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Tag: publishing secrets

NatGeo “Shares” Social Publishing Strategy

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to distributing your good work and deploying it as a tool in audience development, a social media strategy is an absolute necessity.

The challenge is perfecting that strategy as much as possible. Especially in a business where the ground seems to shift every other week. But one way to stay ahead of the curve is to pay attention to the digital publishers doing it right, the ones who unite great content, great timing, and great discipline, to produce a whole other source of traffic and revenue.

But don’t fall prey to just slapping some articles up on Facebook Instant or Apple News. This just won’t cut it. Publishing social media successfully requires dedicated resources, including staff. But it will be worth it!

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Utilizing a Keyword Strategy for Online Publishing

This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands

(Nationwide)—These are a few questions to ask when working on a keyword strategy. For instance, what are people searching for online that your product or service will help them answer? To understand to the fullest what people are searching for and where you can fit in with the competition, it’s important to do keyword research.

There are a few different methods online publishers can use to determine keyword popularity, competition and strategy.

Learn How to Manage Multi-Platform Brand Development for Online Publishing

This free report from Mequoda Group discusses seven steps for online publishers to use to turn a niche publication into a robust multi-platform brand

(Nationwide)—Cutting-edge publishing companies have gone from offering single products to a single audience to creating multi-platform brands. The most successful new media publishers that fit into this category deliver content to customers in any form at anytime the consumer wants it.

For online publishers, knowing what’s available, and possessing the desire to experiment with new potential revenue streams is important.

Additionally, there are three offers any modern media company must make to be successful on the Internet. They include:

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Don’t Forget the End-Goal of Your Link-Building Efforts

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you want any chance of getting Google to drive you consistent, targeted website traffic.

However, your keyword universe is only as good as the website architecture that supports it. If your site isn’t built according to and around your keyword phrases, your chances of attracting traffic from the search engines will be limited.

Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique

Ten 2009 Resolutions for Online Publishers

What will you online publishing company do differently in 2009? Will you learn any lessons, or will you repeat the same mistakes?

Online Metrics

Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper.

Usability Testing

Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper.

Online Teams

Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper.

Online Publishing

Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper.

Online Publishing Book Review: How Not to Start a Magazine by B. Ann Bell

So, your favorite hobby has spurned your creative desire to start a new magazine. How do you decide if print or online publishing is best?

3 Sources for “Complimentary” Special Reports and eBooks

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how simple it is to create dozens of these products just from repurposing your existing content—not by creating original content.
We’ve identified three different ways to create complimentary products using your existing inventory:

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.

The Secret to Getting Almost Every Bit of Information That You Really, Really Want…

I’ve discovered an amazingly effective strategy for getting what I want. It works most of the time, and when it doesn’t, you can try it again, usually without penalty. And it’s not just an online publishing secret.

So fasten your seat belt and get ready to take copious notes, because here is an online publishing secret that will reveal everything you need to know to get what you want from someone else: “Ask!”

Don Nicholas Gives Away Seven Online Publishing Secrets

Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires — and he is giving them away in a downloadable report.

Mequoda System Habit #2: Build a Mequoda Media Pyramid

In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.

Mequoda System Habit #1: Implement a Strategic Management System

Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father’s management) treats the enterprise as a machine, with employees viewed as replaceable parts.

Introduction to the Mequoda System™ 2006

The Mequoda System™ is an internet business model comprised of seven organizational habits

The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.

Mequoda System: Repeat the Continuous Improvement Cycle

The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.

You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing mix, your organizational structure and your business processes.

Mequoda System Habit #7: Make Metric-Driven Decisions

Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.

Mequoda System Habit #6: Implement a Mequoda Marketing System

The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated media empire’s promotional mix, no equivalent paradigm exists in print publishing for online brand-building methods that successfully drive traffic, such as distributing free media, using search engines and link-building.

Mequoda System Habit #5: Create User-Centric Websites

After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site.

Mequoda System Habit #4: Organize Content Around the Customer

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who will succeed.