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Tag: email campaigns

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective

Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.

Some email trends for 2012 are fairly clear, and are dictated by direct changes in technology, while others stem from a focused emailing strategy. Below I have listed for email trends that may deserve more of your attention this year.

Week in Review: March 5th, 2012 – March 9th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Writing for Email: Three Tips

Following platform expectations to appease audiences

George Orwell once wrote, “Good writing is like a windowpane.”

Interpret that statement as you will, but for me, it speaks of the protection that words can create.

How Effective Are Your Email Campaigns

Email campaigns are conducted for a variety of reasons.

Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling them products or services that align with their interests.

Week in Review: February 27th, 2012 – March 2nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Four Tips for Creating a Lifecycle Reward Email

In the times of crowded inboxes, you need to stand out or audiences will slip away

Rewarding consumers for supporting your brand is a positive step in customer relations.

And with the constant bombardment of email messages, offering rewards to previous customers may help develop a deeper relationship.

Let the Pros Take Care of Your Email Campaigns

With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.

Beyond the initial need to whitelist, there are bound to be issues that arise and need to be taken care of. First off, the management of hard bounces cannot be taken lightly. Too many instances of hard bounces or complaints may result in significant penalties that effect deliverability and your email reputation.

Discover Who’s Buying from You with this WordPress Plug-in

A customized WordPress plug-in helps facilitate email reward programs

How are you tracking the transactions that take place through your website?

You obviously need to be doing so to make a segmented list of buyers and non-buyers, which is the start to offering lifecycle email campaigns.

Using Customer Segmentation for Improving Email Campaigns

Lifecycle email marketing begins with clear segmentation

After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email campaigns are part of your email marketing future, you need to realize that segmentation is key.

If you aren’t currently segmenting your email file, you clearly don’t know who buys your products, when they buy them, and the type of products they buy. All of which are necessary in presenting your customers will a follow-up reward email.

Creating Copy for Email Lifecycle Marketing

As email campaigns evolve, email marketers need to evolve as well

How you run email campaigns dictate your organizations success.

Everyday I notice emails that come to my inbox. Most of them have subject lines that do not elicit any amount of excitement. I never open these messages.

Email Newsletter Analysis for Advanced Campaigns

Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?

Email marketing can be very successful if you have a product or service that people want to buy.

Email marketing can also be very stressful if you aren’t seeing the results you believe are within reach.

UK Publishers Study has Lessons for Both Sides of Pond

Lessons Learned From UK Publishers Study

The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He focused on the importance of acquiring new data and managing your existing data, and cited the example of Centaur Media, “who segmented the information they gathered at sign-up and delivered dynamically personalised emails to improve their results for their National Home Improvement Show. Emphasising that data is king, and when used creatively, it can have a massive impact on response – Centaur saw a 43% open rate and an impressive 34% clicked-through.”

Week in Review: January 23rd, 2012 – January 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Record Emails Sent by Retailers

2011 saw record numbers for email marketing campaigns

Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online channels like social media would take over, as the growth in social media has spiked in the last few years.

But the fact of the matter is that email and social media have different purposes. Social media connects friends, family, and brands. Social media users can share their favorite content and learn about new things from friends.

What You Need for Successful Email Campaigns

Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.

On the other hand, there are technicalities that must be faced before, during and after email campaigns are initiated. For instance, the process of email whitelisting needs to happen prior to ever sending any emails. And of course, a well-designed email template has to be created that successfully presents content and promotional products.

Week in Review: January 16th, 2012 – January 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

9 Elements of a Customer Experience Management System

Components that help online publishers maximize customer relationships

Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes.

A customer’s experience with a company is detailed by all the individual interactions; from the actual content and products a company creates to the external communications with employees.

5 Tips for Using Video in Email

In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity

Have you been looking for innovative ways to generate more website traffic?

By now, the use of video to present content is no secret, and it’s used with good reason.

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Three Reasons Why Email is More Valuable Than You Think

The rise in mobile is increasing email usage

Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.

Not to say there was ever a doubt, but with the growth of social media, added attention to paid media and attempts to constantly optimize all website content, some online publishers may overlook their email programs while prioritizing time.

Customized Email Audits Available

After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on it with ease.

However, consistency may lead to complacence, and if you want your email campaigns to always be as effective as possible, you have to take a critical look at them from time to time.

Effective Blogging and More Uses for the ‘Cloud’

On Blogging, Telemarketing and Timing of Emails

Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.

1. Blog Away. “[B-to-B] blogs are the closest thing to a no-brainer I can think of,” said Paul Gillin, author of Social Marketing to the Business Customer (John Wiley & Sons, January 2011) in his presentation Social Media: It’s Not Just for Consumer Marketers Anymore in Chicago on Wednesday. He added: “Blogs kill on search engines.” The talk was reported on by Sean Callahan on the website BtoB, the Magazine for Marketing Strategists.

Email Newsletter Design and System Management

The email newsletter has continually evolved, just as email service providers and rules for emailing have

In the beginning, there was not a CAN SPAM Act created by the Federal Government to establish standards for commercial email.

Nowadays, as Internet users have evolved along with the web, there is a need to utilize email newsletter designs that not only comply with federal legislation, but also are attractive to the consumers.

Mequoda Email Source Report

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.

Smart online publishers use this data to plan their future email calendar, focusing on products and topics that generate the most website traffic and audience interaction while generating revenue.

For Mequoda Gold Members, we’ve developed a WordPress plug-in that collects this information for them.

Week in Review: October 31st, 2011 – November 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Matching Sponsors to Topics for Revenue Generation

Does your online business utilize sponsor-driven revenue? Are these relationships presented in your email campaigns?

If you aren’t currently generating revenue from sponsors, consider the possibilities.

