn Profile

George Washington’s LinkedIn Profile

Un-Boggle Your Mind About Which Social Network is Best

Gosh it’s hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the right kind of visitors? Will they buy a product? For example, is it worth the time for B2B editors to create Pinterest boards? What about Facebook pages? And would the editor of a consumer publication be wasting hours answering Q&A’s on Linkedin?

How Wary of Your Social Media Life Should You Be? Very.

How Wary of Your Social Media Life Should You Be?

So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A study from chartered psychologist Rob Bailey presented at a British Psychological Society Conference in Chester, U.K. last year found that “65% of respondents said they were likely to look at a potential employee’s online presence prior to interviewing them.” 65%!

Are Businesses Ditching Their Blogs for Facebook and Twitter?

A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, “it’s not you, it’s me” to blogging during its peak of effectiveness
There are no sweeter words right now in the publishing industry, than the report that 26% of all those non-publisher Inc. 500 companies trying to weasel their way into our content space have decided to abandon ship (writing blog posts) and take the easy road (writing tweets).

Week in Review: January 30th, 2012 – February 3rd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Increase Media Sales with LinkedIn

Faster than a speeding bullet…Capturing prospects in a single bound – It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s the best prospecting tool we have for reaching new and hidden decision-makers, shortening the sales process, lifting the quality of the sales conversation, and increasing closing ratios.

Using Blog Content to Build Your Professional Network

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?

Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet is filled with a variety of blogs on a variety of topics, writers who understand the process of creating search engine optimized blog content can help audience members find their content.

Tools for a Better LinkedIn Experience

Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections.

Most of those doing so are attempting to better their careers, and thus, don’t necessarily have an extensively amount of time to dedicate to the social network.

Plugin for Social Sharing Icons

You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.

For instance, were you aware that social media has an impact on email? Recent data from GetResponse shows that the inclusion of social sharing icons leads to higher click-through rates.

PR Newswire Unlocks Five Social Media To-Do’s for PR in 2012

Give your story, and audience, a fine tuning with the new rules of social media PR

In PR Newswire’s 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice President of Products for PR Newswire reminds your marketing and PR team that “you simply cannot escape the influence of social media in modern public relations – and, in fact, it’s leading to entirely new kinds of workflows for the PR industry.” Unfortunately, in publishing, an industry that’s admittedly been a little bit slower to adapt than others, we’re still seeing the same old press releases being sent to the same news outlets.

Subscriptions of Value to Digital Natives

In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.

If Digital Natives are in your target audience, our Digital Native Survey shares a lot of information on the media consumption habits of Digital Natives.

Pick the Medium, then Shape the Message

Tailoring Your Message to the Medium

A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday night slot on BBC America television. I’m a huge fan of the Saturday morning show, now in its 14th year, which features a recap of the week’s news parceled into clever segments delivered by witty host, Peter Sagal, and quick-thinking celebrities like Paula Poundstone and Tom Bodett of Motel 6 fame (“we’ll leave the lights on”).

11 Tips from the Marketing Conference

11 Tips from SIPA’s Recent Marketing Conference

Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along with Heather Farley of Access Intelligence. SIPA thanks them for their hard work and success.

Week in Review: December 19th, 2011 – December 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Merry… The Art of Overcoming Interruptions

We Wish You a Merry Christmas and a…um…(sorry, incoming tweet)

So Sunday is Christmas and Monday is Boxing Day. It’s a time when…
Umm, excuse me, let me just answer this one text.
It’s a time when families and friends come together and…
Ahh, one second, I need to respond to this tweet.
So where was I? Right.? …when families gather and…oops, excuse me, a friend with Doctors Without Borders is skyping me from Burma. Hmmm, now I lost my train of thought.

Community: Twitter vs. Facebook vs. LinkedIn

I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” I don’t know the woman who wrote it, Brenda S. Stoltz from Ariad Partners, but the ideas as so relatable that I couldn’t just try and make up my own version; I decided to elaborate instead.

The Rules of (Social) Engagement

The Rules of (Social) Engagement

Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content for Profit, Renewal Marketing: Online vs. Print, Building Attendance at Live Events and AdWords: What’s Working?—all with highly respected moderators. And having to pick just two to sit in on!

