How will Google alter their algorithm to combat fake news in the future, and how will it affect the rest of us?
I'm going to assume that you're not one of
How to listen to the data from your audience development efforts and move forward
The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity
How to make the most of your magazine portal every day with the tools you have in front of you
Every magazine publisher should have a free portal. It's the backbone
Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut
If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road.
A friend of mine works at MIT developing interactive online courses, and one
Publishers experiment with interactive content
A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment
Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald
As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results
Page speed is at the top of everyone's minds
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole
Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic.
An
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if
If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility
Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers –
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct
Audience development is one of those terms that many people instinctively understand, but usually underestimate
Although media professionals have worked in audience development for years, most have not bothered to define all the things
Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is
When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet
If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
Every publisher should develop an audience development program specifically for social that stretches throughout the year
Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers
To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how
We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our
Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital
By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.
Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you're a Facebook publisher, you know as well as anyone
Another day, another round of ad blocking news. But this time, we bear some good tidings. '
Turns out digital magazines aren't the only ones suffering casualties when it comes to
Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
Parsing publishing data has become de rigueur, but doing it well is still an elusive art.
The payoff is worth it, however, when it comes to audience development, analytics, and more
Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy.
MediaPost has recent coverage on NewsBeat, Flipboard,
Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time
Publishers have been making organizational changes to deal with the realities of the modern
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the
The social algorithm ecosystem is becoming just as important to watch and analyze as search algorithms
Have you ever had someone in your life who asks you to do something, but
Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption
Beyond the latest trend of kids walking into telephone poles
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and
Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.
You should try it, too.
It provides great value, requires minimal albeit dedicated investment of
