Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: financial times

Increase Paywall Revenue Today

I was speaking with a colleague the other day who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to see how lessons learned from the newspaper industry move into the magazine industry over time. Daily newspapers are both financially larger

Subscription Publishing Takes New Routes As Industry Shifts Happen

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.

Subscription Websites Training Younger Customers Through Paid Content

The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we’re looking at subscription publishers that are targeting younger demographics, and the kinds of responses they are receiving.

Audience Development With Social Media Experiencing Shift of Platform Focus

Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.

Fun with Paywall Pricing Strategy: When to Ask Them to Pay

If you struggle with determining paywall pricing and strategy, you’re not alone.
Recently, Hearst has been working on a more flexible paywall pricing and strategy, and the industry is abuzz. Max Willens at Digiday describes it as “a paywall whose permeability changes depending on who’s visiting and what they’re reading.”
“The new paywall replaces a system where editors

Subscription Website and Content Changes Come With Results, Initiatives

Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

One of the biggest moving targets in Mequoda best practices is the metered paywall.

The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special interest publisher comparing your own paywall model to the New York Times or the Financial Times who have historically given away a lot of free content. Why? Because they publish a lot more content than you. But even the New York Times recently scaled back from giving away ten articles, to giving away five articles, and their reasoning was to increase subscriptions.

Digital Publishers Expand with Acquisitions of Assets, Technology

Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Publisher Websites Using Technology to Build Audiences

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and the changes they’ve made to their websites recently.

Social Media Brands Turn to Subscription Websites

The term “subscription” is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they’d be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to boil down to having a cleaner, more curated feed through Twitter’s TweetDeck App.

Multiplatform Publishers Growing Through Strategy and Acquisitions

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through digital publishing.

Today we’re looking at multiplatform publishers that are evolving. We begin with The Financial Times and a story from Design Week. Design Week reports,

Multiplatform Publisher Sales and Acquisitions Include Major Publishers

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk Kong media group IWM since 2015. Financial Times is reporting. “…both IWM and Forbes say the dispute has now been settled, following an agreement last

Guardian Launches Native Advertising Hub

Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started an in-house native advertising agency called “Hosted by the Guardian.” And by customers, they don’t mean subscribers. They’re talking about the advertising agencies that they once

Using Metered Paywalls and Even Paid Whitelisting Against Adblockers

Can metered paywalls be the solution to voluntary whitelisting of adblockers?
As they say, if you’re not paying for a product, then you’re the product. And in publishing, when you’re giving away content on your site for free, users don’t seem to understand that you need ads to keep the free content flowing. Adblockers are obviously

The Many Shades of Publishers Using a Paywall Model

The paywall model comes in many shapes, sizes, and flavors and all can be profitable for publishers when the content is good.

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to digital, that many of

Facebook Makes Changes to Instant Articles to Accommodate Publishers

Instant Articles are being used by major publishers and Facebook is taking note

Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.

However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s

Online Ad Publishing News: Blocking, Programmatic, Time-Based

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how to present it, why people might be attracted to it. And these factors are not static – they shift with the industry’s whims.

Magazine Advertising Trends: Mobile, Targeting, Paywalls

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they’re important to monitor amid a climate that includes such pressing issues as ad blocking, viewability issues, targeting, and advancing technology, particularly on the mobile ad front.

With the

Native Agency Approach a Priority for Digital Publishers

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you’re not quite ready to launch your own native agency, but it’s interesting to note who is and how they’re doing it. And why. Is it to neutralize ad blocking? Generate more

Digital Ad Metrics: Attention Is the New Impression, but Still Nascent

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when

Online Magazine Content Considerations: Saturation, Data, Editions

Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.

There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.

Emails, white papers,

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

Meet the the Moment’s Hottest New Digital Magazine Platform

One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never run out. If you’re willing to put in the work and climb the learning curve as quickly as possible, you can integrate new Internet revenue models at your own pace!

The latest digital magazine platform to gain momentum in the publishing industry is ecommerce content strategy.

Digital Publishing Business News: Economist Value Yields Interesting Lessons

The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have kept the industry on its toes; and mergers & acquisitions are approaching peak activity. Combine all of this with the daily maneuvering of titles trying to go all-in on multiplatform publishing, and you have a whole lot to pay attention to if you’re running digital magazines.

But recent bombshells about the sale of the Financial Times and the inner-workings of negotiations over the fate of The Economist have captivated our attention today. Fusion has a fascinating article titled “How staying private paid off for the Economist,” and we have to start there!

Programmatic Ads the Focus of New Publishing Alliance

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But as popular as they are, some publishers are seeking to better capitalize on them in an effort to protect their share of the market.

Digital Publishing Strategy Evolving for Companies

Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help!

Bloomberg Digital Ambitions Built on Multiplatform Approach

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his tenure and months into a radical redesign.

‘Politico’ Expands Into Europe

In September, Politico announced it would expand through partnership by creating a European version of its political news site.

‘Self’ Magazine Continues To Change

In case you don’t remember, Self magazine, a major publication from Conde Nast, started to revamp itself earlier this year. This process began as Joyce Chang was brought on was the company’s new editor in chief. Chang was formerly the executive editor of Cosmopolitan.

