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Tag: digital magazine publishing

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

The Best Email Template for a Daily Email Looks Like a Club Sandwich

Want to increase the click-through rates on your email newsletters? I’ll give you a couple hints: the first is to start using snippets of your content, and linking back to the full-length content on your site. That’s a test we ran two years ago when we were running full content previously, and it’s a test I for one, was happy won, because it makes creating daily email templates much faster on a day to day basis.

Online Content Strategy Depends on Tracking, Social, Advertising

Online content strategy can be navigated only when you’re equipped with the right data analytics. Throwing an article up and calling it a day doesn’t do it anymore. Luckily, publishers have research firms like eMarketer to help find the way. Let’s take a look at a few of its recent posts.

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

Magazine Publishing Companies Making Moves

Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let’s take a look at a few stories from the inimitable Keith J. Kelly’s “Media Ink” column in the New York Post.

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Which Digital Newsstand Should You Use?

There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be using to maximize the potential of your publications?

Well, first of all, we think digital magazines not on the digital newsstand are the best. Web magazines. Web magazines use HTML5 and are responsive on any device.

What is a Digital Newsstand?

You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.

And what is a digital newsstand without free content? Some do a better job than others when it comes to sneak-peeking with freebies.

Digital Publishing Platforms: Launches, Acquisitions, Reorgs

Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

Digital Publishing Companies Making News, Moves

The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in adapting to trends, technology, and unexpected developments. A sense of aggressiveness and anticipation has defined the year so far, as publishers have been more proactive.

Mequoda Members know how important it is to stay abreast of digital publishing trends when planning out a multiplatform strategy. Toward that end, we scan the industry headlines every day to find the news that impacts digital publishing companies. Today’s roundup comes from one of our favorite and most dependable sources, Talking New Media.

De-Coding Digital Magazine Publishing Software Rates Without Getting Swindled

A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we’ve reviewed our favorite digital magazine software, but now let’s break out the dollars and cents because it’s certainly a factor.

There are a few different fees that

Digital Magazine Publishing Update: Adobe, Marriott, & Magzter

The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying what they’re selling.

Digital Magazine Apps: Talking New Media Top Headlines

Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current ones, and enhance subscription packages while driving new ad revenue. With advances in technology and monetization happening every day, the market for digital magazine apps is still evolving. We look at the latest news from Talking New Media to get a better feel for how it’s taking shape.

5 Tips for Publishing on Apple Newsstand

It’s no secret that Apple’s Newsstand is a frustrating experience for many users, which in turn means it’s frustrating for publishers as well. Conventional wisdom holds that because Apple allows buyers to get their magazines directly from the publisher, Newsstand simply isn’t a revenue generator that’s going to get Apple’s corporate attention.

How to Use Digital Magazine Publishing Software If You’ve Never Launched One Before

The truth is I don’t have enough space to tell you how to use digital magazine software for every service out there. There are more options than I can count on two hands, and 800 words when it comes to choosing digital magazine software, and they don’t all have the same features.

However, what I can do is walk you through one piece of software so it doesn’t seem so daunting.

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.

Pixbi Helps Digital Magazines Offer Shopping Experiences

The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to create a digital magazine that fits with that process.

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

PRSS, Digital Magazine Publishing Platform, Bought By Apple

Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and the company’s digital book publishing platform iBook Author. Neither of these solutions have panned out very well, so perhaps Apple expects to present a new experience with PRSS.

You Love Us, You Really Love Us!

Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new  best practice handbooks in exchange for the chance to win an iPad. Well, this morning we picked a winner!

Have you read our new handbooks yet? One reviewer sent

Creating the Perfect Magazine Website

Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently hoping this crazy fad would pass. We’ll call them “Reluctants.” Others jumped in, investing enormous amounts of time and money with little or no planning and mixed results at best. We’ll call this group the “Eager Beavers.” Of course there were publishers who did have a plan, executed it well, and achieved success, but they were more the exception.

