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Tag: mary van doren

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share

Decoy Pricing: The Biggest Little Secret in the Publishing World

How would you like to increase your subscription revenues by almost 60%?

It can be done, and it’s not magic. All you need are a paid subscription website, a couple of other great products to sell and one secret: Decoy pricing.

More and more publishers are discovering this secret. And it’s not a new concept. You might know of it as the “contrast effect.”

Become an SEO Copywriting Master: Practice these Copywriting Exercises

Working with the fantastic Mary Van Doren, our lead copywriter, has turned me into a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in the background of my brain … bubbling around, vying for my attention, waiting to be assigned to just the right product. If a friend convinces me to check out the latest blockbuster movie, I find myself taking mental notes on how she persuaded me. I always appreciate a good political bumper sticker, even when it’s not supporting my favorite candidate.

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

A Childhood Ambition Achieved, a New Platform Added to my Career

Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.

No, it’s not a mid-life crisis, and I haven’t been stolen by aliens. It’s actually a return to my earliest love (sorry, Gail), and the realization of a lifelong dream.

Here’s how it all happened.

Nail SEO Copywriting and Prove Keywords Are Still Relevant

After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence with the keyword phrase SEO copywriting in it twice. Will I go to Google jail?

You tell me. By including a keyword phrase twice in one sentence, have I made that sentence unnatural? Of course not. And yet if I took the advice of some gurus out there, I’d rush back and change one of those phrases to search engine optimized copywriting or something even more awkward and unnatural.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Mequoda Weekly: July 15 – 19th, 2013

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Mequoda Weekly: June 24 – 28th, 2013

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Mequoda Weekly: June 17 – 21st, 2013

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Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …

Mequoda Weekly: May 27, 2013 – May 31, 2013

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Mequoda Weekly: May 20, 2013 – May 24, 2013

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Mequoda Weekly: May 13, 2013 – May 17, 2013

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Mequoda Weekly: May 6, 2013 – May 10, 2013

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Mequoda Weekly: April 29nd, 2013 – May 3, 2013

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Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

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Mequoda Weekly: April 15th, 2013 – April 19th, 2013

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Mequoda Weekly: April 8th, 2013 – April 12th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Is Business Failure an Option?

Publishing is at a crossroads. Are you ready?

No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make Internet publishing your main – or only – revenue source?

If you or anyone in your organization needs to catch up to online publishing … if you have new team members or want to promote staff to online publishing positions … if you have the slightest doubt about your organization’s readiness to tackle the digital world, the Mequoda Internet Marketing Intensive is mandatory.

Writing Breakthrough Sales Letters

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates