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Tag: media websites

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step

10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like

Haven CMS Website Wins Top Honors at 2018 SIPA Awards

Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be exact—and recently won the award for Best Product Launch/Relaunch Success at the annual SIPA conference this June.

World Politics Review Partners with Mequoda Systems to Grow Premium Subscription Business

Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been successful at penetrating the corporate, government and educational markets. Now, they are partnering with Mequoda Systems to aggressively grow their individual subscriber business.
Publisher Hampton Stephens

Mequoda Releases 2018 Mequoda Magazine Consumer Study

2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Content Business Models: How Will Content Make Money in the Future?

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

What Are the Colors of Online Marketing Success?

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a shade of gray, and a shade of yellow or ochre.

White is the predominant background color, with a pale blue coming in second.

Is It Worth It? An Informative LinkedIn Ads Review for Publishers

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky process. What inspired me to dig into LinkedIn ads, is that so many of our clients are now surfing the social media ad game, and

Data for Mobile Publishers: Tablet Use + Site Efficiency

eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Top 10 Subscription Website Publishing Posts of 2013

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.

The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.

Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

Ecommerce Website Design: Top Components of Your Online Store

What your ecommerce website design should look like from the first page to the thank-you page

Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.

It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they become your customers, get them to come back for more.

Comprehensive Website Design in 90 Minutes

Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website

Your media website must include certain components or you’ll fail to retain an audience and generate enough revenue to keep operating.

Some online business owners don’t understand all the aspects that go into designing websites, and then they reach market and develop many regrets.

Designing Media Websites that Work

In 90-minutes, learn how to create a website for the best user experience

Audience Development Consultant for Hire

Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face

As a consultant, author, and speaker for more than 20 years, I’ve had some practice writing many variations of my professional bio. For me, it’s much easier to write a bio for someone else, than it is to write one about myself. Back in college, writing your own bio was an early learning assignment. My favorite version of the workup was to write the bio you’d like to have in 10 years. Later in life, I took a course on seminar marketing, which focused intensely on writing long form bios for seminar leaders. Most recently, I’ve added search engine optimization to the biography writing process. While every good bio should be optimized for the individual’s proper name, there are instances where it’s possible to take it a step further and optimize the bio for a generic search terms.

Week in Review: November 14th, 2011 – November 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: November 7th, 2011 – November 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 31st, 2011 – November 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 24th, 2011 – October 28th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 17th, 2011 – October 21th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 10th, 2011 – October 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The Most Disruptive Pricing Strategy

Should your digital magazine be free, paid or something in between?

Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter didn’t just fall off the turnip truck. He is a seasoned media executive who understands both quality editorial and media economics. So when I saw Peter launched a magazine, I simplify.

What Peter really did, was launch a new multiplatform niche media brand. Today, the Premier Guitar brand reaches almost one million enthusiasts every month. Guitarists can follow Premier Guitar on the web, via e-mail, on Twitter, Facebook and RSS. In 2011, none of the above makes Premier Guitar unique.

Week in Review: October 3rd, 2011 – October 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 26th, 2011 – September 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 19th, 2011 – September 23rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 12th, 2011 – September 16th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

Do You Know Where Your External Traffic Comes From?

Search bests social for many content publishers

The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.

According to recent data from Outbrain’s “Content Discovery and Engagement Report, Q1 2011”, 41% of external referrals to content publisher’s websites come from search.

3 Blog Types, 28 Blogging Sources

Learn to build an audience that keeps coming back

In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.

Using the audit will shine light on your competition, which allows you to form relationships or serve the community with content that the competition has neglected.

Learn to be a Better Blogger While There’s Still Time

Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET

Register now for our Blogging for Editors webinar

Do you want to be the best blogger in your field?

Are you afraid your blogging abilities are ineffective?

Join Us in London for FIPP’s Digital Publishing Course

A five-day training program for online publishers

Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models.

Blogging for Editors

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.

Seven Principles of Content Marketing in the Digital Age — Part 2

The emergence of new entry points makes online marketing more complicated for publishers.

Our customers — the consumers of the information you and I publish — now have more options than ever for experiencing our content. The user has come to expect content from us on numerous platforms, and woe to the publisher who ignores any opportunity or entry point.

Users want high fidelity content — both in person and online — and gather the information they seek across many media platforms.

Organic Landing Page Templates

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight types of organic landing page templates, each with its own unique information architecture designed to pull traffic in and initiate a transaction:

Content Management Systems for Publishers

Content producers and content publishers can benefit from a content management system if they realize its importance

Many traditional publishers have taken their print publication’s content online. They came to the realization that diversifying their publishing platforms would allow them to save money on production costs while reaching a new breed of content consumers; ones that heavily rely on the Internet to access content that interests them.

Multi-platform publishing allows these traditional print publishers to try their hand at online publishing, which can lead to a robust system full of content and another avenue for them to generate revenue. The best way for traditional publishers to engage in online publishing is by embracing content management systems, which offer many free and open-source options.

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