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Tag: Google friendly

Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your subscription website. If your Email Capture Rate (ECR) is 2% or lower, you should spend time trying to optimize your website, through disciplined testing.

For example, last year, one of our Gold Member clients

Do You Have These Four Goals in Mind?

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.

Protected: Executive Council Update: Double Your Email Capture Rate (ECR) to Boost Overall Revenue

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5 Ways to Test Floaters and Improve Email Capture Rates

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60% of email captures come through this element. And for those who launch them, they see a 20-50% lift in email capture rates right away.

3 New Google Rules for 2017

Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.

Maybe you’ve heard this story, about two guys

4 Principles Every Multiplatform Publisher Should Live By

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.

Top 4 Subscription Website Publishing Goals

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

How to Price and Sell Online Magazine Subscriptions

Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it’s now a must-have for Google-friendly sites, it’s become widely accepted that online magazine subscriptions and native tablet editions are the future of publishing. One challenge remains: Few publishers understand how to architect and monetize their content online.

Without a clear plan to profit from digital publishing, most publishers upload their magazine content to the web and cross their fingers that it’ll work. They may create a flip-book style or PDF version of their magazine and hope that’s enough to please their readers. At Mequoda, we have a bulletproof plan that makes finger-crossing unnecessary. And one of our clients, Prime Publishing, publishers of digital-only magazines I Like Crochet and I Like Knitting, is proving that online magazine subscriptions built natively can be a solid revenue stream.

How to Make a Membership Website

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take a look at six tips publishers must adhere to while making a membership website.

Editorial Strategy: 7 Components for Online Editors

Tips for developing your editorial strategy

Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.

What best practices are you relying on for your editorial strategy? The seven tips below come from years of research, acquired through operating our own publication, and watching the actions of other successful publishers and authors.

Putting SEO Training First

White hat SEO techniques are complex and take time to acquire.

Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.

I am both a journalist and engineer by training and tend to focus on the mechanics of what needs to be done. I’m all about getting the keyword research started that will form the website taxonomy and guide the editors content generation, headline writing, and tagging on a day-to-day basis. I know I’m in this for long haul with the client, whether we’re tuning up an existing website or starting from scratch, it’s going to take years to make white hat SEO as natural as good spelling and grammar.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

The Mequoda 500 Research Methodology

Discover the content models being used by top publishers online when you download this new free report from Mequoda Group

Membership Website Mistake #8: Ignoring Organic Marketing

Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your database like search engine optimization and social media marketing.

It’s important to understand that in a content-driven world you need at least one of two different types of subscription websites: the portal and the blog. Both of these content models are Google-friendly options, which makes it easier for your content to get noticed, crawled by the Google bots and ranked within search engine results pages.

Custom Programming Offered for Unique Online Businesses

Combine best practices with unique ideas to get to market quicker

Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher is different. We understand this, embrace it, and provide custom programming to meet the needs of each Mequoda Gold Member client.

Even while utilizing the advantages of Framework1, which helps our architects develop comprehensive systems in a fraction of the standard amount of time, it’s expected that some level of custom programming is required by Mequoda System Publishers.

Using Mequoda Best Practices to Define Your Internet and Content Strategies

A guidebook for exploring options available to maximize online revenues

If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.

We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event.

The Importance of Links Stressed by a Major Publisher

The Washington Post is instructing reporters on the importance of link building

How many times have you heard that building links are important?

Reporters at the Washington Post recently received a memo briefing them on the importance of linking content.

Open Content Dominates Top 1,000 Websites

A new study from the Mequoda Research Team sheds light on the use of open content

Open content has been around since the inception of the web. Since that time, it’s been debated if top branded content suppliers should be using an open content model to drive online business, in particular, website traffic.

To supply the industry with pertinent data, the Mequoda Research Team conducted a new study we’re calling the 2011 Mequoda 500. This study determined the content and business models for the top 1,000 websites according to Compete’s traffic numbers and focused on the top 500 that operated an open content model.