What’s a good journalist to do?

Digital Native Survey – Sharing Habits, Friend Influence and Knowledge Outreach [Video]

This clip from the Digital Native Survey focuses on the aspect of sharing and discovering content. It asks the participants these four questions:

The Blog-Email Connection

Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe to your email updates, social networks and RSS feed.

From the beginning, blogs have been platforms for social interaction and content sharing. These same principles exist today, and help further develop your brands reach into the lives of your subscribers.

Tips on Integrating Editorial with Social Media

Integrating Social Media With Your Editorial

Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist Group presented an excellent session on Practical Social Media: Integrating With Your Editorial. This is something that I know we deal with here at SIPA every day. Okay, the daily article has gone out, but have we tweeted about it? Which articles should be posted on LinkedIn? How much, if any, of the Hotline newsletter should be given to non-members through those channels. Are we being creative enough in what we do?

Johnson wrote that at The Economist,“Our involvement goes beyond simply running high-profile ‘brand’ accounts: on Twitter, for example, we also run separate subject-focused accounts for each of our magazine’s ten sections. Responsibility for [our social media] strategy is shared between marketing teams and editorial staffers. Our efforts to date have garnered a total audience of around 800,000 followers on Facebook and 1.2m followers on Twitter.”

Assessing the ROI on Your Social Media Efforts

Thoughts on ROI for Social Media Efforts

I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should you use? It’s a question that will continue into 2012 and beyond. How do we know we’re spending the right amount of time on places like Twitter, Facebook and LinkedIn? We know from our own lives how addictive these sites can be.

Subscriber-centric: A Mequoda Open Content Standard

Being subscriber-centric puts a focus on your level of direct interaction

What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can do more and live better?

Publishers have ample opportunity to reach the right people in the digital age – they just need to take the proper steps to do so.

Turn Social Media into a Top Source of Website Traffic

Take social media users and turn them into your biggest source of online traffic and audience development

Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which is pretty significant.

Sponsors Go Direct To Consumer

Research into the investing market shows how major financial institutions are creating direct relationships with website visitors

While compiling the Mequoda 500 study – a detailed look at the content models of the most trafficked US websites – we took a deeper look at the top investing websites. We set out to highlight and compare the content models being used by today’s top investing websites and analyzed their strategies for building direct relationships with their website visitors.

We supplied this information to The Motley Fool, a popular and successful investment website and one of our consulting clients.

Read! Calls to Action Enhance Email Marketing.

The Power and (Occasional) Glory of Email Marketing

Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put in the wrong hands, bad things can happen. I saw an example this week, where a well-intentioned email led to a flurry that had people very upset about their weighted-down inbox. (On that issue, check out the Email Charter devised by Chris Anderson and Jane Wulf to try to get people to send less and engage more—in person or by phone. It’s also in the November Hotline newsletter.

How Facebook’s Updates Are Going to Affect You

If your best friend suddenly got a facelift and became a Buddhist monk, you’d still love him right? He wouldn’t quite look the same, and he might act differently, but he’s probably a little better looking and maybe even a little better of a person now, correct? Well that’s all debatable, as is any update that Facebook makes, but we have to work with what we’ve got, right?

Facebook and Twitter are still the best ways to drive traffic to your website. Even a B2B company like Mequoda gets a good chunk of traffic from our Facebook page, against all odds. Is LinkedIn a better network for us? Surely, but you know us—we like to keep our hands in everything, otherwise we wouldn’t have anything to talk about!

‘Miami’ Speakers Offer Innovative Ideas

Value of Marketing Conference Reflected in Speakers

Today is the early-bird deadline for registration for SIPA’s 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give value is to list key tips previously issued by the speakers, and then present the sessions they will be leading in Miami.

1. On yesterday’s Twitter Chat, Mike May of Real Magnet addressed concerns on the subject he knows best: email marketing. “We should put as much energy into growing and tending our email program as we do utilizing it for our business needs,” he wrote. “If the ‘best’ day to email is Thursday, it’s likely the most cluttered. Try Sunday, see what happens… Best practices aim for the middle of the bell curve. Sometimes you want better than that. So innovate.” (Email Marketing, Thursday, Dec. 8, 9:25 a.m.)

