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Tag: fast company

Twitter & YouTube Better as Audience Development Tools

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

The Future of Magazines Looks Responsive

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year tapped into just about every general interest niche: Esquire, domino, Nylon, Town & Country, Fast Company, Harper’s Bazaar, Teen Vogue, Fit Pregnancy & Baby, Country Living, Popular Mechanics.

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Publishers Nailing Social Media Optimization Through Custom Facebook Graphics

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach

If you’re simply choosing stock photos from a library and using them as the featured graphics in your Facebook posts, you’re way behind the times, baby.

If there’s one thing social analytics are telling publishers, it’s that if content is

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).

New Adobe Publishing Platform Coming Later This Summer

Adobe publishing is a pricey option for publishers, but many believe the company’s products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members to that platform, there’s no doubt that we have tremendous admiration for the Adobe DPS, which offers a full array of tools for digital magazines. Talking New Media recently covered the announcement that the latest Adobe publishing platform – originally billed as Adobe Publish but now back to the line’s original Digital Publishing Solution – will be released this summer. In the meantime, a beta version is seeing release. TNM also discusses some interesting new moves from Time Inc. digital and Rodale.

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Digital Magazine Publishing Update: Adobe, Marriott, & Magzter

The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying what they’re selling.

New Digital Magazine App From Two Publishing Powerhouses

Fast Company is bypassing the Apple Newsstand with its new digital magazine app, powered by Adobe’s latest suite of publishing tools.

‘Inc. Magazine’ Finds Growth Digitally And In Print

Inc. is experiencing growth that most magazines aren’t, and that includes some of the major magazine publishers.

Publisher Emails Hitting Their Targets

As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.

Williams’ Medium Relaunches Matter

Solidifying its status as a publisher to be reckoned with, Ev William’s long-form portal Medium has relaunched Matter, a digital magazine focusing on “in-depth journalism about the ideas that are shaping our future.”

Hearst Takes ‘Hacker Mentality’ to R&D

Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

UpWorthy Wants to Solve the Native Advertising Problem

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.

La Presse+ Digital Editions Are a Success

FOLIO is reporting that La Presse+ has had a huge success with their digital edition. Jennifer Silber writes, “The free digital edition of Montreal-based daily newspaper La Presse.

Allrecipes Magazine Launches

While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, “With ad revenue shifting online, publishers generally aren’t launching big magazines these days; an exception is Hearst Magazines,

The National Journal Gets Responsive, Ditches App

The National Journal is moving its website to a more responsive design and ditching its app. AdWeek’s Lucia Moses writes, “For National Journal, its iPhone app is relatively new (introduced in April as a subscriber benefit) and hasn’t been a significant source of revenue. Meanwhile, its Web traffic from mobile devices has doubled over the past 18 months, so it needed a site that would provide a uniform experience across devices.”

Did People Just Invent the Best Subscription Model Ever?

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,”On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.

Site Speed Makes Website Traffic Analytics Happy

Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won’t read your website if it isn’t fast. With 47 percent of mobile users using mobile sites and apps to read news content, four out of 10 say site speed is the most important aspect of their

How Magazines Can Go Live

Pop-Up Magazine brings magazines to life

Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.

The Internet allows for different platforms to be used at a fraction of the price. Therefore, content can be created and delivered to reach a broader audience in the way they prefer.

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Notes and Quotes from PodCamp Boston 4: Social Media Grows Up

Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals