A review of the B2B Magazine and InfusionSoft webinar "Launch a Webinar Program End-to-End"  

Adapt to changing subscription models  

Defend Against Economic Downturn  

The "M" Word: Alternative Ways to Monetize - (How Podcasting Consultants are Making Money off of You)  

How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com  

The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the  

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of  

Key components of the Mequoda Internet Marketing System The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are  

Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

Clearly communicating your website's features to the user will help fulfill your goals. It is easy to get carried away when designing a website. With the constantly emerging technology, business models  

If you are sitting on top of a mountain of content, grab a shovel and follow this company's lead. Last week's article on multiplatform publishing featured Premier Clinic, Premier Guitar's multiplatform  

Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars. The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with  

How one magazine is successfully making the transition across the globe Unless they have been living in a cave or are an extreme anomaly, most print publishers in the US have  

Publishers merely posting their magazine content online are leaving readers to their competitors. Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an  

See how one magazine’s website is set to out-earn its print counterpart. Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as  

More attention to detail would help improve the reader experience and lift response. Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested  

Experts on Website Design and Website Usability Testing Can Disagree "Never redesign your website," says one of my esteemed mentors and colleagues. Disturbing words, especially because, as a website design expert and  

I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic  

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits Perhaps the thing I like most about the Mequoda Marketing System is its flexibility. This online  

In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something. But after 90 days, if a subscriber has not clicked back to  

I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar  

In our opinion, there are two primary keys to the $46 million dollar success of America's Test Kitchen. One is research. ATK uses research to find the best recipes and  

Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly  

The 2006 Mequoda Summit, our third, was the best yet. Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as  

By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of  

The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test  

Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated  

CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion. Mequoda  

n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the  

Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the  

Welcome to the new Mequoda Daily - a merger of the Mequoda Café Daily, Mequoda Research Update and Mequoda Media Advisor. In an effort to take our own advice, we've reset  

EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model Financial independence has many rewards beyond the  

Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media  

After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter  

As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as  

How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers  

The Mequoda System™ is an internet business model comprised of seven organizational habits The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create  

SI.com Internet Marketing System Review As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the  

BHG.com Internet Marketing System Review Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to  

Match.com Internet Marketing System Review To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item  

Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora's Early to Rise.  

Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.  

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page  

How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System.  

The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are  

Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.  

As webpages grow in complexity, page load time can take longer and longer and translate into a loss of readers, page views, advertising impressions, click-throughs and ultimately revenue. What can  

Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization  

While humans are humans, age is a major consideration in designing usable websites that will allow the targeted users to have an efficient and fulfilling user experience.  

Understand how to use the Motoricerca Keyword Density Analyzer to calculate true keyword density (KD) and how KD varies for two- and three-word keyword phrases that are your best opportunities