Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
Email and social networks: which channel do you think is more desirable for consumers
Between email and social media, which channel do you think consumers prefer for promotional materials?
Two companies shared
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
Providing great, shareable content leads to developing readers as online business partners
The evolution of the Internet has led to emergence of many types of marketing.
Content marketing is a popular topic
Taking Advantage of Real-Time News
On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Examples of how to use online tools as partners for your online business
Developing partnerships makes life much easier, especially when you’re operating an online business.
Let’s be honest, a content-based business
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Imagine what
Want to drive customers, subscribers and readers away? Follow these examples!
Sometimes you want to drop a love bomb on someone.
For me, this was recently a restaurant I discovered in Boston's
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter
In the Mequoda Daily yesterday, I discussed how
Rooms to Meet and Wishes to Tweet
It’s Wednesday and we’re talking wish lists—two kinds in particular. One is a new Internet model and the other is an additional way for
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
If your Audience Development strategy includes finding new followers on Twitter, try out this new tool
Over the past month, word on the tweet street has been that Twitter wants to
A 4-step checklist for optimizing your landing page with testimonials
When someone tells you what an amazing job you are doing, or how your product has changed their life, they are
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
A four-year study presented at SXSW uncovers tips for developing credibility online
In the Mequoda Daily yesterday, we discussed Twitter tips for engaging your audience.
To continue this conversation, I recent came
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Brands aren’t just present on social networks anymore; they are actively engaging
When social media started becoming popular, companies took strides to make themselves present on these networks.
However, many marketers weren’t
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Inbound marketing proves to be the cheapest lead generation tool for online marketers
Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
How to design your websites and landing page templates to keep visitors coming back
The "bounce" rate of a website is an annoying metric. When someone comes to your websites and
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
The content landscape has changed; now it’s time to redefine your skills
The blogging platform has added a new dimension to journalism in the 21st century.
Writers and editors can stay up-to-date
All Subjects and No Kings at This Roundtable
The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing
A new study shows social media is more valuable than before
Many companies are utilizing social media marketing nowadays.
In fact, there is a lot of growth in the use as more
Social media in an hour a day
Recently I was "talking shop" with my fellow social media colleagues. A hot topic that came up was working with clients and the expectations
