Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key I've been running marketing services departments and companies  

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at  

One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never  

Breakthroughs in digital magazine pricing and contrast pricing yield startling results A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions. We still like  

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review Advertising your business on social media, particularly one like LinkedIn, is a tricky  

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as  

Digital events are quickly becoming a highly profitable Internet Business Model The Mequoda Research Group has identified nine methods used by successful publishers for making money online: The 9 Online Content Business  

The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,  

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.  

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and  

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites  

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events  

How many 100-year-olds do you know who are adept at using the Internet? Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion,  

Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of  

What is a “lifetime” product? At Scientific American, it’s their brand-new all-access bundle of print magazine, digital and a massive 150,000-article archive, dating back to the magazine’s first issue in  

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you  

Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1  

http://mequoda.wistia.com/medias/hpbtqqdi8n?embedType=iframe&videoFoam=true&videoWidth=600 A Line-by-Line Look at a Business Plan Template Responsible for Generating Millions of Dollars Time:84 minutes, 00 seconds Download: Business Plan Development (.pdf) What you'll learn: Like everything else associated with the  

http://mequoda.wistia.com/medias/df49z3e5k4?embedType=iframe&videoFoam=true&videoWidth=600 Digital Publishing Secret #9: How to make millions with free downloads What you'll learn: Do you want your business to make millions online? Then start by giving content away. Enjoy a real-world  

iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and  

New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because  

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda  

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals  

I'm a big fan of planning. And I believe that your website is a reflection of your entire business and business model. A visitor to your website should quickly be able to  

Catch up on the Mequoda Daily’s blog posts for this past week  

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships. The simplest subscription website pricing strategy is Universal Access and  

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and  

You too can build a digital publishing empire with this Mequoda marketing method Did you ever hear the one about the small, special-interest publisher who made more than $2 million from  

When it comes to SEM, publishers are very, very special There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One  

1 Piece of Content + 90 Minutes = Millions in Revenue  

Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information. Fortunately, there is one resource, one unique  

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content Google Analytics should be every online publisher’s best friend … but most don’t have  

Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy It’s called copywriting for a reason! All of the best  

The Internet Marketing Intensive is characterized by the comprehension of its parts The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in  

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search  

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience The success of online businesses relies on the billion-dollar asset: online audiences. Ecommerce and online advertising generates  

You have a keyword universe…now what? Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,  

In 90-minutes, discover what’s important to publishers in an evolutionary market...  

Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience Digital publishers can use the popularity of social media in a profound way. With the right  

Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.  

Downloads: Business Plan Development (.pdf) Duration: Approximately 90 Minutes What this session is about: Like everything else associated with the digital publishing industry, the process for developing a business plan has changed drastically.  

Let's face it, if millennials were a brand, then the "Occupy" movement didn't do much for their image. It did however reinforce the enormity of the upcoming consumer generation and  

Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.  

Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I. How did you come to this industry? Circuitously. I was the international editor for Boston Metro. Then I decided on  

The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not  

Audience development is a main focus of this live event, with dozens of tips and case studies offered Audience development is rampant online, but which strategies are right for your brand?  

Simple tips for adding links on your YouTube channel Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send  

How are you driving engagement on your Facebook page? If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread  

Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions Email list building is a main thought for digital publishers. Email allows for  

In the times of crowded inboxes, you need to stand out or audiences will slip away Rewarding consumers for supporting your brand is a positive step in customer relations. And with the