Earlier this week, we relayed news of tech network Purch's Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch's success is a
This week's roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company's melding of events and e-commerce. We'll also get a
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes
In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand
Creating strong content is fundamental to success for online publishing companies, but the work doesn't stop there. Mequoda Members know that email prowess and tech savvy can go a long
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Are you missing any of these cha-ching worthy event website elements?
Publishers aren't strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
“For $10,000 per issue I can create a magazine that the big boys can't produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete
There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst
Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication.
Digital publishers have been focusing more attention on e-commerce as numerous revenue stream opportunities exist. This includes partnerships and sponsorships when applicable.
Franck Zayan, the president of e-commerce at Conde Nast, recently discussed plans for a large line of e-commerce products coming from the major publishing brand.
Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different
Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets
Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.
Digital publishers sending content through apps may be greatly impacted by the use of push notifications.
According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
Ad Week's Emma Bazilian writes, "In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash
Do you have a holiday that only your niche nerds would buy into? Mental Floss does.
In fact, March 14th is one of their best sales days! Mental Floss is magazine
If you were a publication that was resurrected from the dead and had signed 36 advertisers for your April issue you'd feel pretty good. Break out the applause, because Domino
Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black
Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for
Harper's Bazaar online has received a makeover. minOnline is reporting that the Harper's Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, "Much of HarpersBazaar.com is
The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, "The Financial Times is to
The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, "People familiar with Apple’s plans tell AllThingsD that the
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
The Guardian has a full report on how the luxury titles at Conde' Nast have been performing. Josh Halliday reports,"Thumping in at 430 pages, the September issue of Vogue is
The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called "The Savvy Girl's Guide to
In one of the most interesting paywall experiments we've ever seen, there's a new article on what The Sun is up to.
"The company is launching a new digital subscription package
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, "Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.
It involves words, images and sounds.
The digital subscription has become a model media companies cannot afford to ignore.
What began with devices has now turned to software.
Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that
