The latest digital magazine publishing coverage includes a new tool, a new publication, and new takes on an old model
The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying what they’re selling.
Today’s sampling comes from Talking New Media, the Washington Business Journal, and PBS MediaShift.
Adobe to Release “Publish” This Summer
Just one month after beaming proudly upon partner Fast Company‘s release of the app its technology powers, Adobe has announced that same technology will be available to all publishers as soon as this summer, Talking New Media reports.
Adobe Publish aims to make mobile-first a reality for magazines, while strengthening those magazines’ brands with a flexible, immersive, and reader-friendly experience.
“In May, it will be five years since Adobe and Conde Nast brought Wired to the iPad. The goal then was to produce a beautiful interactive digital publication to a new and magical device. We were successful with our partners in achieving that goal. From there, we built a product, Adobe Digital Publishing Suite, that has since enabled the launch of thousands upon thousands of apps and has delivered hundreds of millions of publications (.folios) to tablets and phones to people around the world,” Adobe Head of Publishing Nick Bogaty wrote on the company’s site.
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“The mobile market is unquestionably better because graphic design and marketing talent have participated directly in these mobile experiences through our software. … The process of working with Fast Company to launch a new app on the App Store helped us hone our understanding of what a modern mobile experience should be and how we could build tools and capabilities to deliver that experience.”
Marriott Launches Traveler Digital Magazine
Businesses making inroads with digital magazine publishing is now the norm. It goes beyond content marketing, although of course that’s a big part of the trend. Today, companies are releasing quality niche publications that can compete with the big players.
Marriott is already a big player in the travel business, and they’re planning to become one in multiplatform publishing, as well, the Washington Business Journal reports. With the debut of city-specific digital title Traveler, Marriott’s recently established studio is off and running.
New Orleans is the first city to get the Traveler treatment, with Chicago and Orlando up next. The magazine is hiring locals and freelancers to produce content, which will live at Marriott’s website and in the company’s emails for now with syndication a possibility in the future. The magazine will feature house ads before branching out to complementary advertisers – but not other hotels, WBJ reports.
Magzter & Readly Say All-You-Can-Read Will Flourish
The newsstand market is up for grabs. With Apple faltering and Google Play not yet dominating, companies are scrambling to offer the world of digital magazine publishing a viable alternative. Next Issue, Amazon, and Zinio are making headway, but Magzter and Readly are betting that the all-you-can-read model is the path to victory.
As PBS MediaShift reports, there are many skeptics across the industry, but the two young companies aren’t sweating it. Their three keys are a replica-centric philosophy, an emphasis on niche publishers, and a focus on international markets.
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