Featured WordPress Plug-in: SexyBookmarks

Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.

This plug-in works by displaying a series of customizable social media buttons that link to approximately 50 different options, including the major social networks like Twitter, Facebook and LinkedIn.

These buttons adequately depict the desired social network visually, so users can easily click to share your content on the social network they prefer.

New Seminar Explores Four Key Customer Relationships

Communicate to the right audience segment with the best possible message

Internet marketers are becoming more experienced at segmenting their customer database.

By targeting buyers and prospects separately with unique messaging, sales and revenues will increase. It only makes sense that someone who has already purchased from you should be communicated to in a different manner than someone new to your brand that hasn’t yet bought your products.

I’ve seen a very successful start at audience segmentation with Interweave’s customer database, as it’s gotten into the millions of relationships.

Open Content Dominates Top 1,000 Websites

A new study from the Mequoda Research Team sheds light on the use of open content

Open content has been around since the inception of the web. Since that time, it’s been debated if top branded content suppliers should be using an open content model to drive online business, in particular, website traffic.

To supply the industry with pertinent data, the Mequoda Research Team conducted a new study we’re calling the 2011 Mequoda 500. This study determined the content and business models for the top 1,000 websites according to Compete’s traffic numbers and focused on the top 500 that operated an open content model.

Is There Hope For the Tribune Tablet?

According to CNN, “The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers”. CNN writer Mark Milan writes, “The tablet is expected to run a modified version of Google’s Android operating system,” and “Tribune aims to offer the tablet for free, or at a highly subsidized price, to people who agree to sign up for extended subscriptions to one of its papers and possibly a wireless-data plan with a partner cellular carrier”.

This isn’t news to me though, in fact I might be bias to the whole thing. I’ve been telling newspaper publishers to give away tablets to subscribers even before the iPad came out. In fact, I had the same thoughts when the Amazon Kindle first came out back in 2007:

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Week in Review: August 29th, 2011 – September 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Professional Forums for Online Editors to Increase Website Traffic

Do you have all the “answers”? Quora, LinkedIn and O’Reilly do.

As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche that your in and the “beat” that you cover. Otherwise, you wouldn’t be trusted with being the voice of authority for your publication.

Fortunately, there are also several online platforms available to savvy online editors who want to increase website traffic by extending their reach outside the usual circles of their own network. At the end of the day, participating on these sites can indirectly send people to your website.

LinkedIn Gives SIPA Another Venue for Discussion

SIPA’s LinkedIn Group Attracts Good Conversation

You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been interesting discussions of late. A question was recently posted by Molly Joss, owner of the Seybold Report in Philadelphia. “We deliver one of our e-newsletters as a PDF e-mail attachment. We are thinking of sending an e-mail that points to a PDF for downloading—want to track number of forwards. Any suggestions?”

Becky Rice, director of marketing and communications at InsideNGO in Washington, D.C., asked if Molly had ever considered online newsletters that allow for tracking—views, forwards, Facebook likes, etc.? “My most recent organization moved from PDFs to an online digital platform that allows for this. A sample of the magazine can be found here.”

A ‘Moving’ Day at SIPA Headquarters

The Earth Is Moving and So Is Social Media

If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back window of the SIPA main office in Vienna, Va. We are about 100 miles from the epicenter of yesterday’s earthquake, so our second-floor office trembled for a good 30 seconds while books, clocks and plants fell off the shelves.

It was a scary few moments, but everyone is okay. The earthquake provided another test for social media and the role it now plays in our society. Looking at my Facebook pages this morning—especially in the wake of their privacy changes announced yesterday—makes me think at least twice about what its best uses are. And which of those are marketing related?

The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles

Not your average tactics for audience development and link-love

Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have been keyword optimized and aren’t getting the very special traffic-love that they deserve.

Mequoda System Metrics

All Mequoda Systems share audience development components but have different methods of generating revenue

I always find it interesting to watch, listen to and facilitate the interaction between different publishers who are new to Mequoda Summits.

One thing that often happens when talking about Mequoda Systems is that they assume it’s a single business model. Although there are thousands of publishers running systems that utilize the open community standards of a Mequoda System, those new to the system typically have a misconception that all Mequoda Systems are generating revenue the same way.