LinkedIn Content Marketing Led by Forbes

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.

Learning From Your Magazine Subscribers

Many publisher would think that getting the largest number of magazine subscribers would be the end game.

5 Best Practices for Selling Premium Digital Content Inside a Multiplatform Publishing Business Model

The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they’re rolling out a brigade of new multiplatform publishing products that are focused on producing higher profit margins, rather than solely focusing on revenue. As the leader of the pack, they generate the largest percentage of their revenue (56%) from their readers.

Financial Times Consolidates

The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, “The Financial Times is to institute path-breaking changes to the production of its printed newspaper that appear to be the penultimate step towards becoming a digital-only publication.

News Flash, Magazines Are Not Failing!

In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say the complete opposite. Print magazines audiences are up by 1.3 percent and tablet magazine audiences are up by a whopping 47.5 percent. She sites that 50 percent of readers ages 18 to 34 are following some sort of writer, whether it be a specific brand or writer/editor on Twitter.

Magazine News: The Evolution of Magazine Publishing Software

What began with devices has now turned to software.

Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that afford more freedoms to their users.

Digital Magazine Sales Showing Promise

While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality.

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

Digital Magazine Publishing: The Art of Monetization

As digital grows, membership strategies are a focus

Three interesting notions came upon me recently.

The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January 31, 2012, they experienced “over 16 million downloads of digital publications powered by the Adobe Digital Publishing Suite”.

Managing Information High on Agenda at SIPA UK

You’ll Be in Good Company at SIPA UK

I was looking through information on speakers for the upcoming SIPA UK Conference, July 13-14, in London, and came across an “Exclusive interview with Patrick Smith, editor of The Media Briefing.” He will co-deliver a session on digital publishing with Martin Stabe of the Financial Times, and this is a nice coup for SIPA. (A commenter on that site wrote, “HOW DID YOU GET HIM? Fabulous interview.”)

It seems to be one of a number of “coups” for SIPA in terms of the excellent speakers for this conference. Here are quotes/tips from five speakers and a list of three more. If there’s any way you can attend, you should. It will really expose you to some fresh thinking.

SIPA UK Conference is Next Big Thing…

SIPA UK Conference Spotlights Consultants, Key Topics

Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14, in London, the sage words of some of these consultants will be included in the price of admission—along with roundtables, breakouts, discussion forums, an awards ceremony and…well, afternoon tea, of course.

Dominic Jacquesson is the CEO of the consulting group Ink on Dead Trees. At the SIPA UK Conference, he will lead a session titled “Going mobile – lessons for digital publishers.” In a recent interview with Customer Direct, Jacquesson said, “We’ve had more than decade of the web where, to our own discredit, we’ve trained consumers to expect that everything will be for free; we’ve got to hit the reset button on that. Whenever there has been a shift in the past in media platforms—we’ve seen it before with tape to CD, etc…—it gives you a chance to reset pricing models. And that’s what apps are doing. And they are doing it. People have shown willingness to pay for apps and app content—even when the content is intrinsically the same that they can get for free on the web.

Apple Softens Stance on In-App Subscriptions

Apple Eases Back on In-App Subscriptions

SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and media purchases made in an iPhone or iPad application through its App store. Last week I wrote about The Financial Times introducing a mobile Web application aimed at luring readers away from Apple’s iTunes App Store. “We don’t quite know what will happen,” said Rob Grimshaw, managing director of FT.com.

Well, a lot apparently. The pressure from places such as FT and other large publishers—Knight Kiplinger wondered aloud at SIPA 2011 last week that his company has to decide “who we want to do business with”—seems to be having an effect. Quietly, at the end of last week, Apple changed its guidelines on pricing, as reported by the site MacRumors.

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

New App from Financial Times Challenges Apple

Financial Times gives publishers a new option

One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of the revenue from new subscriptions and media purchases made in an iPhone or iPad application through its App store. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, mentioned it on Monday: “Like a lot of publishers, we have to figure who we want to do business with, whether it’s Apple and their 30% and wanting to control our subscriber relationship or Google, who may be easier to deal with.”

On Tuesday, another option appeared. The New York Times reported today that The Financial Times, the British daily, has “introduced a mobile Web application aimed at luring readers away from Apple’s iTunes App Store, throwing down the gauntlet” over Apple’s impositions. The Financial Times has designed a new app “that includes much of the functionality of an iPad or iPhone application, while residing on the open Web.”

Matt Salt Named New Executive Director!

Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership

I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and talented staff. Julie (Utano) personally checked all the meeting rooms and speaker setups, Kati (Fritz) handled registration as smoothly as I had ever seen—I’ve been in the association world for 20 years now. And Anne (Moore), who is part-time, seemed to be doing everything that fell in between.

And then at 7 a.m. on the busiest day, Matt Salt stood tall, looking bright-eyed and comfortably in control. As co-chair of the Conference, Matt had been around the office a bit, but mostly in passing—stopping in for a meeting or introducing us to his two young sons just before they embarked on a camping trip. (He and his wife Wendy have a 15-year-old daughter as well.)

MeansBusiness.com Website Design Review

MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance and labeling.