Tips for Publishing on Apple Newsstand
By Chris Sturk • 04/16/2012
Digital magazine publishing is experiencing continued success with the help of Apple Newsstand.
Newsstand has helped some publishers generate over a million dollars, including Future and Dennis publishing. As pointed out in a recent article, the top 100 digital magazine publishers combine to generate $70,000 each day through Newsstand.
Although some publishers still have a problem with Apple’s 70/30 revenue share, it’s important to look at the opportunity before us. Apple has gained the trust of consumers, and has cemented the notion that premium content costs money. There well recognized store allows for these transactions, and helps an industry monetize online content.
Will the 70/30 revenue share always be this way? It’s hard to say for certain, but if viable competition arises, it’s possible that these numbers will change.
For publishers not yet on Apple’s newsstand, here is a link to the developer guides for Newsstand. Please note that you need to a registered Apple Developer to see the information. If you aren’t current registered, you can do so free.
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