If your favorite keywords went missing, they are probably back now
Could you imagine that no one on Earth was Googling the term “angel” a few months back?
We couldn’t imagine it
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
Discover valuable insight from our Editorial Management Guidelines free report
Download your free digital copy of Editorial Management Guidelines for Online Publishers now
Customer loyalty is important in any business, throughout all
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something
Shedding some light on ‘social’ activities
Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman?
As the usage of Facebook and Twitter increase, the questions have
You'll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm
Where do great ideas for free reports come from?
Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact,
The first step required to accomplish anything new is believing that it is possible
We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most
'Times' Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this
Communication for success
I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used
Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site
When you're trying to build an email list, it's important
The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?
After reviewing literally thousands of media websites, we
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
Sports and Profits Help UCG Gain Spotlight
We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a
A main reason why you should focus on getting your content ranked in Google searches
The fact that Google is the most popular website and search engine on the Internet is
Follow this website design guidelines to make sure you don't confuse or scare off potential customers
When a user lands on your homepage, your website should tell them exactly what you
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
Customer reviews generate popularity on the Internet
If you stumble across a new product online, or have been researching a potential purchase for weeks, a defining moment in the buying process
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
Five must-have features for membership website conversion
After reviewing statistics for website visitors, are you wondering why traffic is up and conversion is down? How could so many visitors not become
Some impressive stats for marketers to utilize
Starting points of relationships are incredibly crucial. Getting off on the right foot can mean the difference between trust and a lack thereof.
How can
Master Facebook and Twitter and you're halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is
On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable
How many tablets do you think will be sold this year?
Whatever tablets are used for, be it business purposes or the personal consumption of content, the trend is expected to
Try spicing up email newsletters & articles with unrelated topics
What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does
This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.
(Nationwide)---There are a variety of website archetypes that can be utilized
LinkedIn adds Signal for relevant real-time feeds
New Media Trend: LinkedIn announced their latest endeavor to become more relevant – LinkedIn Signal. It combines status updates with your specific search
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
It’s been 6 months since the iPad was released; has it left a mark yet?
You won’t see everyone walking down the street with an iPad on an afternoon walk. However,
The key to content marketing is to let the content market itself
Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.
Lacking content? Are you hesitant about content platforms? Here are two solutions
Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
Estimates predict more than $2.5 billion by 2014
When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other
This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.
(Nationwide)---Paying attention to search engine optimization is the difference between
HELP! What do I write about next?!?
Online publishing comes in many forms. If you are writing and creating content for any of the following products, you are an
A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates
Due to the popularity of social media, some marketers are focused on driving recommendations through
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
