This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)---Every page of your website is a landing page, especially in modern times
Familiarizing yourself with these digital skills will help build your audience and increase website traffic
I talk about the future quite frequently. It may get tiring to read, but it’s a
Kaiser’s Advice to the Arts World Also Travels Well for Publishers
You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First,
This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly
(Nationwide)---To be successful in the world of mobile sites, it’s important to keep the notion
Podcasting (both audio and video) is one of the Internet's biggest new media trend - how can you start utilizing them?
If you are already offering online video, it’s practically a
Two different sources predict iPad sales will be higher than originally thought. Why is this, and what’s it mean for the online publishing industry?
A few weeks ago, Sarah Rotman Epps
Anne Holland, Publisher, Anne Holland Ventures Inc.
SIPA: What was your first job out of college and how did you get into this business?
HOLLAND: Data entry operator for the World Aviation
Adobe and Omniture bring a Digital Publishing Platform
The digital age can be more easily embraced with the help of Adobe Creative Suite 5 and the new publishing opportunities it offers.
For
And three components to building a multi-platform brand that you may want to utilize
While writing this, I am reminded of the lemming myth. I’m sure you may have heard it
Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base
(Nationwide)---Modern publishing professionals have stepped away from traditional publishing models
If you don’t own it, our free Internet Marketing Strategy for Publishers eBook
Download a free copy of our eBook Internet Marketing Strategy for Publishers now
A major difference between a Mequoda
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of
Begin building multi-platform brands
Whether you have years of back-issue magazine content, or you’ve compiled information that has never been seen by the eyes of your niche audience, you can be
In This World, Engagement and Relationships Build Online Communities, Not Marriages
Creating relationships in online communities.
In his presentation at the SIPA 2010 session on Building Online Communities, Sift CEO Ben Heald
The world of digital readers and tablets is being embraced now, and will grow in popularity in the future
Like everyone else in the online publishing world, I’ve been weeding through
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,
Everybody’s Doing Them (Webinars), So Why Not Take Some Good Advice?
Webinars have quickly become a standard part of the specialized information industry. A quick tour of some SIPA member sites
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples
“How are publishers REALLY helping long-time subscribers who genuinely have no budget?”
This was a question posted a couple months ago
An app publishers can learn from
Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google,
The numbers of tablets and digital readers will soar in the coming years
Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a
The Search Is ‘On’ for SIPAlert Daily Articles
Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information
Discover the Best SEO Keyword Strategy for Free from Mequoda Group
This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO
In a world of content networks and emerging technology, what’s the ruling class?
I recently came across an article on Business Insider from a contributor claiming that content in no longer
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
SIPA Online Forums Give Members the Chance to Ask, Learn and Get Together
More good discussions from the SIPA online forums.
On reminding subscribers of their purchase
Since [our subscription is] a relatively
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,
Learn Steve Forbes’ approach to online publishing. With a strategy in mind, Forbes began to show online publishers what’s possible through the depth of the Internet. Now, almost 15 years
Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,
What does this mean for online publishers? Shopatron, a provider of global eCommerce solutions for consumer goods manufacturers, announced recently that sales conversion rates for the Apple iPad are much
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
Discover how writers have evolved from being freelance professionals to paid bloggers that are constantly building a reputation online with Mequoda Group’s Blogging for Profit free report
June 29th will be the last seminar of our content marketing installment. Register now for our Content Marketing 2010 Seminar in Chicago
Dozens of attendees have already experienced the magic behind