New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
How wisely are you spending your time on Twitter?
Publishers and editors alike want time on social media to be spent properly.
Many publishers have seen how helpful social media can be
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
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A look at creating a better user experience with audio
Are you seeking ways to build more engagement with your audience? Do you want to offer content enhanced by digital components?
Digital
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
When someone happens upon our homepage, it's usually because they either typed in your web address, or because you have a link out there that goes to your homepage. Perhaps
Tips for getting listed and finding relevant lists on Twitter
In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.
In summation, the main reason for using Twitter Lists is
Search bests social for many content publishers
The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.
According to recent
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
Insight on creating sales letter landing pages from our Landing Page Handbook
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With all the content present on the Internet today,
Increase website traffic by using this handy tool to start Twitter conversations
As always, I've been researching new social media productivity tools that publishers can use to spend less time and
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
New findings discuss how often tablets are being used
Almost 70% of tablet owners are spending at least an hour everyday on their tablet device.
This data was reported to AdMob, which
The future of web advertising for newspaper publishers depends on getting more traffic
Now I'm not here to say whether or not a giant publisher like The New York Times should
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using
Examples of publishers using video for audience development
Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.
In the video,
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I learned
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
The sixth principle of content marketing focuses on the need to work towards the same goal
In yesterday’s Mequoda Daily, I discussed six elements of a webmaster’s job description.
Knowing those job
SIPA, SIPF and Members Give Back to Community
There’s always enough bad news in the world, so on this rainy Tuesday (here in Washington, D.C.), let’s spotlight some good things.
1. Kudos
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
Carl Kravetz, publisher of Vida y Salud, discusses five online partnerships for success in today’s Building Online Partnerships webinar
Life is like riding a bicycle. To keep your balance you must
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
Join me for our Content Marketing Strategy Workshop in New York City on June 21st
In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.
Using
Providing great, shareable content leads to developing readers as online business partners
The evolution of the Internet has led to emergence of many types of marketing.
Content marketing is a popular topic
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Glenn Demby, Vice President of Editorial, Bongarde
What was your first job out of college and how did you get into this business?
I was languishing as a third-year, corporate lawyer on
Examples of how to use online tools as partners for your online business
Developing partnerships makes life much easier, especially when you’re operating an online business.
Let’s be honest, a content-based business
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Imagine what
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
Rooms to Meet and Wishes to Tweet
It’s Wednesday and we’re talking wish lists—two kinds in particular. One is a new Internet model and the other is an additional way for
Are you harnessing the power of your audience?
If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of
