Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very
Try this three step process to boost your marketing file and website traffic
When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to
Fed up with search results? Now you can create your own engine
We at the Mequoda Group are very fond of our website archetypes.
They are website designs from which all similar
Stuck in 1995: Computerworld’s E-mail Newsletter Needs an Update
When you're writing about technology, it's good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG),
Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a
Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
Celebrity news continues to dominate the blogosphere while the nation's top newspaper slips in rank
The April results of the Mequoda Blog100 are posted, and celebrity news hub TMZ continues to
Clearly communicating your website's features to the user will help fulfill your goals.
It is easy to get carried away when designing a website. With the constantly emerging technology, business models
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor's online revenue is easier than you think and requires
Celebrity news sites are making gains on the Mequoda Blog 100 with content added several times an hour
The February results are in for the Mequoda Blog 100, our list of
Websurfers are not getting any more patient.
More people are installing broadband connections in their homes, and more than 80 percent of all active Internet users in the US now access
Publishers merely posting their magazine content online are leaving readers to their competitors.
Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an
TMZ’s constantly updated celebrity news draws more unique users by a wide margin.
Entertainment news hub TMZ dominated the Mequoda Blog 100 this month, generating more unique visitors during January than
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for 2006
See how one magazine’s website is set to out-earn its print counterpart.
Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as
The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.
In the sprawling and volatile blogosphere, mining
Job Objectives: (Purpose of Position) To lead and develop all publishing activity at Unity including print, multi-media and on line products and services. To develop a product and marketing strategy
Atkins, Jenny Craig, Weight Watchers, The Zone – diets are big business these days, a trend The South Beach Diet is looking to leverage online. But does their free email
User-Generated Content, Online Video and Social Networking Big Focus at the MPA's 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is
This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should
An effective Internet marketing system distributes valuable content without charge
If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to
Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable.
But lucky for us,
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
LendingTree: Making Matches…Making Money
Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.
But working through the creative-yet-extremely-scientific process
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
As webpages grow more complex and designers strive to provide impact and interactivity, loading a page can take longer and longer—even over high speed connections. Slow-loading pages will cause losses
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
