Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Week In Review

Week in Review: October 10th, 2011 – October 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

SIPAlert Daily

Twitter Chat Set to Debut on Wednesday!

SIPA’s First-Ever Twitter Chat Set for Wednesday On July 6, 2011, the nation’s first White House Twitter Town Hall took place. After an introduction by Twitter creator Jack Dorsey, President Obama

Subscription Website Publishing

Akismet Helps Keep Spam Off Your Blog

This featured WordPress plug-in will help reduce the amount of spam on your website As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run

Audience Development Strategy

SEO Targeting Taught at Mequoda Bootcamp

Content marketers and online editors should not forget the importance of being found in search engines The Mequoda Bootcamp now incorporates three workshops, including the SEO Targeting workshop which helps you

Audience Development Strategy

Keyword Research, Analysis & Reporting Services

Target and track the keywords that are core to your online business The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all

Multiplatform Publishing Strategy

Tips to Help Innovation Flourish in Your Company

Getting the Room Temperature Right for Innovation The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director

Audience Development Strategy

Featured WordPress Plugin: Mequoda Email Source Report

Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns. For organizations that are looking for a streamlined approach to monitoring their email

Audience Development Strategy

Email System Management & Broadcasting

Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one

Audience Development Strategy

Email Whitelisting Addressed at Mequoda Bootcamp

The Mequoda Bootcamp is designed to teach publishers, managers and CEOs how to launch and run an online business through tested and proven strategies. As email has become a trusted, habitual

Multiplatform Publishing Strategy

A Famous Actor Delivers a Line You Need to Read

When Moving Forward Means Letting Go The great 73-year-old actor Frank Langella – he was nominated for an Oscar for playing Nixon in the film Frost/Nixon– was interviewed on National Public

Audience Development Strategy

Google Keyword Tool Workshop at Mequoda Bootcamp

Discover what your audience is searching for with the Google Keyword Tool If you aren’t already utilizing the power of the Google Keyword Tool, you are likely missing out on a

Audience Development Strategy

Annual SEO Keyword Benchmark Study

By now, the savviest online publishers understand the need for a thorough keyword universe. Although it is time consuming to create such a document, the rewards are great, as it

Subscription Website Publishing

Featured WordPress Plug-in: WordPress SEO

From HeadSpace2 to WP SEO, plug-ins effectively handle optimization The WordPress SEO Plug-in is new the to Mequoda arsenal. HeadSpace2 was the original plug-in we used for SEO purposes, but are

Multiplatform Publishing Strategy

SIPA Member Profile: Huey Excels at Creating Response

Craig Huey, president, Creative Direct Marketing Group, Torrance, Calif. SIPA: What was your first job out of college and how did you get into this business? CRAIG: In college and when I

Subscription Website Publishing

Mequoda Text Include Manager

Since automation has become a key component of Mequoda Systems, our developers have created a special WordPress Plug-in that helps in automating the inclusion of inline text ads. We call

Week In Review

Week in Review: October 3rd, 2011 – October 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing

Things to Consider Before Building a Membership Website

Literary perfectionist Gustav Flaubert once said "our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest

Multiplatform Publishing Strategy

Quotes from Jobs Really Hit Home – and Business

Jobs Leaves Behind Machines – and Quotes – to Live By In grazing the Internet to try to measure the un-measureable, global impact of Steve Jobs on our society, I came

Subscription Website Publishing

Effective Website Design Tips for a Senior Audience

Phrasing, lettering and style best practices for attracting seniors to your website “I hope I die before I get old.” –The Who, My Generation One of the most famously quoted lines in

Multiplatform Publishing Strategy

Mobile Lessons and Advice for Publishers

Asking the Right Questions and Getting Key Answers “Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference

Digital Magazine Publishing

5 Important Details About the New Apple Newsstand

Online publishers are hoping that Newsstand will help the digital publishing environment evolve even more Apple’s new operating system iOS 5 is going to be released later this month. With iOS 5

Audience Development Strategy

An Inspirational Press Release Template From Amazon

I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a

Multiplatform Publishing Strategy

Helping Sales and Marketing Bridge Their Gaps

Getting Sales and Marketing Teams on Same Page There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,

Multiplatform Publishing Strategy

5 Stats to Consider About Online Activity

New data shares significant information for online publishers and content marketers Staying current with trends helps online professionals make careful moves in their online strategy. Walker Sands Communications, a full-service marketing and

Audience Development Strategy

Blogging Advice: 4 Ways To Make a Business Blog More Friendly

“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a

Audience Development Strategy

Review The Basics of Successful SEO

5 SEO lessons from this month’s live SEO Basics webinar Attending a single webinar on SEO basics is never enough. There is always so much content related to SEO. Our live 90-minute

Multiplatform Publishing Strategy

SIPA Member Profile: Lerose Renews Our Faith in Good Writing

Robert Lerose, Lerose Copywriting, Uniondale, N.Y. SIPA: What was your first job out of college and how did you get into this business? ROBERT: I went to work for a small newsletter

Multiplatform Publishing Strategy

Do You Know Why Web Users Don’t Click on Advertisements?

New data uncovers the main reasons why people avoid clicking on ads The web is filled with an array of online advertising. Although some online advertisers will tell you that they aren’t

Audience Development Strategy

The Value of Hyper Linking Keyword Phrases for Mequoda System Publishers

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best

Week In Review

Week in Review: September 26th, 2011 – September 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Google Announces a Big Change to Google Analytics

Google Analytics Real-Time and Google Analytics Premium are new options for online publishers Are you using Google Analytics as your primary tool for tracking data associated with the health of your

CDs and Transcripts

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

Subscription Website Publishing

Updated Free Report Discusses How to Increase Conversion Rate

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines Download a free copy of Rapid Conversion Landing Page Optimization

SIPAlert Daily

Matching the Right Words to the Right Medium

Different Phrases for Different Places From yesterday morning’s Marketplace on National Public Radio: [Host] Jeremy Hobson: I don't have OnStar in my car, but I do have a cell phone in my pocket,

SEO Basics

[question]Why is it necessary to limit the number of folders or slashes in a URL?[/question] [answer] Google sees slashes in your URL as a folder, and the more subfolders in your

SIPAlert Daily

About the Author

Amanda MacArthur

Research Director & Managing Editor

Co-authored handbooks:

Contact Amanda:

Articles by Amanda MacArthur

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