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Tag: Digital Publishing Strategy

Articles about digital publishing strategy

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

Programmatic Sales to Surpass Other Advertising at Bonnier in 5 Years

It’s no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising is the natural next step in the evolution of internet revenue models.

But when you hear a company like Bonnier say that programmatic sales will shoot past all other digital advertising revenue sooner rather than later, it definitely gets your attention!

We now direct your attention to PubExec.com, which has that news and more.

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

The State of Publishing on LinkedIn

Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers? Article shares to LinkedIn have surged 600% in the past year and a half, according to ShareThis, but that pales in comparison to Facebook, Digiday reports.
And, more to the point, LinkedIn’s platform has changed drastically in recent months.

But this isn’t the most paradigm-shifting news for publishers. Imagine a world in which Conde Nast is considered behind the times with its digital publishing strategy. Well, that’s where we find ourselves, according to Digiday. Let’s start there this week!

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Digital Publishing Strategy Evolving for Companies

Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help!

How to Turn a Print Strategy into a Digital Publishing Strategy and Survive the Future

A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few years ago, that was their answer. Back in 2011 when we conducted that study, only 22% of our respondents said they subscribe to digital magazines. About 50% said they subscribed to print.

In the same year, Jann Wenner, co-founder and publisher of Rolling Stone notoriously declared that digital magazines were the future, but not for a while.

The Many Platforms of Multiplatform Publishers

Even the smallest of magazine publishers publish on two platforms: their magazine and their website.

Mequoda publishers typically publish five to six different platforms, and within those platforms, many more sub-platforms.

Based on the fact that every platform has completely different user experiences, we came up with our idea of what this looks like, and we call it the niche media user experience dashboard — that is, what users get out of the many different platforms.

Data Influences HarperCollins Digital Publishing Strategy

Chantal Restivo-Alessi is the Chief Digital Officer at HarperCollins. In an interview with FastCompany, she talks about the way data influences their digital publishing strategy and how data is double edged sword,

Mequoda’s 2013 Tablet Study Predicts Internet Users Will Prefer Digital Magazines to Print by 2020

23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print — by 2020, 65% of all U.S. Adult Internet users will feel the same way

Digital Magazines Dominate by 2020

Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it’ll happen within the next seven years.

And that judgement isn’t even based on speculation.

We just completed our first annual 2013 Mequoda Tablet Study, which revealed that in 2013, 55% of internet users own or have access to a tablet.

My Top 12 Articles of 2012

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012.

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

Conducting a Digital Publishing Audit

Discover your best digital publishing assets

As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.

Beyond providing content on different e-reading devices, making digital products your audience will desire, and discovering your audience’s actual opinion of your digital publishing efforts, you will need to conduct digital publishing audits.

Tales of a Digital Publishing Packrat

From AOL dial-up to always-on-the-grid broadband in 19 years.

I started to do it a dozen times: cancel my AOL account and give up my treasured AOL screen name. Today I finally did it: I canceled my AOL account. The customer service representative noted that I had been a customer for 19 years. AOL was my professional and personal email identity for a number of years.

Study Shares How Tablets, Smartphones are Used

Digital magazine publishing receives data on how mobile devices are used

What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to tablets and smartphones, digital publishers seek answers to how these devices will fit into their digital publishing strategy.

A study from ABI Research – Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives – gauges responses from over 1,000 mobile device users.

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: July 2nd, 2012 – July 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Are You Beginning the Journey Into Digital Magazine Publishing?

The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining hope for content creation, sales, and distribution.

By now we realize it can be difficult to wrap your head around digital magazine publishing. There are a variety of steps that need to be addressed in order to prepare a proper digital publishing strategy.

Week in Review: June 25th, 2012 – June 29th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Publishing Bootcamp News – Early Bird Pricing Expires Tomorrow

A lot can be said for in-person events. You not only get the direct insight from the event leader, you get to hear questions asked by other individuals in attendance. Asking your own questions of the group, and meeting people within your industry provide an invaluable experience.

While sifting through some testimonials from our Mequoda Summit East 2012, I noticed that sentiment being stated quite often. In wanting to see what attendees enjoy the most about live events (ours in particular), I’ve come to recognize a few things:

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

3 New Advancements in Digital Publishing

Digital magazine publishing help comes from new devices and more publications

We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings a new life to the environment around us, and almost provides a sense of security as we realize others are committing to making digital work for their audiences.

Week in Review: June 11th, 2012 – June 15th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Understanding All Aspects of Digital Publishing

From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.

The time to register is here, as seats quickly fill up and we get closer to the end of early bird prices.

For the digital publishing professional seeking insight on the changing times, the following sessions at the Digital Publishing Bootcamp will provide you with the latest strategies for maximizing success in the digital realm.

Week in Review: June 4th, 2012 – June 8th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: May 28th, 2012 – June 1st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

What’s Next for Digital Publishers?

The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.

For instance, we knew the mobile Internet and mobile devices were going to have an impact on publishers. We just didn’t realize how impactful it would be originally. We are now finding and outlining the new digital revenue streams that exist due to new technologies. We’ve already seen apps, ebooks, and digital magazine publishing that utilizes clickable ecommerce. We’ve seen the importance of organic audience development through popular social networks, search engines and reputable link building. So what’s next for digital publishers?

The Holistic Approach to Digital Publishing

The Digital Publishing Bootcamp is characterized by the comprehension of all its parts

There isn’t only one piece to digital publishing that has to be understood. From how your going to create the best content, to how your going to distribute it to mobile devices, there is an entire digital strategy that needs to be addressed.

The Digital Publishing Bootcamp is one such program that focuses on the holistic aspect of digital publishing. It is designed to take all things digital, and put them in context of where they fit into your overall digital publishing strategy. It isn’t a tactics course; it’s a strategy program.

Online Editors Taught at Digital Publishing Bootcamp

The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.

CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are responsible for creating and deploying your digital publishing strategy. Online editors are an integral part of this mix because they are in charge of the content and responsible for using it to build an audience.

Opportunities for Digital Publishing Success

There is often news to share relating to the digital publishing environment

From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by 2016, the opportunities for digital publishing success exist.

Week in Review: March 26th, 2012 – March 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tomorrow: Discover the Strategies for Digital Publishing Success

Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is predicting that 112.5 million tablets will be in the hands of US consumers by 2016.

Tablet Ownership Grows in a Popular Market

If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college students.

Tablets, the most valuable tool for digital publishers, are believed to replace textbooks within the next five years, according to those students surveyed.

Week in Review: March 5th, 2012 – March 9th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: February 20th, 2012 – February 24th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Seven Pillars of Digital Publishing Success

Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.

Week in Review: February 13th, 2012 – February 17th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Three Ways to Fail in 2012: Digital Publishers Beware

Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn’t be doing the following three things in 2012.

Most publishers I know, including me, suffer from a mental illness called BSOS or Bright Shiny Object Syndrome. Someone who suffers from this malady exhibits behavior that resembles a child on Christmas morning with too many presents. They move from one shiny gift to the next, never fully exploring or realizing the potential of the trail of unopened gifts left in their wake.

Vida y Salud – One Million Unique Users in Under 10 Months

A story of health, wellness and success

Clay Hall Shares Digital Media Strategy for 2010

Thoughts and strategies on the future of online publishing