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Tag: mequoda systems

4 Ways to Benefit from an Engagement with Mequoda

You wouldn’t hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never worked in the publishing field? At Mequoda, we know content, and we know content marketing, because we’re a group of journalism veterans turned consultants and

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Protected: Executive Council Update: Spend Less Time on Spambots

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How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Protected: Executive Council Update: How We’re Increasing Site Speed and Decreasing Load Times

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How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Protected: Executive Council Update: Your New Learning Management System Can Do All This

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How Premium Newsletters and Advisory Services Are Using Haven CXMS

If your goal is to generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

How Premium Magazines Thrive With Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Bringing Discipline to Chaos

Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when we meet one of two types of clients, described below.

6 Tools to Create Data-Driven Content Ideas

Consider the rise of talent shows on TV like America’s Got Talent and American Idol. When it comes down to it, they’re simply performing good old-fashioned market research. Why sign an unknown singer to a record label, or sign a new act to a Vegas casino, when you can see how the world responds to them first? The same method applies to content. Developing data-driven content ideas can be the difference between a homepage full of stimulating ideas, and a page full of templated headlines on the same topic.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

3 New Google Rules for 2017

Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.

Maybe you’ve heard this story, about two guys

Content Recycling: Staying Relevant and Dominating SEO

Content recycling—it’s all around us! At some point you’ve probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half Men. Maybe it was on its normal station, maybe a different one, like TBS. Either way, this is just one way of experiencing content recycling, and TV watchers love it. They get to see their favorite TV shows more often, and even if they’ve already seen an episode, they watch anyway. Meanwhile, the TV station gets to produce ad revenue without going bankrupt attempting to produce a new TV show for every hour of the day.

Conversion Optimization Tip: How to Improve Your Email Capture Rate Immediately

A quick conversion optimization hack that will eliminate abandons in your email capture flow
It’s not often we can tell you about a conversion optimization tip that will offer you an immediate improvement in your email capture rates, but there is one we are currently adopting with all of our new clients, and we just can’t

Best Practice Updates in Website Conversion Architecture for Mobile & Desktop

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a more pleasant place to search and learn.

If necessity is the mother of invention, then adversity is the father. And Google has given us some adverse conditions to work with as they try to accommodate the rise in mobile devices, and the rise in mobile traffic.

Protected: Executive Council Update: Improve Email Capture Rates Right Away

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4 Principles Every Multiplatform Publisher Should Live By

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.

Protected: Executive Council Update: Conversion Best Practice Scorecards

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Protected: Executive Council Update: 3 Google Rules for 2017

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The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Protected: Executive Council Update: Social Sharing Enhancement

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Protected: Executive Council Update: Updating Cache and CDN Components

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How to Track and Increase Email Revenue

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization

A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.

The revenue per email

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

How to Promote a Digital Magazine: 10 Strategies & 1 Major Must-Do

How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest, so what are you doing to promote your print magazine?

Blow-in cards. Social Media. Newsstands. Direct mail and email renewal series. Subscription agents. The list goes on.

Now what

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

Cate Prato Joins Mequoda as Implementation Team Director

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most successful clients has been Interweave. With our guidance on SEO, email marketing, and website best practices, Interweave launched a group of online communities including Knitting

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

How to Perform a Quick Mobile Website Analysis

If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, “We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are

Mequoda Announces the Arrival of Bill Dugan as Newest Chief Strategy Officer

This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.

Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members,

Digital Magazine Publishing Strategy 3.0 – Register Now and Save

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.

Mequoda says: Not if we have anything to say about it.

There’s a better way to publish digital magazines that’s driving amazing revenues and profits for the select few publishers who understand this new methodology.

The digital publishing strategies we

We’re Hiring a Chief Strategy Advisor

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team

Ideal Candidate:

10+ Years managing a multiplatform media business with full top line and bottom line responsibilities

Strong expertise in subscription marketing, sponsorship development and organizational management

Undergraduate degree in Journalism, Communication Studies, or Marketing

Graduate degree in Business Management, or Entrepreneurship

Consulting

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

Top Mequoda Gold Member Haven Nexus Systems of 2015

2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year.
We won’t be so impolite as to divulge their traffic numbers for the year, however we’d love to reveal our top Mequoda Haven Nexus Systems in

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

Three Ways to Block Ad Blockers

Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers in their homes, so they’ve always existed at the same time that you’ve been depending on ad sales. But only last month did publishers begin

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into

Remonsy’s Mequoda System and Dream Team

One of Mequoda’s websites is the Remonsy ETF Network, whose name is a portmanteau for Retirement Money System. Remonsy’s founder and investment guru Tom Vaughan started his first money management firm at the age of 23. Over the past 26 years, Vaughan has created over 6,000 financial plans, managing over $200 million in assets.

He decided to launch Remonsy ETF Network to help do-it-yourself investors understand exchange-traded funds (ETFs) better.

How Web Maintenance Will Improve the Results of Your Publishing System

Over the past few months, we’ve been strongly encouraging our clients upgrade their Haven Nexus Systems.

Haven Nexus CXMS is a state-of-the-art SaaS tool built, owned and maintained by Mequoda to enable all the functionality that multiplatform publishing businesses need to be successful and profitable. Our operating environment includes a state-of-the-art LAMP data center and is built on an open source core and is compatible with WordPress plugins.

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