Actions taken to avoid negative Panda impacts It began with Panda and has moved on to Penguin. Google’s latest update – known as the Penguin Update – launched on April 24th.  

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media  

Catch up on the Mequoda Daily’s blog posts for this past week  

Digital publishing is a main category for tablet app buyers, reports ABI Research When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly  

Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out.  

Adobe’s Creative Cloud subscription service offers digital publishers the chance to try an array of tools from Creative Suite 6, including Digital Publishing Suite Single Edition – the program responsible  

There is often news to share relating to the digital publishing environment From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers  

New data suggests which emotions are most important while branding How exactly are you targeting audience members with email newsletters and promotional email campaigns? While life on the Internet constantly changes, the  

Audience development with the help of a few specific words Appealing to the emotional state of your audience members was discussed in a recent article. It is this type of communication  

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on  

Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick  

Selling a digital subscription to a magazine app is the game plan for many digital publishers as it brings them continuous revenue. However, one-off digital products in the form of  

Is it worth the investment to be a premium member of HootSuite? At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital  

Apps have been touted recently as the beginning of the end for physical media. Although I don’t necessarily agree with that, they play a major part in the evolution of  

Bob Kaslik shares five keys for digital publishing success Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization  

These audience development tips will help you attract, obtain and convert casual visitors to your website There are plenty of ways of executing audience development efforts in the digital landscape. Today  

There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content –  

Catch up on the Mequoda Daily’s blog posts for this past week  

Three changes the digital publishing industry must recognize We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first  

The nuts and bolts of protecting your content SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for  

The IBM Institute for Business Value recently released a report entitled ‘Beyond Digital: Connecting media and entertainment to the future’. The report was compiled to help media and entertainment companies understand  

Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.  

Making new technology part of your everyday Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is  

The lifecycle email triangle is utilized by these three brands to entice further engagement Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more  

Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be  

Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly  

Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J. SIPA: How did you get into this business? RYAN: I was a branch manager for Wells Fargo and Originated  

Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning  

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic YouTube clearly doesn’t want its users bouncing from the site and going to the  

Murphy to explain new hiring guide at SIPA 2012 “Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting  

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind. John Bolton, group publisher  

A recap of informative pieces on digital magazine publishing Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to  

Catch up on the Mequoda Daily’s blog posts for this past week  

A look at digital publishing changes and a glimpse into the future This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these  

Longer subject lines may be the way to go…on It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx,  

Auditing your SEO data with tips from Mequoda Summit West 2012 Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without  

We love to share our own experiences at Mequoda Summits. It is our program after all, and we’ve designed it to share experiences, both positive and negative, with our clients  

Measurement needs to remain as a central part of online business development The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an  

Your survey answers will guide our content decisions I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and  

Tips on getting started with lifecycle email campaign execution Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers. We first talked about  

Tips on email segmentation, email engagement, and email creation What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason  

A new product caught my eye recently, as it boasts the ability of combining “real-time product level data with click and purchase behavioral and demographic data into a single source.” This  

Getting the most out of your interviews In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She  

If you host an annual event, then you're not only wading in the editorial business, you've also drifted intentionally into the events business. Paid events require a significant amount of  

If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for  

Operators of WordPress blogs can incorporate Facebook functionality with the help of Simple Facebook Connect. This plug-in is beneficial to those without extensive knowledge of coding. Fortunately, it is also customizable,  

Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can  

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I. How did you come to this industry? Circuitously. I was the international editor for Boston Metro. Then I decided on  

Using the Google Keyword Tool to determine audience interest Gail and I just moved into a new house in a new neighborhood. We're only about a mile from our old house,  

The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers. In addition