Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Following platform expectations to appease audiences
George Orwell once wrote, “Good writing is like a windowpane.”
Interpret that statement as you will, but for me, it speaks of the protection that words
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
In the times of crowded inboxes, you need to stand out or audiences will slip away
Rewarding consumers for supporting your brand is a positive step in customer relations.
And with the
With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a
Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email
As email campaigns evolve, email marketers need to evolve as well
How you run email campaigns dictate your organizations success.
Everyday I notice emails that come to my inbox. Most of them
Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?
Email marketing can be very successful if you have a product
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He
2011 saw record numbers for email marketing campaigns
Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate
The rise in mobile is increasing email usage
Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.
Not to say there
After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1.
The email newsletter has continually evolved, just as email service providers and rules for emailing have
In the beginning, there was not a CAN SPAM Act created by the Federal Government
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Does your online business utilize sponsor-driven revenue? Are these relationships presented in your email campaigns?
If you aren’t currently generating revenue from sponsors, consider the possibilities.
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an
Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work
Revenue is one main assumption you will have to
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
3 email copywriting guidelines for more successful email campaigns
We’ve given plenty of email copywriting tips over the years.
We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting
Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011
The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint,
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
Data shows that email is alive and kicking
Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.
The beginning of the article discusses how people have been
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
[question]
What are the six types of online partnerships?
[/question]
[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used
Four tips for getting more people to read your email and buy your product
Back in the day, you'd get an elaborate direct mail piece that may have lasted three to
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination
The goal of every email campaign is to get your email delivered, opened, read and converted.
Email Copywriting Tip #1 - Delivery - The first step is getting the email delivered.
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is
Components of effective content marketing
Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is
This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers
(Nationwide)---Successful online publishers include different types of emails into their editorial strategy. For instance,
