The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites
A brand can enhance its value through its subscription website offering, in addition to the overall design
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We've already seen lots of changes from digital magazine publishers this year. Today we
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started
Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor
There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
Every month, we check in with Folio:'s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes,
While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best
The latest Mequoda Benchmark site goes live
Active Interest Media’s Equine publication soft-launched their new Mequoda Benchmark website MyHorse.com on Wednesday, June 22nd.
"We couldn't be more excited to offer this website
August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”
Andy Clurman, President & COO of Active Interest
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
