An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are
5 ways to avoid being penalized by Panda
Google’s first Panda update was released this past February. Since then, there have been four more Panda updates.
There are some things we’ve learned
Discover what magazines with the most likes on Facebook are doing
What does your Facebook strategy entail? Is it working for your organization?
Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with
Spice up your blog posts with images - and don't spend a dime
As Sonia Simone wrote on Copyblogger, "Images are steroids for your headline." Nothing draws the eye quicker than
Lindsay Konzak, Editor, Modern Distribution Management/Gale Media
SIPA: What was your first job out of college and how did you get into this business?
LINDSAY: I joined the Peace Corps. I taught
A brief Q&A with John Locke
Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
Start engaging new followers and stop wasting time trying to find them with this new tool
Google + is where I found out about a new Twitter tool called TweetAdder. Specifically,
7 steps for natural SEO writing
In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.
Like the vast majority reading this article, I am an
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
Will this new subscription model benefit publishers?
Apple has announced that it will release ‘Newsstand’ in the fall of 2011. This launch, which will coincide with the launch of iOS 5.0,
Keeping up-to-date with statistics on e-readers and tablets
Have you been keeping up with the latest in digital publishing?
Some statistics emerge and go unnoticed, although they may provide valuable insights for
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
In an effort to grow within the food media market, Meredith acquires EatingWell Media Group
Meredith Corp. announced Monday that it bought EatingWell Media Group.
With this purchase, and the relaunch of
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
SIPA UK Conference Spotlights Consultants, Key Topics
Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14,
In this screencast, I show you how to find people on Twitter by location and use a new Twitter search tool to target profiles by keywords
You have a great following
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search
The problem that some publishers have with Twitter is that they see it as place
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
Every online business we’ve launched, and will launch, has been forged under our 41 step content marketing strategy
As I sit down and look at the number of online businesses we’ve
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old
I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”
Andy Clurman, President & COO of Active Interest
Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
Nielsen data shows promising signs for tablets
Tablet devices are gaining popularity among owners.
Recent data from Nielsen shows that 77% of tablet users are using their tablets to perform actions that
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
