Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

10 Ways to Leverage your Magazine and Newsletter Content

Your magazine and newsletter content is incredibly valuable.

There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When used together, they form an incredibly efficient, fully integrated multiplatform publishing and marketing system that can be used to dominate virtually any content niche from archaeology to zoology including niches in health, investing, travel, food, sports, hobbies, and business.

Over the past two decades, my team and I have used this system to transform more than 300 magazine and newsletter brands into niche media empires that dominate their marketplace.

Schedule a 30-minute call to ask your most pressing questions

The 10 content business models I mentioned above split evenly into sponsor-driven models and user-driven models when classified by the type of revenue they generate. In fact, two of the 10 often generate revenue from both sponsors and users creating what we call a hybrid revenue generation system.

Let me take a moment to list the 10 business models we use to build highly profitable multiplatform publishing and marketing systems based on legacy magazine and newsletter media brands:

The 4 Sponsor-Driven Content Business Models

  •    Portal Content Business Model
  •    Freebie Content Business Model
  •    Directory Content Business Model
  •    Calendar Content Business Model

The 6 User-Driven Content Business Models

  •     Magazine Content Business Model
  •     Newsletter Content Business Model
  •     Bookstore Content Business Model
  •     Course Content Business Model
  •     Club Content Business Model
  •     Event Content Business Model

The secret to maximizing your audience, revenue, and profitability in a multiplatform publishing world is efficiency.

My team and I have spent the last 20 years planning, building, documenting, and perfecting a multiplatform media management system that we now call The Mequoda System. Our management system is divided into three phases: planning, development and optimization.

In phase 1, we partner with you and your management team to create a highly detailed roadmap for transforming your legacy business into a rapidly growing, highly efficient, multiplatform publishing and marketing machine that leverages the content business models I mentioned above. In just 60 days, your team and ours will create a plan to maximize the value of your content, audience, and niche media brands based on our well-proven system.

Let me describe the process and the deliverables you can expect.

Schedule a 30-minute call to ask your most pressing questions

Building a strategic business plan for your company

For the right client, it all starts with our exclusive Business Planning program. This 60-day engagement kicks off with a full day meeting in Boston with your key stakeholders and 5 of our team leaders. We begin in the morning with an intense primer on the Mequoda Method and our Best Practices, as we want to ensure that you understand the Method so you're prepared to fully implement the business plan we develop for you.

We then begin inventorying your assets and your business opportunities to establish the following seven elements of the business plan that guarantee success when properly implemented:

Content plan

Understanding what new content you need to create and what can be repurposed is crucially important for creating an efficient and profitable multiplatform publishing business.

So we inventory all your content, including some you probably didn't realize you had, and create an in-depth master content schedule that identifies the affinity content you'll use for audience development, and the premium content you'll use to generate revenue.

We show you how easy it can be to repurpose existing content to create new affinity and premium content content business models.

Audience plan

You must ensure that all your products and platforms are focused on attracting the right audience. So we help you to understand your market’s online potential with a full keyword universe custom-built for you that taps into the demand for your digital content.

We’ll walk through the 7 niche media marketing channels we’ve identified to be the most effective for multiplatform publishing brands and determine which of the 7 are appropriate to your market and business. Our experience and thousands of benchmarks allows us to lay out an audience development plan that identifies, measures and projects all of your marketing and growth potential.

Revenue plan

Whether you’re selling sponsorships, subscriptions, memberships or single purchases, it’s absolutely crucial that you use pricing and packaging to maximize revenue and minimize the cost of sales. In a multiplatform environment where many of your products have virtually no marginal cost of delivery, understanding how to build packages and bundles that appeal to consumers and sponsors is essential to overall profitability and success.

In your revenue plan, we’ll identify profitable new products, help you price your existing products using a proven strategy that too few publishers understand -- and identify the costs, risks and opportunities associated with each revenue stream so you know what you need to invest and what the return will be on your profitability.

Organization plan

You don't have to hire an army of new employees, but you do have to know how to organize the ones you have to effectively execute a Mequoda multiplatform publishing plan.

We have a leaner, integrated, more cost-efficient model than the one most legacy publishers use that we'll fine-tune for your needs. Best of all, our model can be customized based on the size of the market and the opportunity. Your organization plan will be designed for your specific needs.

Technology plan

Mequoda will show you how we build an incredibly robust, customized digital publishing and marketing system for far less money and in far less time than other developers because we leverage existing software that has been built specifically for the needs of today's multiplatform publishers.

From website architecture that helps build your email list to a complete, central database that informs your marketing decisions and helps you maximize the lifetime value of each subscriber, a technology plan created by the industry's only strategy-centric provider means your organization reaps the benefits of stress-free technology, content-focused implementation and ongoing profitability.

Measurement plan

Once again, Mequoda leverages its benchmark data to produce a complete business model. For every single year in the next five, you'll see revenues, expenses, overhead and EBITDA.

We also know exactly which metrics and data are the most important to your business to keep it performing as planned, despite the flood of data that bewilders even the most button-down publisher.

Mequoda's experience has allowed us to document exactly the right metrics that help multiplatform publishers succeed, and we'll show you how to measure them and what to do with the data once you have it.

Economic plan

In the 21st century, single-platform legacy media companies are widely out of favor with investors of all stripes. Given the economic leverage that a fully integrated multiplatform publishing operation brings to any media space, it should be no wonder that those are the only kinds of companies that are drawing buyers, investors and key talent.

We will discuss how to position your company to all your various stakeholders, including potential investors, buyers and high octane talent and how to communicate your business road map in a way that makes them want to invest their time in your media organization.

The experts on the Mequoda team will develop each of these plans for you as part of the process of building a complete business plan and 5-year financial model that leaves you with much less doubt about your future. In fact, the publishers who consistently don't succeed with a Mequoda business plan are those who don't have one.

Schedule a 30-minute call to ask your most pressing questions

The next move is yours

Are you ready to see what your niche media business can look like in the next five years?

Schedule a 30-minute call to get an eye-opening, no-obligation conversation about your potential.

Posted in Multiplatform Publishing Strategy

Tagged with , , , , , , , , , , , , , , .

Leave a Reply

Your email address will not be published. Required fields are marked *