Adobe’s Creative Cloud subscription service offers digital publishers the chance to try an array of tools from Creative Suite 6, including Digital Publishing Suite Single Edition – the program responsible
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers
New data suggests which emotions are most important while branding
How exactly are you targeting audience members with email newsletters and promotional email campaigns?
While life on the Internet constantly changes, the
Audience development with the help of a few specific words
Appealing to the emotional state of your audience members was discussed in a recent article. It is this type of communication
Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on
Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick
Selling a digital subscription to a magazine app is the game plan for many digital publishers as it brings them continuous revenue. However, one-off digital products in the form of
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital
Apps have been touted recently as the beginning of the end for physical media. Although I don’t necessarily agree with that, they play a major part in the evolution of
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content –
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
The nuts and bolts of protecting your content
SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for
The IBM Institute for Business Value recently released a report entitled ‘Beyond Digital: Connecting media and entertainment to the future’.
The report was compiled to help media and entertainment companies understand
Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be
Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly
Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J.
SIPA: How did you get into this business?
RYAN: I was a branch manager for Wells Fargo and Originated
Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
Murphy to explain new hiring guide at SIPA 2012
“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting
While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.
John Bolton, group publisher
A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
Auditing your SEO data with tips from Mequoda Summit West 2012
Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without
We love to share our own experiences at Mequoda Summits. It is our program after all, and we’ve designed it to share experiences, both positive and negative, with our clients
Measurement needs to remain as a central part of online business development
The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an
Your survey answers will guide our content decisions
I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about
Tips on email segmentation, email engagement, and email creation
What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason
A new product caught my eye recently, as it boasts the ability of combining “real-time product level data with click and purchase behavioral and demographic data into a single source.”
This
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
If you host an annual event, then you're not only wading in the editorial business, you've also drifted intentionally into the events business. Paid events require a significant amount of
If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for
Operators of WordPress blogs can incorporate Facebook functionality with the help of Simple Facebook Connect.
This plug-in is beneficial to those without extensive knowledge of coding. Fortunately, it is also customizable,
Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can
Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.
How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on
Using the Google Keyword Tool to determine audience interest
Gail and I just moved into a new house in a new neighborhood. We're only about a mile from our old house,
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition
Don’s recent article reminds me of some recent data digital publishers will love. According to Pew Internet & American Life Project, 21% of American adults have read an e-book. For
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick
Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out
