Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line

We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since 1948, will maintain its digital presence but have much of its print content and resources redirected to its bimonthly sister title, the more family-friendly and broadly appealing Ski magazine.”

“With an emphasis on devoting greater resources to digital content, particularly video, the closure of Skiing‘s print edition is part of an overall repositioning of both AIM’s Mountain Group, which also includes production studio Warren Miller Entertainment, and it’s greater Outdoor Group. Part of that repositioning, says president and CEO Andy Clurman, involved Warren Miller managing director Andy Hawk’s promotion, a month ago, to managing director of the Mountain Group.”

Consumers are telling us loud and clear what they want—are you listening? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE, to find out how you can improve your digital magazine rapport with subscribers.

Let’s move from the shuttering of one magazine to the expansion of another media company. Coinage is a new video brand from Time Inc. MediaPost is reporting, “Time Inc. has launched a new video brand, Coinage, available on all Time Inc.’s 22 sites. This is the first project leveraging Time Inc.’s extensive restructuring to produce content across its portfolio of brands.”

“Time Inc. plans to produce 600 short-form Coinage videos in 2017, focused on the “intersection of money with the lives of Time Inc.’s audiences,” Edward Felsenthal, group digital director of news and lifestyle at Time Inc., told Publishers Daily.”

The article continues with more on Coinage. “The company’s Chief Content Officer Alan Murray stated Coinage “showcases both our rapidly expanding video prowess and our ability to leverage the digital scale and reach of our full portfolio.” Coinage will not have its own dedicated hub. Instead, each video will appear across at least three of Time Inc.’s brands at a time.”

“Content aims to “help guide everyday choices consumers make in spending, saving and investing for themselves and their families across all stages of life in a lighthearted and entertaining fashion,” per a Time, Inc. statement.”

We continue with a story on Oprah’s magazine O and its new partnership with Holland America Line. MediaPost is reporting, “O, the Oprah Magazine has partnered with cruise company Holland America Line to launch a cruise to Alaska in July 2017. This is the first time the magazine has partnered with a cruise line, and the first time Oprah has visited Alaska.”

“On the cover of the January 2017 issue, Oprah declared 2017 the “year of your greatest adventures and grandest dreams.” She made it her goal to travel to new places.”

The article continues with more on the launch. “The magazine will launch the partnership with a contest this March that will give three readers the chance to join the cruise to Alaska with Oprah and Gayle. Winners will also get a “high impact unit” in the April 2017 issue, with in-book, online and broadcast integrations running through 2018.”

Stay tuned to us for more digital magazine news in the future.

 

 

Comments

Leave a Reply