If you struggle with determining paywall pricing and strategy, you're not alone.
In recent years, publishers have been testing paywalls, and for good reason. Hearst, for example, tested a paywall that changed
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels.
Today we're looking at some offerings for digital publishers that are coming from
FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Times, Adobe, others making online magazine content news
Online magazine content doesn't end with an article being posted online. Rather, that's where it begins.
There are innumerable ways of repurposing content, and
The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance