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Tag: video

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Mobile App Publishers: New Data on Engagement and Connected Consumers

Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the great industry challenges of our time – each new crumb of analysis can be a big help. The Mequoda Method has always emphasized quality content and flexible presentation in its multiplatform publishing strategy, and while we may not have perfected the art, we’ve gotten pretty close. Still, we’re always up for cutting-edge studies and expert opinion to bolster our approach. Talking New Media, one of our most trusted sources for digital publishing news, showcases plenty of both in recent articles. Let’s start there this week!

The Mequoda Community Subscription Website Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.

Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones.

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

What Is Native Advertising and Its Impact on Consumers?

We’ve covered the question “What is native advertising?” several times, stressing that it’s not a new component of publishing revenue, but rather a fresh take on advertorial for the digital age. Another term for it? Sponsored content. In other words, content that brands craft themselves to resemble surrounding magazine content and then pay for placement, or content that brands pay the magazine’s in-house studio to create plus place. This includes article-like text, video, infographics, and more. One important caveat here is that brands – or the publishers they’re paying, for that matter – cannot, by law, mislead consumers. That line has been bent, stretched, blurred, and seemingly redrawn over the years, with various parties weighing in. But rarely have we had the opportunity to hear what readers actually think about the native ads they’re expected to digest. MinOnline reports on a recent study that provides just such an opportunity. Let’s start there today!

Publisher Data: Casualty of Ad Blocking, Catalyst for Change

Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your user information is dwindling rather than expanding? Digiday reports on this trend and other industry news. Let’s take a look at a few of the site’s recent articles.

Paywalls for Online Content: More Publishers Signing On

Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there’s no question that they have a place at the table when it comes to generating revenue. Recently, Publishing Executive covered the most recent digital magazine to opt in to using paywalls for online content: Pando, née PandoDaily.

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!

5 Online Video Advertising Solutions For Any Publisher

Looking to monetize your video-viewing audience? Check out these 9 popular online video advertising solutions.

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.

How to Price and Sell Online Magazine Subscriptions

Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it’s now a must-have for Google-friendly sites, it’s become widely accepted that online magazine subscriptions and native tablet editions are the future of publishing. One challenge remains: Few publishers understand how to architect and monetize their content online.

Without a clear plan to profit from digital publishing, most publishers upload their magazine content to the web and cross their fingers that it’ll work. They may create a flip-book style or PDF version of their magazine and hope that’s enough to please their readers. At Mequoda, we have a bulletproof plan that makes finger-crossing unnecessary. And one of our clients, Prime Publishing, publishers of digital-only magazines I Like Crochet and I Like Knitting, is proving that online magazine subscriptions built natively can be a solid revenue stream.

The Email Analytics You Forgot to Measure

When you think of the term “email analytics” there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think of off the top of your head, it’s probably because most email service providers use these primary metrics in most of their dashboards.

Online Content Strategy Depends on Tracking, Social, Advertising

Online content strategy can be navigated only when you’re equipped with the right data analytics. Throwing an article up and calling it a day doesn’t do it anymore. Luckily, publishers have research firms like eMarketer to help find the way. Let’s take a look at a few of its recent posts.

Publisher Video Efforts Expand With New Partnerships, Channels

If you’re a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might not have the resources to partner with a major brand or produce full-fledged digital series as part of a channel, you can use platforms to diversify content and assemble serviceable video that will attract, retain, and convert audiences. In recent articles, Capital New York covers some industry trends in publisher video. In addition, there’s some big executive news and some not-so-big executive news.

What Every Great Website Design Requires (And You Might Be Missing)

I’d like you to take a minute and decide the actions you’d like a user to take when they arrive at your website. If you were conducting any kind of simple usability tests, you’d want to do the same thing.

In a heuristic usability test, where you’re watching a user engage with your website, you are required to come up with 5-10 major tasks, many of which require the one element that every website design requires: a very obvious call to action.

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.

How to Promote a Magazine Through Email Spotlights

I recently talked to a publisher who, up until recently, almost never promoted his magazine. But he didn’t realize it. He has a Portal with free content, a magazine website that sells his magazine, and an online store with a dozen books that sell for $10-$20 each.

He felt pretty organized and was excited to brag about how well he’d been implementing the Mequoda Method. And we were excited to hear it.

So as not to divulge this particular publisher, let’s say he’s in the fishing niche. He has ten fishing topics he writes about on his portal, and he publishes five days a week. He also has ten paid books, one for each topic he writes about. So far so good, right? This makes daily emails a no-brainer for him.

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.

Monetizing Content Can Be a Many-Splendored Thing

The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content via multiplatform strategies. Not as part of a five-year strategic plan, but with every monthly editorial calendar. Folio: has you covered on the industry trends. Here are five recent articles that cover various companies’ efforts in monetizing content.