93+ Best Practices at Mequoda Summit East 2011

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

Mequoda System Metrics

All Mequoda Systems share audience development components but have different methods of generating revenue

I always find it interesting to watch, listen to and facilitate the interaction between different publishers who are new to Mequoda Summits.

One thing that often happens when talking about Mequoda Systems is that they assume it’s a single business model. Although there are thousands of publishers running systems that utilize the open community standards of a Mequoda System, those new to the system typically have a misconception that all Mequoda Systems are generating revenue the same way.

Locke Uses Content Marketing to Sell Over One Million eBooks

Best selling author John Locke uses the characteristics of a Mequoda System to make money online

Can you imagine selling over one million eBooks in under five months?

John Locke, the self-published author, does not have to imagine such a feat as he’s sold over one million eBooks through Kindle in five months.

Mequoda Summit: 9 Questions You May Hear at the Mequoda Summit East 2011

Similar questions have been asked at previous Mequoda Summits…the answers are valuable to all in attendance

Whether you have already registered for the Mequoda Summit East 2011, or plan on registering now before early bird pricing expires, it’s time to start the conference preparation.

To do this, I wanted to highlight some questions that have been asked in the past. Bringing these questions forward helps people not only get an idea of what the Summit will be like, but also makes them feel comfortable…Mequoda Summits are open learning environments where asking questions is highly encouraged.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

The Mequoda System’s Core Values

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

Real-time Marketing: One Tragic Flaw

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept of real-time marketing, which is essentially the process of responding to relevant industry news as it breaks. The idea relies on using blogs and social media sites like Twitter, Facebook, and LinkedIn to provide a publishing platform to participate in real-time marketing.

Discover How Online Business Launches Begin with a Strategy

Every online business we’ve launched, and will launch, has been forged under our 41 step content marketing strategy

As I sit down and look at the number of online businesses we’ve launched over the past couple of years, I think about how many were total overhauls.

Even for brands that had existing magazines, seven out of ten times we were involved in launching something that was flying a new brand.

9 SEO Blogging Tips for Search Engine-Friendly Articles

How to create SEO’d blog articles with the best chance of getting found by content searchers

One thing Google’s Panda update has taught us is that quality content is a clear focus on their indexing process.

Beyond quality content, we’ve seen specific techniques for placing content within web pages that has helped achieve the three primary concepts behind content marketing: content, community and commerce.

How Keyword Research Drives Online Publishing

Three effective uses of keyword research include audience development, website taxonomy and article tagging

In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda update.

All of the Mequoda Systems we’ve analyzed thus far have seen an increase in the overall number of Google listings for their keywords by at least 15%.

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

Benefits of the Mequoda Content Marketing System

How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?

We’ve studied thousands of successful and not-so-successful online publishers to determine the best business practices to create the Mequoda Content Marketing System. All of the successful online publishers we’ve studied have one thing in common: a content management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

The Mequoda Content Marketing System can be used to launch a new website, or to manage, maintain and improve an existing website. Every Mequoda Content Marketing System has four distinguishing characteristics that may require you to master additional skills.

Tips on How to Optimize Online Press Releases

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities

(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and it should contain specific keywords that people are searching for. If it does not involve these two important components, chances are that the press release will not be picked up by search engines or seen by a large audience.

To begin engaging in online PR campaigns, start by creating a press release. Make the release between 250 and 400 words and newsworthy.

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

Mequoda Content Marketing System Key Characteristics

Four building blocks that make up our content marketing system

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Guideposts.com Wins First Annual Mequoda Rocket Award!

Phillip Charles-Pierre of Guideposts accepts the first annual Mequoda Rocket Award

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

What a Tag Page Should Look Like to Google

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow

Get Your Email Marketing Kit from Mequoda (it’s free!)

Download these three free white papers and sending more effective email newsletters and promotions.

Meet a B2B Multi-Platform Content Rock Star

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

Does Your Site Meet These 4 Online Publishing Criteria?

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common.

What is a “Mequoda Website”?

question

You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?

(more…)

Why Google Loves Internet Hubs

How Google chooses to rank sites on broad phrases like “investing advice”.

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