Cashing in on the Print-to-Digital Transition We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference  

The Power and (Occasional) Glory of Email Marketing Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put  

Know What You Want at the Outset During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our  

Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten  

Asking the Right Questions and Getting Key Answers “Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference  

8 sources for audience development Attracting interested visitors to your website is the first step in successful audience development. Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief  

We introduced our 49-steps for starting and running an online business this past week at Fool University Kim and I had the pleasure of spending a full day with the folks  

The expert training for making more money online in 2014 Mequoda Group, a recognized expert in creating, building and maintaining long, lasting and profitable audience and customer relationships, offers both live and  

Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix We don't always talk about this directly, but it's important to bring people to your website who  

Early bird pricing ends on Tuesday, July 12th so register now and save Register for Search Engine Optimization 2011 Seminar now SEO has become a fundamental skill in the digital landscape. If  

Not all keywords are created equally – learn techniques for keyword research and content production efficiency In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how  

Discover the five modules for a complete keyword research strategy In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases. If relevant to your  

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion  

Boost the rank of your articles with this Facebook SEO hack All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO  

SIPA 2011 Rises and Shines on Day 2 "I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day  

Catch up on the Mequoda Daily’s blog posts for this past week  

Taking Advantage of Real-Time News On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It  

Google Loses in Court; Expert Weighs in Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected  

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers How many blogs do you read per day? I often find myself reading only  

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit In the Mequoda Daily yesterday, I talked about a rare chance  

Tips From Speakers Coming to SIPA Munich In just over a month, SIPA Munich 2011 takes center stage. Set for April 6-8, the conference celebrates and delves into the international strands  

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible.  

SIPA Munich Spans Globe for Latest Ideas It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers  

New tips and case studies to be presented at the Mequoda Summit West 2011 In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber  

Discover which traffic source is worth the most Not all email subscribers are worth the same. Many of our Mequoda Gold Members know this and can track the value of a subscriber  

Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too! In addition to this here Mequoda blog, there are some hidden gems that  

Texting Becoming Bigger Part of Business Communications Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head  

The Secrets of Success Here are 10 strategies that SIPA members are having success with at this current time. 1. We are investing time and resources in improving and expanding our emedia  

Your Pass to Building Profitable Subscription Websites When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles  

These classic case studies are Mequoda best practice examples Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part  

Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,  

Anne Holland, Publisher, Anne Holland Ventures Inc. SIPA: What was your first job out of college and how did you get into this business? HOLLAND: Data entry operator for the World Aviation  

Catch up on the Mequoda Daily's blog posts for this past week...  

And how to benefit from them  

Gain access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites  

"Testing is a no-brainer", says Bob Brady of Business & Legal Resources  

[question] As part of a sponsorship package, we want to share leads with another company. Each time a user wants to download a white paper, podcast, video podcast, etc.,  

Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register... now!  

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting  

Your email newsletter should provide benefit-oriented content that engages the reader  

A case study on aligning your email newsletter strategy with the goals of your online publishing business  

How a more robust registration headline on this membership website brought conversion rates from drab to fab  

Do you have the online publishing resources to go “multiplatform” in all your markets? There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize  

Article landing pages are search engine superstars Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This  

How to control what your readers see when they first open your email newsletter The first screen of your email newsletter, which includes the preview pane, is another part of your  

Common Myths about Print on Demand Books. As part of your online publishing strategy, you have many options when it comes to how and where to publish you book.  

  All 55 Mequoda Pro training seminars currently available on-demand: Most recent additions: Content Marketing Strategy 8 Strategies for Building a Successful Online Business Today’s publishers are experts at publishing. They create incredible content. But  

How Computerworld drives traffic from their print product and supplies enough content to satisfy both users and sponsors  

A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by  

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