The Digital Publishing Industry by the Numbers: MPA Releases 2015 Factbook

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

Magazine Publishing Companies Making Moves

Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let’s take a look at a few stories from the inimitable Keith J. Kelly’s “Media Ink” column in the New York Post.

What Every Great Membership Website Has in Common

Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great membership websites include is an affinity (free) subscription website, which could be a portal or a blog. This is a place where content can be written and published to attract users, because their minimum information unit, their MIU, is a user profile.
An affinity subscription website is the most important accompanying part of the premium subscription website model. It’s this free part of the website which helps attract new users through great content and strong SEO. For the website itself, having a free subscription blog helps build the audience, potentially developing a larger base of paying customers, too.

App Publishers Experiment With Products, Tackle Problems

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles.

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

The Publishing Future: Video, Native, Data

Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it’s our job to put you in a position to do just that by providing the most timely analysis possible. Today, we take a look at five recent articles from Min that touch on the biggest issues facing the industry’s publishing future.

Publishing Industry Trends: Online Ed Tech, Ecommerce + Events, Broadening B2B

This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine business beat better than anybody. A handful of recent articles capture these publishing industry trends and more.

Niche Strategy + Cross-Device Content Serving Publishers Well

Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes for content that can help you cultivate audiences across multiple devices – it’s what we do! Digiday, always a reliable source for the latest industry trends, once again rings in with three stories on these very topics. Let’s take a look.

Programmatic Ad Sales for Publishers: The Road Ahead

Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready? Recently, we found five articles across MediaPost’s Real-Time Daily, Media Daily News, and RTB Insider titles that focus on the automated ad market – and the current implications for publishers.

Digital Magazine Subscriptions: Slate Reflects on One Year of ‘Plus’

Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus’s first birthday. From the beginning, Slate has emphasized that Plus is not a paywall, but rather a membership predicated on premium content. This model is gaining in popularity among digital magazine subscriptions – The New York Times, Ars Technica, and The National Journal launched similar products in recent years – but Slate does a great service for both its readers and its fellow publishers by providing us with a progress report.

5 Tips for Email Marketing Calls to Action

How to get your readers to act with buttons and text

The best emails are fully engaging; the content interests the reader enough to go through the entire email while the relevant calls to actions persuade the reader to get more involved with a brand. This can equate to purchasing a product, signing up for a future event or subscribing to more content through Twitter or Facebook.

In order to start this process, strong calls to action need to be employed throughout the email.

Multiplatform Media Pointers: From Social Strategies to … Holograms?

Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core. Sometimes, this is easier said than done, so it helps to know that a) other companies are dealing with the same issues and b) trade magazines like Publishing Executive are on your side. Let’s take a look at three of its recent articles for some tips on responding to multiplatform media trends.

Online Magazine Publishing Audiences Are on the Rise, MPA Says

The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.

Bryan Welch, Mequoda Master, Resigns from Ogden to Head Up B the Change Media

Let’s start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.

Two Weekly Social Media Calendar Templates for Stress-Free Scheduling

Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content in fun and unusual ways. When you’re launching a new digital magazine, or bringing your existing magazine brand online, there’s a list of to-do’s and

Mobile Publishers: Advertising + Video Trends

eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

Is Niche Publishing the Secret of Atlantic Media’s Success?

Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.

Let’s take a look at three articles tackling these trends from the always timely Digiday.

Video, Viewability, Monetization on Publishers’ Minds

With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions, perspectives, and impressions is a big help. Today, we check out three articles from eMarketer for just such data.

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

Digital Publishing Solutions for Ad Blocks, Platform, Video?

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.

Digiday recently ran three articles covering pressing challenges that publishers are responding to.

3 Top Online Video Platforms Used by Publishers with Premium Video Content

Uploading your videos to YouTube has its benefits. Your videos get indexed on the world’s second largest search engine, it’s free and life is good. But what if you have premium video content on your website? You know, the video content that took you hours, days, and months to produce? This video content is secure behind a paid firewall for your most valued customers and subscribers. YouTube is no place for premium content. YouTube is great for promotional and free teaser content. Same goes for Vimeo.

Multiplatform Media a Priority for Publishers

Multiplatform media is the answer for publishers: If we didn’t believe that, we wouldn’t be in business – because we wouldn’t have any client success stories! The best part about a multiplatform strategy is that it can be integrated into both a legacy and niche business model.

Below, you’ll see some stories of big-name magazine brands capitalizing on the promise of diversified content distribution – all three articles are from our friends at AdWeek.

February Magazine Publishing Industry Report From MPA

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.