[question]
We host promotions that run all month, every month, others for a couple of weeks, and some for a few days. The month long discounts are usually linked only to a specific product, so they do not affect any other promotions. However, the one or two week promotions can be store wide discount which then
[question]
How can I convince my customers to take webinars and audio conferences as seriously as my live events?
[/question]
[answer]
Travel budgets have been cut significantly, buy employers still need to provide education and training. Webinars and audio conferences are a great way to provide training to their entire staff for one low price, without the added travel
[question]
Is it better to use short keyword-packed titles for your free reports, or longer more descriptive titles?
[/question]
[answer]
Long report titles are good because they aid in organic search.
Our best practice is to write report titles where a colon separates the keyword phrase from a description, or a definition, or a desired result that contains the same
[question]
I am coming from a traditional print business. We’ve published a monthly newsletter for over 20 years and occasionally pull together books and miscellaneous items. How do I inspire my print staff to adapt to the digital world and start coming up with more innovative ideas to create with our brand and expertise?
[/question] (more…) “How
[question]
What are the elements I should test once I start using Google Website Optimizer?
[/question] (more…) “Which landing page elements should I test?”
[question]
We’re just getting started using social media and are deciding whether or not to use Twitter, rather than Facebook. Would you consider Twitter the “best” social network for publishers?
[/question] (more…) “Is Twitter the “best” social network for publishers?”
[question]
Let say you are a new, strictly online publication, readership is at 5,000 unique per issue and going up with a bullet.
How do you initiate with advertisers, direct contact or through a 3rd party? Also how do you get a pulse on market price?
[/question] (more…) “How do you determine your value for advertisers?”
Can you give us any advice on the website strategy for an online advertising agency?
The website we are constructing is intended to convert leads for our digital marketing services. Have you reviewed an ad agency site?
We are planning on having two main calls-to-action:
(1) Free digital performance analysis of their business, which will send users to
[question]
I’m trying to figure out how you automate the rankings in the Google Visibility Report. It looks as though the Excel spreadsheet dynamically updates the information. However, I don’t understand the spreadsheet formulas and how to sync the spreadsheet to Advanced Web Ranking.
[/question] (more…) “Can I automate the Google Visibility Report?”
[question]
What’s the SEO best practice for labeling images?
[/question] (more…) “Best practice for labeling images?”
[question]
How important is it to have a product picture in your marketing emails? Has this been tested?
[/question] (more…) “How important are product photographs?”
[question]
Are there any known issues with having a large number of 301 redirects in an .htaccess file?
We’re redirecting our entire website — our .htaccess file contains well over 400 301 redirects — and we’re getting some errors. We set up the redirects according to the accepted convention, and our topic pages seem to work, but
[question]
How are website sponsorships funded? Does the sponsor pay on the number of clicks, the number of times a video is viewed, or simply the number of page views?
[/question] (more…) “How are website sponsorships funded?”
[question] As part of a sponsorship package, we want to share leads with another company. Each time a user wants to download a white paper, podcast, video podcast, etc., they need to submit their contact information. In your experience, will users do this willingly? How can we maximize downloads of these free products and collect
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
[question]
We’re just finishing off our press release. Some free press release sites don’t look terribly professional, but would it still benefit us (with regard to google at least) to get our press release as widely spread as possible?
[/question]
(more…) “Are all free PR sites equal?”
[question]
We are in the process of converting our blog from iProduction to WordPress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for each blog post. We are using the Headspace2 plug-in which provides fields for the meta title and meta description, but not meta keywords. Do “tags”
[question]
You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should look for and some I should avoid?
[/question]
(more…) “What makes a good online editor?”
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.
[/question]
(more…) “What are the job descriptions
[question]
You briefly mentioned using Myers Briggs to better understand your employees and/or co-workers. Can you talk a bit more about how you use this tool?
[/question]
(more…) “What’s the Myer’s Briggs Tool?”
[question]
I’ve heard people refer to their email opt-out rate as a “reader satisfaction” score. Can you explain this a bit?
[/question]
(more…) “What is your “reader satisfaction” score?”
[question]
Can you please explain how to calculate the 5 ratios every online publisher should know?
[/question]
(more…) “What are the 5 ratios every online publisher should know?”
[question]
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
[/question]
(more…) “What are the links to those 9 reporting tools?”
[question]
What are some ways I can increase the amount of product I sell from my email newsletters?
[/question]
(more…) “What are some ways I can increase the amount of product I sell from my email newsletters?”
[question]
Some publishers only put one story in any given issue of an email newsletter, while others publish multiple stories in any given issue. Can you talk about the differences and what might be some best practices to follow?
[/question]
(more…) “What are the best practices for different types of emails?”
[question]
What are some steps I can take to increase my email subscriber file?
[/question]
(more…) “What are some steps I can take to increase my email subscriber file?”
[question]
How does website architecture play into revenue generation?
[/question]
(more…) “How does website architecture play into revenue generation?”
[question]
What might be included in a typical sponsorship package?
[/question]
(more…) “What might be included in a typical sponsorship package?”
[question]
Why do you list the 9 ways to generate revenue in a pyramid?
[/question]
(more…) “Why do you list the 9 ways to generate revenue in a pyramid?”
[question]
Please explain more about the “free on free” offer that you recommend.
[/question]
(more…) “Please explain more about the “free on free” offer that you recommend.”
[question]
My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to convert visitors into email subscribers. What’s your argument?
[/question]
(more…) “Why is it important for ad-driven publishers to collect email subscribers?”
[question]
Why is it so important in your view to build a site that converts visitors into email subscribers? Shouldn’t a site also be sticky, etc. so that you can increase time spent on your site?
[/question]
(more…) “Why should it be my #1 priority to convert visitors into subscribers?”
[question]You suggest putting “quotes” around each term when looking up competitive data. Can you explain the reasoning behind this?
[/question] (more…) “You suggest putting “quotes” around each term when looking up competitive data. Can you explain the reasoning behind this?”
[question]The Mequoda approach to keyword research begins with editors brainstorming the primary keyword phrases they think people are searching for that their content could help answer. Those primary terms then get expanded to include secondary terms, which can result in a rather large total keyword universe. How do you measure the total number of keywords
[question]You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?[/question]
(more…) “What is a “Mequoda Website”?”
[question]When you reference a certain site being a “Mequoda website” are you referencing only the sites you’ve built over the past several years?[/question]
(more…) “What are some external examples of “Mequoda websites”?”
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
(more…) “Which business model (search, online publisher or online retailer) generates the most money?”
[question]Is it better SEO to use underlines between words in URLs, or dashes?[/question] (more…) “Is it better SEO to use underlines between words in URLs, or dashes?”
I received a call from a publisher who had recently gotten very aggressive about building an email database by offering website visitors a free email newsletter. It seems that the conversion rate for new sign-ups was running seven to eight percent and he’d built a list of more than 300,000 active email subscribers in less
