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Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
More US adults have apps on their cell phones and more are willing to pay for these apps
Content consumption looks much different than it did five years ago. The mobile
Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your
All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships.
We provide free downloads on array of topics, including one on Mobile Site
New Study Rains on the Brainstorming Parade
I recall one off-site brainstorming session where an outside moderator was brought in to try to get at our “problems” and keep the conversation
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors.
The Visitor tier accounts
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
Have you received an email late at night from one of your developers stating, "Site XYZ.com is down, we’re looking into it.” As much as we like to think that
David Ogilvy said, ''If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who
Brian Crotty, President, OPIS (Oil Price Information Service), Gaithersburg, Md.
What was your first job out of college and how did you get into this business?
I had a creative writing degree
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
Discover the probable path your online business is headed on
If you are looking to expand upon your current business, create new aspects of it or develop an entirely new online
Modeling your website modeled after successful content producers in your market
If your website is getting created, or you’re working on a redesign, what parameters will it follow?
In order to
Hail 'Caesar'! A Great Call to Action
Watching the Shakespeare Theatre Company's (STC) production of Julius Caesar here in Washington, D.C. a couple months ago, I just thought, “That Shakespeare guy
How does your website look on mobile devices?
This is a question all online businesses need to be honest about. Mobile usage is quickly increasing, and expected to be more popular
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Issues and Answers from Our 'Mobile' Webinar
Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World –
The need for proper interaction between website programs
According to PC Magazine, an Application Programming Interface (API) is used to “communicate with an operating system or some other control program such
Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means
Does your online business utilize sponsor-driven revenue? Are these relationships presented in your email campaigns?
If you aren’t currently generating revenue from sponsors, consider the possibilities.
Innovations in European Postal Systems Set New Tone
Clemens Beckmann is the executive vice president of innovation of the German post office’s mail division. Now when is the last time you
Ten steps to turning editors into digital brand evangelists
There's no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm
AddThis, ShareThis and AddToAny now automatically get Google's Social Plug-In Analytics
On any other day, there's no real reason to recommend one social bookmarking/sharing plugin over another because as long as
Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media
All website changes need to be tested to assure they work properly.
If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your
Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics.
Many online business
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
It Still Proves Better to Give Than Receive
“This one’s on me.” I’m pretty sure that most of us have said this at some point of our adult lives, probably in
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
A lot can be said about content, community and commerce
Think about it; aren’t content, community commerce the defining themes of not only business, but the society we live in?
Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an
Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work
Revenue is one main assumption you will have to
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin
When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten
Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses
