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Tag: usa today

Subscription Publishing Takes New Routes As Industry Shifts Happen

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.

Audience Development Strategy Connects Closely with Monetizing Users

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.

Multiplatform Publishing Options Expand Through Partnerships, Products and Services

Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.

Subscription Websites Testing New Grounds with Targeted Membership, Social Options

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were problematic areas. However, there may be some changes coming to fruition that will help subscription website publishers.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

Multiplatform Publishers Experimenting with New Product Initiatives

Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to experiment, meet their audience members where they want to be met, and expanding their brand throughout various channels.

We’re seeing some publishers doing just that, and

Economist Decides Which Social Platforms Work for Them

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently “axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.” We’ve all been there right. For a lot of publishers, especially those in B2B, it’s Facebook that they’re questioning. Beyond limited reach to

Consumer Reports Gets a Makeover to “Broaden Digital Readership”

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our ears. Not because they have a particularly ugly publication or website, but because their reason, according to USAToday, is “an effort to to broaden digital

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video

Magazine Revenue: The Latest Trends and Headlines

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn’t exist. It’s our mission to make it easier for digital publishers and print magazines alike, and one way we accomplish that is by meticulously tracking industry trends to inform our approach and practices.

Having

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

What is Sponsored Content?

These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now let’s take a look at some great examples of publishers who create this sponsored content for their advertising clients.

These particular examples of sponsored content were

How the Multi-Platform Mobile Development Challenge Was Accepted By These Savvy Publishers

App-less in Seattle: the next frontier of multi-platform mobile development doesn’t involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and Bill Clinton.

At TIME.com, a photo caption explains the two former leaders of the free world recently attended ceremonies at the Bush Presidential Center for the

Twitter Lists Explained: How to Create, Find and Get On Them

A couple of tips for enhancing your social media strategy with Twitter lists

One of the most-used features of Twitter is the Twitter list; except sometimes people forget that they’re even using them.

When I was at the Mequoda Summit talking about social media strategy last week, I found that Twitter lists were one of the hardest things to explain. So, figuring that if it’s hard for me to explain, then it may be a little hard to understand. So I’m busting it all out. Here’s the breakdown.

Digital Advertising News: Buyers Want Viewability Data, While Nielsen Wants Brains

All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in some trouble, particularly on mobile. Advertising Age examines the issue in a couple of recent articles, while ruminating on sponsored content in a couple of others. Bonus content: Some big news from USA Today.

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

Native Advertising Rules and Regulations the FTC Wants You To Know

Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with them have been around just as long, too.

During the Federal Trade Commission’s workshop “Blurred Lines: Advertising or Content?,” attorney Lesley Fair stepped to the podium and announced “an FTC law enforcement action … a settlement in the area of native advertising,” as she called it, to a crowd of representatives from the largest publishers and agencies in the country.

For Digital Publishing Companies: 5 Recent Stories to Check Out

With our blog, we aim to achieve a nice balance of posts that comprise the “Free Advice” we promise in our navigation bar. This combination includes best practices, case studies, and thought leadership to help digital publishing companies learn from each other. Another big component, though, is our effort to monitor digital trends from across the web. We’re consuming media around the clock, and love to get the day started with some industry news.

What is Native Advertising Content?

Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a third-party advertiser, although publishers also write native ads for their own products.

Different types of native advertising examples include in-feed ad units, which are articles that look like every other piece of content on your site, except it’s clearly labeled as sponsored. We also consider the paid search units in your website search results to be native advertising. Additionally, if you recommend third-party content in your “related content” section below articles, those would be considered native ads. If you sell listings, like AutoTrader, then any listings that are paid for and sponsored (by a big car manufacturer for example) would be native ads. Some sites have featured content widgets displayed at the top of their content, or alongsite it that are sponsored by advertisers and yes, those are also native ads.

If at any point you are producing, displaying, or publishing natural content from an advertiser on your site, this could be considered native advertising.

‘USA Weekend’ Shutting Down

The weekend magazine USA Weekend, which is a title from Gannett, will be shutting down as of December 28th, reports Folio.

National Geographic Magazine Aims At Younger Audience

How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.

Sports Publishers Playing Under Mobile’s New Rules

As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today’s FTW, theScore, and Sports Illustrated face challenges in the wildly varying consumption habits of sports fans.

Content Deployment Tactics to Keep Readers Engaged

Publishers are trying new tricks and refining old ones to get visitors to stay on their sites for a while.

Digiday recently homed in on four creative examples of content deployment piquing readers’ interest.

WhatsApp Benefits Becoming Clear for Publishers

While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.

Social Media Self-Promotion Important for Publishers

Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.

USA Today’s Larry Kramer Defends Print, Offers Lessons for Digital

Larry Kramer is not only USA Today’s president and publisher, he’s also the founder of MarketWatch. Recently he spoke about digital publishing and “adopting a digital metabolism,” as DigiDay put it.

Should You Care About Klout? The Many Twitter Personalities of Content Publishers

Clout is defined as, “influence or power, esp. in politics or business.” As in, “I knew he carried a lot of clout” or “her clout in the business world”.
Klout is a website that attempts to measure these things based on your social media profiles. The question is, should you care? If you’re not one of the top five publishers on Twitter, then perhaps.

Say It With Less Jargon: Adjusting Website Reading Level to Your True Audience

If you want to know one of the reasons why print has been uprooted by the web, blame readability.

Ever since we’ve been publishing magazines, newspapers and newsletters, the jargon and over-complication of simple sentences for artistic value has been out of hand.

