Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
Discover proven methods for rebuilding your brand in the digital age at the Content Marketing Strategy Workshop
In the Mequoda Daily yesterday, I discussed building out a legacy brand.
The Mequoda Content
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Creating additional user benefits for your print product by creating a new experience on the web
When you build a website for your print product, it's extremely important to make sure
See how event planners are utilizing a social media strategy
It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
There’s Only One Way to Find Out. Ask (and Answer).
Apparently, lots of places want to know what I think.
In my email box now sit surveys from a lecture that I
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that
Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
[question]
Is there an average conversion rate for potential clients who have reached your order page?
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[answer]
There is a huge delta based on price and source...
From a high of 20% for self-directed
[question]
How can I convince my customers to take webinars and audio conferences as seriously as my live events?
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[answer]
Travel budgets have been cut significantly, buy employers still need to provide education
Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have
Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.
Maximize revenue by using email newsletter templates to
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I've spoken with over the
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
