How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful