A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees,
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We've got #1 and #2 covered, come to the Mequoda Summit and be a
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
Floaters can double conversion rates on your website
Remember the Wild West days of the Web?
Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug
Why every print publication needs an editorial policy and content marketing plan for reusing content online
How this financial publisher’s editorial policy effectively recycles, reuses and repurposes its premium stock recommendations
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to
[question]
We are in the process of converting our blog from iProduction to Wordpress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping
VidaySalud.com, a Spanish-language public health initiative from La Doctora Aliza, launches with a mission to inform the Hispanic community and enhance the relationships between Latino patients and their physicians
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website
Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation
FREE White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that's part
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
When newspaper publishers close their doors, have they considered their ever-growing digital options?
It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets
With advertising sales dropping, many publishers are considering charging for content. Will you?
After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted
Why Google doesn't require big brands to optimize their sites in order to land on page one, and what it means for smaller companies
Over the past couple of months, Google
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
How to tell if Twitter really does drive traffic, and if it does, how so?
If you dug a little into the Google Analytics of our site, you’d see that Twitter
4 Key Practices and Strategies in Selling Hybrid Advertising Packages
When an advertiser buys ads from both print and online versions of a brand, the extra frequency targeted to the most
