“He who fails to plan is planning to fail.” Winston Churchill called it, all right. And it strikes me that trying to succeed in the magazine publishing industry is a lot like  

If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be. Have you ever thrown a birthday party for your  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

Niche publishers don't need to fear domain extortion in the wake of brand domain availability There's a lot of evidence to show that the more constrained we are, the more creative  

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing  

One of the lesser known, but important plugins used within your Mequoda System is a caching plugin. A caching plugin helps your site run faster, so that when a visitor  

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers How many times have you been in a meeting where you and your colleagues  

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which  

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization A Mequoda online publishing and marketing system measures  

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news We begin our audience development news with a look at the new  

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line We've already seen lots of changes from digital magazine publishers this year. Today we  

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved  

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which  

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some  

Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook's mobile ad network has topped Google. MediaPost  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or  

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing  

Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely. When you're in the business  

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on  

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP  

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.  

It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving. Poynter recently published a great article  

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions It's true that users prefer familiarity in digital magazines. As soon as you begin  

It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so It's the age-old question: HTTP vs HTTPS? Until now,  

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content Subscription website services develop out of necessity and a desire to develop new revenue streams.  

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups  

Google's Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics Finally, Google has decided to start cracking down on misleading and bad ads that look