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Advice

Follow Google’s Landing Page Guidelines to Improve Rank

Bill Dugan

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.   Continue

Strategy Spotlight with Don: Don’t Waste Your Pageviews

Don Nicholas

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.   Continue

Magazine Subscription Offers: How to Sell Print and Digital Bundles

Don Nicholas

There’s very little consistency when it comes to pricing magazines on the internet, and even less when it comes to bundling magazine subscription offers. We’re all familiar with the $12 print subscription, offering a printed piece of art, signed sealed and delivered for $1 per month. Some may say that pricing scheme is devaluing magazines across the board, but buy does it work.

So how far have we come since the $12/year print offer? In some cases, not very far. But in others, you’ll find niche consumer magazines bringing in $30 or more per subscription.   Continue

Diverse Media Company Acquisitions Lead to Business Expansion

Kim Mateus

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.   Continue

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Don Nicholas

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.   Continue

Strategy Spotlight with Don: Bringing Discipline to Chaos

Don Nicholas

Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when we meet one of two types of clients, described below.   Continue

How to Improve Engagement with Your Digital Magazine Editions

Kim Mateus

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read on the internet, especially not in the current blight of “fake news,” but they do more often trust established publications like magazines.   Continue

The Most Important SEO Factors of 2017?

Kim Mateus

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users
It’s recommended to stay current with best-practice SEO if you want to rank organically in Google. Today we share news stories that look at these factors,   Continue

Email Footer Examples and Best Practices for Keeping Readers Happy

Amanda MacArthur

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

Readers have come to expect that they can find this information in the email footer template of your mailings.   Continue

Strategy Spotlight with Don: How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.   Continue

The Rate of Change in Multiplatform Publishing is Accelerating

Don Nicholas

There’s a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you’re experiencing now represents the slowest rate of technological and societal change you are likely to experience in the rest of your life. So if you’re thinking that change in multiplatform publishing has been fast so far, you haven’t seen anything yet. It’s accelerating!   Continue

Multiplatform Publishing Facts, Figures, and Successful Strategies

Kim Mateus

The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we’re not as surprised because we’re so ingrained in the industry and we constantly see the ongoing growth for multiplatform publishers.

Today we’re looking at research from   Continue