As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before
Remember the days of putting your paid Facebook advertising budget money
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful
If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an
Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
The best content management system for publishers doesn't stop at content or management
If you’re a publisher in business today – congratulations!
You’ve already navigated some stormy times and maybe even stabilized
First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change
B2B publishing represents the best of niche strategy; audience development depends largely
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model
A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly
Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to
If you're looking for digital magazine software that allows more control over pricing and distribution, then a web magazine is for you
Attention publishers: digital magazine apps for tablets and mobile
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
"So I've figured out how to get traffic -- how do I
The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,
Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?
Well, I have, so I asked them for their top
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
Subscription website business models have evolved exponentially in just a few years
Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about
Use these content tests and learn how to reach more people on Facebook with your posts
There's nothing more frustrating than looking at your Facebook page, with 20,000, 30,000, 40,000 or
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities
Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an
Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics,
Publishers are getting creative with digital magazine ads on Facebook, and they don't even need to leverage the ad platform to do it.
Before you read on, if you've ever subscribed
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
