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Advice

How to Be a Better Keyword Density Checker

Amanda MacArthur

Get more page one rankings in Google by being a better keyword density checker for your business

Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing.   Continue

Google News: Emojis, Local Search Hacks, and Top Stories

Kim Mateus

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to   Continue

Will You Be Our Next Superstar?

Don Nicholas

Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …

Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that   Continue

How to Diversify Your Magazine Publishing Portfolio with Events, Courses & Books

Luis Hernandez

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again

If there’s one thing you might know about us, it’s that we think publishers should have multiple revenue streams. In investing, it’s called having a diversified portfolio. As Canadian portfolio manager Pat McKeough (also a client), would say, a good diversified portfolio should   Continue

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Luis Hernandez

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.   Continue

Hearst Takes Voice to Heart & Gives The Pioneer Woman Her Own Magazine

Kim Mateus

A series of voice-focused trends are beginning to evolve within Hearst’s magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to diversify their magazine brand by giving them their own magazine, a trend we expect will grow with more Food Network personas. Women’s Wear Daily writes:
Hearst   Continue

Best Practice Update: How Keyword Optimization & Planning is Changing

Don Nicholas

How we’re adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so we all knew we were due for a change. Sure enough, this summer the search engine giant launched what we believe to be “Phase 1”   Continue

How to Discover Your Multiplatform Media Content Assets

Don Nicholas

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.   Continue

Some Multiplatform Publishers Ceasing Print, While Another Expands to Print

Kim Mateus

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content strategies. This had led to a many publishers turning their focus primarily to digital while letting some print titles go the wayside.

The first multiplatform publisher   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Amanda MacArthur

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

How Amazon Is Helping Publishers Make Money with Video

Bill Dugan

How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text-heavy explanations of complex subject matter can   Continue

The Best Live Event Management Software for Publishers

Bill Dugan

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years, many have turned to live events as an additional revenue stream. As a strategic extension of a publishing brand, events make a lot of sense.   Continue