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Tag: publishing team

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Using the MBTI to Build Better Multiplatform Publishing Teams: Working Within Personality Types

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with a valuable self-diagnostic tool for seeing ourselves as others see us. It also gives us a shared context for understanding how others are different – not better or worse – just different from those around us.

Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

How to Create the Right Organizational Structure for Multiplatform Publishing

Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you’ve been following along with us through this blog, or through our daily newsletter then you have a general foundation for building a multiplatform publishing business.

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

Top 4 Subscription Website Publishing Goals

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.

The Best Live Event Management Software for Publishers

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years, many have turned to live events as an additional revenue stream. As a strategic extension of a publishing brand, events make a lot of sense.

Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead Revenue

In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.

We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues less than $1 million per year and you’re the only employee, then you’re doing the job of all eight.

Using the MBTI to Build Better Multiplatform Publishing Teams

People who are in jobs where they’re a good fit tend to be happy. They are also more productive.

Making business more productive is a centuries old goal. For much of the twentieth century, the emphasis has been placed on improving business processes with management providing virtually all of the critical thinking skills.

In 1911, Frederick Winslow Taylor wrote in Principles of Scientific Management that workers are treated as parts of a process, not unlike the parts of a machine. In his book he explained how workers were told exactly what to do, how to do it, and rewarded for success.

How to Build a Multiplatform Management Team That Scales

Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs of multiplatform management has been an endless

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

The 3 Components of a Successful Hiring Scorecard

What do you focus on while attempting to hire a new employee? What tools do you have at your disposal for the process?

Most hiring managers would cite a resume as the main point of reference for hiring new employees. Resumes, however, can be quite misleading, and need to be fairly examined. According to CareerBuilder, fifty-eight percent of hiring managers said they’ve caught a lie on a resume, and the most common lies people tell on their resumes are…

The Best Webmaster Job Description: 7 Key Duties

The evolution of a webmaster job description continues in the digital age

At Mequoda we have three system managers who manage more than a dozen websites, and with that, more than a dozen webmasters. Just like any other role, the webmaster job description continues to grow with its environment and is always adapting to many roles for an organization.

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

14 Best Website Design Guidelines for Improving Any Website

Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.

Every website is unique to its own audience, so you can’t include things like the best colors to use, or anything that will tell you exactly how to design a site. What we’ve put together is a report card that can be applied to any website, of any age. Like I said, this report card has existed for almost a decade and when we update it (like we did today), all of the rules still apply.

4 Interview Questions for Discovering Who a Potential Candidate Really Is

A few years ago we co-hosted a webinar with Bruce Elder, when he was the Principal at ghSMART & Company. Bruce gave our readers a ton of advice during this time about the costliness of mis-hiring, and how to hire better.

Have you ever hired an employee that wasn’t the right fit for your company? 50% of all hiring decisions are mistakes. When it comes to hiring a multiplatform publishing team, that percentage may be even higher.

Bruce recommended using The A Method to hire. It’s a detailed methodology developed by ghSMART & Company that objectively collects data from a potential candidate by using specific, tested criteria to help managers decipher if the person will fit within their organization.

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Three Multiplatform Publishing Best Practices From the May 2014 Mequoda Intensive

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events are the best high-fidelity user experience, with the highest price point. However, most publishers will be very comfortable producing downloadable media, like books, special reports,

New Twitter Search Helps Audience Development Efforts

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.

Stipla Dives Into The Digital Magazine Publishing Frontier

Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting’s Nara Shin writes, “Stipla combines writing with panoramic photographs.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

Unlikely Web Design Tools to Help Decrease your Website Jargon

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

100 New Digital Magazines per Week

Five fun facts about the Apple iPad and digital magazines

When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.

As I make this post, apples iNewsstand offers consumers 1,165 titles. I started keeping track of the number on Thanksgiving and have watched it climb by about 100 new magazines per week. To be fair, there are newspapers and newsletters in that number. But far and away the bulk of the titles are magazines.

A Tool for Monitoring Your Business’ Reputation

This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or products – whether it is true or not is rarely considered by the interested party.

According to its website, Reputation.com’s “publishing team will create custom profiles and other content for you and your business to build a positive online presence.” The Reputation.com team does this by suppressing negative content that may appear high in search engine results.

If Google Alerts and social media aren’t enough to keep your reputation clean, you may want to try Reputation.com to protect yourself from negative and untrue statements people make about your business online.

Should You Attend a Mequoda Summit?

Discover the types of attendees that can be found at our Mequoda Summits

Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values we all follow.

Today I want to talk about the nature of the Mequoda Summit and who comes to these biannual events.

Seven Principles of Content Marketing in the Digital Age — Part 6

Redefine working relationships for the benefit of all stakeholders.

In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that creates value for everyone. Even subscribers play a role by responding to editorial initiatives and contributing content.

We didn’t dream up this idea, we discovered and modeled it.

Week In Review: July 6th, 2010 – July 9th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Capitol Information Group Embraces Content-Driven Search and Internet Marketing Strategy

InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com.

Internet Advertising Basics

This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.

Here’s a Quick Way to Train Your Team in One Day

One method for training your entire online publishing team in one sitting (plus maybe a lunch break if they’re good)

Google Visibility Report

The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.

Perhaps most important, the GVR will enable you and your online publishing team to discover the best SEO keyword phrases to target for attracting the most high quality organic traffic to your website.

Management Tips for Creating a Great Online Publishing Team

The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value.

Maximize Revenue with your Website Advertising Inventory

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?

Who Belongs On Your Digital Publishing Team?

An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.

Job Descriptions for Managers – 6 Online Publishing Jobs

How your print publishing team translates online

Integrating Print & Online Media Teams

Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand

Mequoda Summit “Integrating Print & Online Media Teams” Session Review:

While most publishers continue to load more responsibilities onto their existing print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and technical staff to run their online business units. These same publishers know how to integrate their print and online teams to leverage editorial assets, cross promote print,

Using Paid Media to Build Email Circulation

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists.

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.

Two Tools to Evaluate the Success of your Website

Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)

One very common way to determine a site’s success is to know how many unique visitors it gets each month. Unique visitors is a stat everyone wants to know and it’s usually the first number a website publisher will mention when discussing the success of his or her website.

University Health Publishing Launches Next Generation Mequoda Marketing System

I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround it form the Johns Hopkins Health Network. Stuart Jordan, who is COO for Johns Hopkins Health Alerts and its parent, University Health Publishing, gave me a copy of the 704 page Johns Hopkins Medical Guide to Health After 50 as a birthday gift—along with 50 lottery tickets. Over the past 23 years, Stuart and I have been friends, partners and cohorts in numerous endeavors. It was the first time Stuart and I had been able to work together on a major venture since the sale of Lighthouse in 1994. This alone made the Johns Hopkins Health Alerts project incredibly meaningful for me.

A General Manager to Drive Your Internet Marketing Strategy

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub.

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.