Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
They hinted at it last year, but this year, their position was much more firm. Two of the industry's leading publishing executives, along with almost every panelist and speaker, took
I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar
Today we bring a job posting from Vicon Publishing.
Vicon is looking for an Online Editor to work with the Editorial Director in creating website content. Candidate must be a detail-oriented
When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's
University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System.
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on.
Audience development with the help of online PR
We see lots of publishers that still don't understand how to integrate the Internet into their marketing operations. They understand the importance of
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
LendingTree: Making Matches…Making Money
Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
Interweave Press, LLC increases its footprint in the beading and jewelry markets with its acquisition of sixty year-old Lapidary Journal as well as Step by Step Beads, Step by Step
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
When selling a product through the retail channel, always give buyers your URL and a reason to visit to your website. Include, for example, an offer—either implied or overt—that encourages,
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.
You almost can't have a dinner party without
Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.
Knitter's Review is
Reader's Digest is so well known and widely read that almost everybody has picked up a copy at some point in their lives. Founded in 1922, the family friendly, feel-good
The Mequoda System is a collection of media management behaviors
When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the
More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.
Woodcraft Supply Corp. is a leading seller of woodworking tools. The company has been around for 75 years and sells via retail, online and in over three million catalogues globally.
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
Job Posting from Aspire Media.
They're looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company's consumer marketing departments, which include
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience.
Woodcraft Supply Corp. is a leading seller of woodworking
Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In
The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
How can you decide on the right design for your landing page?
Beauty is relative, cultural, genetic and ever-changing. Beauty is in the eye of the beholder, and aesthetic judgments are
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world's largest membership website.John Sateja is a happy guy.
