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Tag: online market audit

Registration Open for the Mequoda Intensive: Save $200 and Join Us in Boston

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies that will double, or even triple, your revenues within the next 5 years — all in two days, all in historic Boston, Massachusetts – would you

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

Week in Review: November 14th, 2011 – November 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Utilizing an Online Market Audit for Better Business

The smartest business professionals utilize the tools of the digital age before making major moves. The smart operator or consumer pays due diligence to research before starting a project or buying a product. If the proper attention isn’t paid, it can lead to failure or buyer’s remorse.

It’s interesting; some CEOs expect to take a physical business online with the same strategies they’ve used in the physical world. Although some concepts and strategies may apply, there are always new ones that need to be addressed to find success in your market.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

The Top 8 Tips for Sizing Up Your SEO Competition

Discover how your content will fare on the web

Most successful online publishers understand that building a keyword universe is the foundation for digital success.

Another key document for digital success is an Online Market Audit. This process and resulting document alerts you to other websites in your market that are ranking well for your keywords and may help identify partnership opportunities.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

3 Blog Types, 28 Blogging Sources

Learn to build an audience that keeps coming back

In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.

Using the audit will shine light on your competition, which allows you to form relationships or serve the community with content that the competition has neglected.

Discover How to Create the Best Buzz Posts

Do you know who’s in your online neighborhood? Find out with an Online Market Audit

Buzz posts serve as great social media fodder while displaying your industry knowledge.

Creating the best buzz post is harder than you may expect. It is not as easy as going to your favorite websites that you think are relevant to your audience. You have to use metrics to truly find the best sources to base buzz posts on.

Blogging for Editors

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

Notes & Quotes from Mequoda Summit Boston 2009: Online Market Analysis

“It’s about learning who you can partner with in your space, before your other competitors beat you to it,” Don Nicholas notes in this session about conducting an Online Market Analysis

Watch All of Our Webinars On-Demand… Right Now!

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

How to Create Partners Out of Competitors in an Online Publishing World

If you can’t get the number one ranking in Google for your desired keyword, partner with the online publisher that does

Take Away 12 Tools from the Mequoda Summit (it’s not your average conference)

A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Warning: We’re Only Building Out Eight New Mequoda Systems a Year (And Why This is Good News for You)

Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.

Mequoda Pro Charter Offer – Get Trained for 12 Months

“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

How to Take an Organized Approach to Looking at your Online Business Market

Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?

Why Are Smart Publishers Selling Off Some of Their Books, Newsletters and Magazines?

Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize they must focus, consolidate and specialize.

Is Daily Email Newsletter Frequency Right For You?

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…

Online Market Analysis: The Importance of Knowing Your Online Neighborhood

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.”