Case in point. That sentence was written at a 16th grade level, when I could have said, “Publishers have been over-complicating simple sentences for a long time.” And that sentence was written at a 10th grade level. “Publishers have been writing too many words to explain simple problems for too long” brings it down to an 8.

Google Releases "Top Heavy" Search Update

Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.

New Twitter Search Helps Audience Development Efforts

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

Glamour Using Celebs to Draw a Bigger Audience

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.

Time’s New Digital Publishing Strategy

Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales.” This is a substantial move to embrace native advertising and other marketing services that can generate revenue.

The Onion’s Digital Magazine Prevails Over Print

On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The Onion hit newsstands with its typical satirical glow.

No Page Rank For You

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.

World’s Oldest Newspaper Is Going All Digital

FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it’s print edition and go all digital on December 20th. Lloyd’s List has been publishing since 1734. Chris O’Shea writes, “The paper’s editor, Richard Meade, explained that Lloyd’s List was going all-digital because a survey of its readers revealed that less than two percent of its readers preferred reading it in print.” With almost 3oo years of publishing under their belt, I think it’s a smart move to do what the people want.

Non-Traditional Partnerships Become a Hot Digital Publishing Trend

Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and electronic cigarettes, Playboy covered those too.

InStyle Goes Retail With Nine West

Another savvy publishing partnership to report. USA Today reports that InStyle Magazine and Nine West are collaborating on a new shoe line. According to Olivia Barker, “The flippable fashion fixture is going off the page and offline, collaborating with Nine West on a collection of pumps, flats and booties priced from $79 to $149.

The World’s Most Interesting Paywall?

In one of the most interesting paywall experiments we’ve ever seen, there’s a new article on what The Sun is up to.

“The company is launching a new digital subscription package today that turns their online website into a Paywall, where you have to take out a membership to read their articles. What is very exciting, is how the Sun is taking a departure from the standard way news companies make money online and doing some fairly innovative things.”

Print and Online Publishers are Trading Cards Like Nobody’s Business

IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. “Under a ‘Hosted Technology Group’ program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on,” reports FOLIO. “Marketers can sign on for a one-year exclusive sponsorship of the group. Services include a dedicated IDG group manager, daily content, curated and managed discussion topics, ad placements and client-originated content marketing opportunities.”

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

A Plugin For News Publishers To Format Dates/Times “Correctly”

The AP Stylebook has been setting the standards for news writing since 1953. I wonder if the creators of WordPress (the good folks at Automattic ever imagined how many publishers would be using their platform.

Are you a publisher who follows the AP Style Guide? Do you wish the dates and times in comments, posts and pages followed the AP style guide much like most major news websites out there? You’re in luck. There’s a free WordPress plugin called AP Style Dates and Times plugin.

SIPA Member Profile: Phipps Finds Niche for ‘Success’

Jennie Phipps, Editor & Publisher, Freelance Success, Farmington Hills, Mich.

What was your first job out of college and how did you get into this business?
I was hired by WBNS-TV, the Columbus CBS affiliate, after talking to the recruiter when he came to the Ohio State J School. I worked there for about five months, and I despised it—I was young, stupid and impatient and none of what I was getting to do seemed at all exciting. They wanted to put me in a division called “cable,” and I thought “what a stupid idea that is.” My adviser at OSU got a call from the city editor at the Fort Lauderdale News (now late-lamented) and its sister paper, the Sun Sentinel. He needed a general assignment reporter. My adviser referred him to me, and the city editor hired me sight unseen—things were different then. I threw everything I owned in the used Mustang my father had given me as a graduation present, drove to Florida on Saturday and started work on Monday.

Use FollowerWonk.com for Twitter Audience Development

If your Audience Development strategy includes finding new followers on Twitter, try out this new tool

Over the past month, word on the tweet street has been that Twitter wants to shut down third-party apps; the apps that are created and monitored by the Twitter community. It was sounding like a monopoly for a while there.

The reality is that Twitter is simply holding third-party developers to new guidelines. If the app doesn’t follow these guidelines, then it’s shut off. ”We need to ensure that tweets, and tweet actions, are rendered in a consistent way so that people have the same experience with tweets no matter where they are,” Twitter’s Ryan Sarver noted in a Google Groups post.

With that said, we’re going to see the demise of many of the we use on a regular basis, surely but slowly.

What the Public is Saying About Behavioral Targeting

Some statistics worth viewing for online advertisers

In an age where privacy and freedom on the Internet is heavily discussed, the majority of users are saying that online advertisers should not be allowed to participate in behavioral targeting.

Behavioral targeting is a way some online advertisers collect data about users to create more effective campaigns. They do this by collecting information on an individual’s web-browsing behavior, such as the pages they often visit or the searches they engage in.

The Top 10 Newspapers on Facebook & Twitter

Master Facebook and Twitter and you’re halfway to mastering Internet Marketing

Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers on Twitter. They noted that some newspapers made it extremely hard to find them, which makes me wonder how they’ve titled their Facebook URLS and Twitter handles.

Why Everyone Wants to Be a Publisher on the iPad

New media trend reports were wrong – people like flipping pages!

When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:

“Exorbitantly priced first-gen iPad apps offered by magazines like Vanity Fair ($4.99 a month) and Time ($4.95 a week!) are attempts to revive the anachronism of … turning pages. They’re claustrophobic walled gardens within Apple’s walled garden, lacking the basic functionality we now expect with electronic journalism: the opportunity to comment, the integration of social media, the ability to select text and paste it elsewhere, and finally the most basic function of all: links to other sources.”

Tis the Season for Holiday Themed Email Subject Lines

How publishers are using Seasonal email subject lines this time of year to sell more products and increase email open rates

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