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Tag: social platforms

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

Subscription Websites Training Younger Customers Through Paid Content

The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we’re looking at subscription publishers that are targeting younger demographics, and the kinds of responses they are receiving.

Audience Development With Social Media Experiencing Shift of Platform Focus

Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.

Protected: Executive Council Update: Notice of Change to How Twitter Works with CoSchedule

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10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

Audience Development Evolves with Industry Standards, Engagement

The evolution of audience development comes through the evolution of online tools, social networks and communities.

Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

New Hires for Publishers with a Focus on Digital Initiatives

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Audience Development Strategy: Snapchat and Facebook in the Spotlight for Social

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.

We begin today

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

Content Strategy Looks at Ads and Newsletter-Only Content

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that

Multiplatform Publishing Changes: A Promotion, Acquisition, and a Lay Off

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which involves a social data and marketing platform named CitizenNet. WWD reports, “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

Bloomberg Says Apps Are the New Magazines and Newspapers

Are apps really the new magazines? (We don’t agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, “Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming year with a focus on delivering personalized content to users

How to Promote Content on Unlikely Social Platforms

How to promote content on three tricky social platforms that publishers want to love

Every once in awhile one of our clients asks us how they can leverage platforms like Instagram, Snapchat, or Pinterest as a content marketing platform. All three are completely viable social platforms for a social media strategy, and none of them I

Economist Decides Which Social Platforms Work for Them

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently “axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.” We’ve all been there right. For a lot of publishers, especially those in B2B, it’s Facebook that they’re questioning. Beyond limited reach to

Brands Seek Data From Magazine Content Partners

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There’s no doubt that brands are becoming hip to content, and while their first instinct was to hire content marketing companies to create brand stories, they’ve certainly evolved to see publishers as the experts of content. Thankfully, publishers noticed

Ad Blocking News: Facebook’s New Policy

Another day, another round of ad blocking news. But this time, we bear some good tidings. ‘

Turns out digital magazines aren’t the only ones suffering casualties when it comes to ad blocking. Facebook is grappling with its own blow back, but unlike some, it can drop the hammer with impunity.

Video Monetization: Tips to Help Make It Happen

For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but success isn’t going to come easily, as the industry is still wrapping its head around it. As with many aspects of business for media companies,

How to Run an Integrated Marketing Campaign

Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how to promote so many different products, especially given the new marketing channels that are available to us in the digital age.

As we’ve noted here before,

Digital Media Publishing News: NYM, Time Inc., and More

Digital media publishing is a challenge, but it’s a worthy challenge, because it will make you money when it’s done right.

Print media publishing is a challenge, too, and it still has a place, and always will, as far as we’re concerned.

Where’s that happy medium? Well, give us a call, and we can chat about it. Otherwise, let’s get a quick survey of the industry from our friends at MinOnline.

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.

Publishers on Digital Magazine Platforms: Social, Mobile, Tech

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital magazine platforms to be anything that can help publishers deliver and distribute content.

So, your magazine website portal counts. Your digital magazine apps count. Your social media management counts. Your online magazine library counts. Your white papers and other products count. Your events count.

You get the point: Everything’s on the table. Everything plays a part. Some components evolve; some fall away; more are developed.

Online Ad Revenue Up, but Bots Are Stealing Some of It

Have you noticed an uptick in your online ad revenue?

If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.

If not, don’t despair: 2015 has also seen a jump in the spread of bot activity, leeching online ad revenue from publishers and other brands.

MediaPost has articles on those digital publishing trends and more. Let’s see what they have for us to start the week!

Social Media Standards Released by MRC

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only a matter of time. Now, the Media Rating Council has done just that. Keep in mind, of course, that no matter how these guidelines shake out, you must maintain a regimen of your own when it comes maximizing the potential of social platforms. Minding your own store with best practices on social media will make it a lot easier to generate digital ad revenue down the line.

MediaPost reports on this development and several other interesting ones in recent articles.

Mobile App Publishers: New Data on Engagement and Connected Consumers

Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the great industry challenges of our time – each new crumb of analysis can be a big help. The Mequoda Method has always emphasized quality content and flexible presentation in its multiplatform publishing strategy, and while we may not have perfected the art, we’ve gotten pretty close. Still, we’re always up for cutting-edge studies and expert opinion to bolster our approach. Talking New Media, one of our most trusted sources for digital publishing news, showcases plenty of both in recent articles. Let’s start there this week!

Cross-Media Publishing News: Apple Newsstand, Tablets, and Time Spent

Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing.

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.

Social Media for Publishers: The MPA’s Latest Report

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Programmatic Ads the Focus of New Publishing Alliance

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But as popular as they are, some publishers are seeking to better capitalize on them in an effort to protect their share of the market.

Data for Mobile Publishers: Tablet Use + Site Efficiency

eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.

MPA Releases Social Media Report

The Association of Magazine Media (MPA) has released a report on social media activity, reports Talking New Media.

What Digital Marketers Want In Social Analytics

Social media has transformed digital marketing strategies over the years. At first, brands weren’t on board with social as they couldn’t understand how to benefit from it. Then, after social grew in popularity, many turned towards it without knowing how to actually maneuver the landscape, and did so just because others did it.

Social Media for Publishers Evolving All of the Time

Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael’s piece focuses on Glamour’s use of Facebook, National Geographic’s use of Instagram, and Seventeen’s use of Snapchat.

Social Media Self-Promotion Important for Publishers

Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.

The Future of Social Media

What does the future of social media look like to you?

As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop and serve our audience members.

Five Ways to Develop a Larger Audience Online

Content marketing tips for reaching new audience members

Many things can be said about the social sharing of content.

Beyond inciting more interaction online, it has helped the spread of content.

A Prestigious List of Attendees…

The Importance of the Company You Keep

My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call good company.
—Jane Austen

Jane Austen would have a great time at SIPA 2011—June 5-7 at the Capital Hilton in Washington, D.C. (If she registered by tomorrow’s early-bird deadline, of course.)

Hewitt Offers Case Study in Social Media Success

Hewitt to bring real-world success to SIPA 2011

Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful blueprint for winning in today’s digital world. She will present a case study of how Harvard University has embraced the digital age and also unveil some amazing decisions that allowed the prestigious school to stay at the forefront of knowledge building and creation.

A story last month in the Boston Herald described the atmosphere that Hewitt has helped to create. The article began: “Harvard University is a case study in using social media. StudentAdvisor.com ranked the birthplace of Facebook as the most social media-savvy college in the nation for its use of Facebook, Twitter, YouTube and other tools to communicate with students, parents, alumni and others.”

Are You Covered for Social Media Issues?

Social Media and the Law: Time to Get With the Program

Take a look at these recent examples of companies’ brushes with social media and the law from the website Virtual World Law Blog:

– In March 2011, a California court ruled that Facebook messages sent to friends’ walls, news feeds or home pages are “electronic mail messages” under the CAN-SPAM Act. “While the court did not address the underlying merits of the CAN-SPAM claims, companies using social media in marketing should verify that they (and any marketing services they engage) comply with CAN-SPAM’s requirements for commercial messages sent via social media platforms.”