Return Path’s Email Deliverability Monitoring

Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business

In an environment with a great deal of email competition, you have to create a repoire with your email recipients.

This is done by providing the highest quality emails as you possibly can. In order to track and monitor your email campaigns, there are a few tools, which can show you the health of your email activities.

Define Key Assumptions for Your Email Campaign Activities

Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work

Revenue is one main assumption you will have to make. This of course depends on the services you offer and the audience you expect to have.

The size of your audience will be based on the amount of visibility you can get online and the amount of converted email subscribers you are able to obtain. With the keyword phrases you are focusing on, do you have an idea of the email subscribers you can acquire? What kind of revenue do you expect to be able to generate from your email campaigns?

Featured WordPress Plugin: Mequoda Email Source Report

Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.

For organizations that are looking for a streamlined approach to monitoring their email campaign metrics, the Mequoda Development Team created the Mequoda Email Source Report plug-in.

Email Copywriting Guidelines to Live By

3 email copywriting guidelines for more successful email campaigns

We’ve given plenty of email copywriting tips over the years.

We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

93+ Best Practices at Mequoda Summit East 2011

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

The Reason for Daily, Permission-Based Email

Data shows that email is alive and kicking

Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.

The beginning of the article discusses how people have been declaring the end of email’s relevance for years. Yet, recent data from ExactTarget shares statistics on email that bring its relevance to the forefront.

How to Make Twitter Lists Part of Your Social Media Strategy

6 tips why Twitter Lists are valuable to social network users

Creating lists on Twitter helps users become more focused with their activities on the social network.

Have you started using Twitter Lists yet? A lot of online editors using Twitter have responded to that question with a semi-confused “no”.

Building Online Partnerships

question

What are the six types of online partnerships?

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The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:

1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.

If

Insight on Developing IT Partnerships

Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements

In yesterday’s Mequoda Daily, we discussed six online tools that can be used as technology partners.

These tools are all different but work together to help build on the overall success of a website.

How to Write a Better Email Call-to-Action

Four tips for getting more people to read your email and buy your product

Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip to the end after reading through.

This method doesn’t work in email because people don’t like to scroll. They want to know right away, what you’re offering so that they can determine if they want to read the rest of your copy.

Building Online Partnerships

Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk.

How 3 Publishers Are Using Valentines Day to Increase Website Traffic

How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic

Valentines Day has a love/hate relationship with people. Some people love Valentines Day—a day of gifts, cards and smooching. What isn’t there to like, right? Well you have the opposite side of the crowd (and I’ve been there) who hate it. Loathe it, even. “Commercialism at it’s finest,” they’ll scream!

However you feel about Valentines day, there’s one thing that’s true. It’s a great excuse to come up with an email blast that’s targeted and relevant. In most cases, it won’t be sent on Valentines day. Rather, it’s sent beforehand.

Email and Social Media Belong Together

The combination of the two will likely improve email campaigns

What makes for a successful email campaign?

Is it the email template you use? The information you provide? What about the combination of editorial and marketing content?

All of these email campaign attributes are valuable, but one not listed may be the most beneficial.

Valuable Information on Email Copywriting

The goal of every email campaign is to get your email delivered, opened, read and converted.

Email Copywriting Tip #1 – Delivery – The first step is getting the email delivered. A best practice is to ask them to whitelist you. Of course, you don’t use the word “whitelist” in consumer emails, but do ask them to add your email address (and provide them with it) to their address book so that they don’t miss a single email. Too often this step is skipped, for whatever rationale, but it will improve your email delivery rate.

Email Copywriting Tip #2 – Open – The second hurdle is getting your email opened. Clearly identify the sender. For example, all of our emails regarding new or featured products list the sender as ‘Mequoda Spotlight.’ Follow that with a short but interesting email subject line. Try adding a sense urgency or possibly a question.

Create Impressive Email Newsletters

Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips

Download a free digital copy of our 10 Email Design Best Practices white paper

Email is still an important component to the success of online publishers, content marketers and Internet-based business.

In fact, it may be more so now that mobile devices have been increasing greatly in popularity. Now mobile users can access their email comfortably wherever they go.

An Email Strategy for Content Marketing

Components of effective content marketing

Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is creating good content. What is the next step?

Consistency is a must when it comes to content marketing. Create an email calendar that will plan out the content of the emails you send. This will help you optimize revenue, profits and reader satisfaction. For most online publishers, we recommend daily.

Think of an email newsletter like a daily newspaper. It can be part of someone’s daily routine. They will look forward to fresh content to keep them informed on their industry, or to serve as a piece of daily inspiration. Consistency will lead the recipients to expect the newsletter. It creates loyalty between them and your brand.

A Key Component to Editorial Management

This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers

(Nationwide)—Successful online publishers include different types of emails into their editorial strategy. For instance, an editorial calendar created by a successful online publisher may dictate that an editorial email is sent five days each week, a promotional email sent twice per week and a week in review sent each week.

The days and times of these email campaigns should stay consistent from one week to the next. This way, audience members who rely on the content will be able to rest comfortably knowing that it is released at the same time each week.

Email Copywriting Basics for More Successful Email Campaigns

Begin boosting your email marketing results today

Free Report: Email Copywriting Basics

Tips that will help editors and publishers create better email subject lines so their emails get read

Pottery Making Gets Creative Online with Blogging

Jennifer Harnetty is the managing editor of CeramicArtsDaily.org, an online community serving active potters and ceramic artists worldwide

Profit by Making Nutrition Science Edible

Blogging tips from Judy Doherty of FoodAndHealth.com

2 New Expert Panelists Added To Solving Email Delivery Problems Webinar

Last chance to sign up for our Solving Email Delivery Rate Problems webinar