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

Mequoda’s Top 10 Digital Magazine Publishing Posts

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.

Top Digital Magazines by Percentage of Total Circulation

Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time, with several surprises.

Plain old Reader’s Digest turns out to have an awesome tablet magazine and leads all magazines in digital circulation. Unheralded American Media Inc., with its humble gossip magazines, OK! and Star, and its fitness magazines competing in a huge niche, Shape and Men’s Fitness, had as many representatives in the Top 25 as media titan Condé Nast.

PHOTOgraphia Takes Digital Magazine Publishing to the Next Level

Romanian-based PHOTOgraphia is taking digital magazine publishing to the next level, not because they want to, but because they need to. Talking New Media’s D.B. Hebbard writes, “It turns out that there is no Romanian Newsstand inside the Apple App Store.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Top 10 Digital Magazine Publishing Posts of 2013

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

TIME Enters The Modern World of Digital Magazine Publishing

At last.

We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of all American news publications, 90 years young, and one of the few major players with a healthy OMI, was, until its Nov. 4 issue, publishing non-retina display enabled issues.

Outside Shows Vigor in Digital Magazine Publishing Efforts

As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal and US Weekly), the magazine was sold to its current owner in 1979.

Since 2010, it has also had the luxury in terms of audience exposure of a sister satellite television network, Outside Television. Presumably that has helped it survive the print magazine downturn; since 2010, just after the iPad’s debut and digital magazine publishing was born, Outside has lost a miniscule 0.2% of its circulation, and stands at 685,164 as of June 2013.

The World’s Most Interesting Paywall?

In one of the most interesting paywall experiments we’ve ever seen, there’s a new article on what The Sun is up to.

“The company is launching a new digital subscription package today that turns their online website into a Paywall, where you have to take out a membership to read their articles. What is very exciting, is how the Sun is taking a departure from the standard way news companies make money online and doing some fairly innovative things.”

Mequoda Weekly: June 17 – 21st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Black Belt Magazine: 9,600 Digital Subscriptions in 12 Months

Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest Media, there’s little doubt about what’s keeping Black Belt magazine in fighting trim, and there’s plenty of earned optimism about the digital future.

Black Belt sold 9,600 digital subscriptions since debuting its app in April 2012. That volume puts it in the top third of AIM’s 42 magazine products, all of which have digital editions. “We’re excited about the consistent growth month over month,” says Andrew Clurman, AIM President & COO.

Magazine News: Publishers are Focusing on More than Digital Magazine Software

Digital magazine publishing success considers tablet growth and mobile sites too

Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many publishers are starting to look at the bigger picture by considering the value of mobile websites, the tablet market, and even print content.

Website News: Subscription Business Model Tips for Modern Content Publishers

Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.

It involves words, images and sounds.

The digital subscription has become a model media companies cannot afford to ignore. If you create or publish content and don’t utilize the subscription business model, you may want to reconsider.

Magazine News: The Evolution of Magazine Publishing Software

What began with devices has now turned to software.

Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that afford more freedoms to their users.

Why Millennials Love the Men’s Health Digital Magazine

It’s always a good time when a woman gets to read a men’s magazine as part of her job.

I swear I was researching whether Men’s Health advertises their digital edition on their website when I got sidetracked by the “100 Hottest Women of All Time” feature – I just had to know what millennials know or care about anyone not currently starring in primetime TV or the latest action movie.

(Quite a lot, it turns out: silent star Clara Bow, 1950s glam Hollywood hottie Rita Hayworth and a dancer I never even heard of from the 1930s were all included, right along with all the usual supermodels and Hottie #1 Jennifer Aniston. Color me surprised!)

Mequoda Weekly: May 13, 2013 – May 17, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

How the iPad is Saving the Publishing Industry

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us who live and breathe magazines is that we get to live through it!

Mequoda Weekly: April 8th, 2013 – April 12th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Forbes Hits Digital Magazine Publishing Out of the Park

When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine publishing and apps.

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week