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Tag: website redesign

Multiplatform Publishers Expanding as the Industry Expands

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

Website Redesign for Faster Sites, Better Advertising, & Bigger Audiences

A website redesign can lead to big increases in traffic and revenue if it’s done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for on website redesign recommendations that savvy publishers can make smart decisions.

In Email Marketing, They Can’t Buy Your Product if They Don’t Open

In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor between whether the email is opened, or moved immediately to the trash bin.

Protected: Subject Lines to Engage Your Readers Today

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Subscription Website Installations & Website Redesigns as New Years Resolutions

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.

The Advancement of Website Redesigns Includes New Strategies & Tools

Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy show their prowess in advancing their brand online.

Today we’re looking at three publishers who have recently gone this route, and the reasons for doing so.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Our

Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Gain SEO Control Back with 7 Sitemap Tools to Use Before a Magazine Website Redesign

There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules, if Google has considered you a black sheep in the past, you can reinvent yourself by cleaning up your sitemap. If you’ve been good, you can always improve how well your website is indexed, and often the updates are pretty easy!

Publishing Websites Evolve with More Products, Digital Videos, and More Ad Exposure

Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign

Many changes come to publishing websites through redesigns and rethinking of strategy.

We see this in a variety of ways and begin today’s news with a new subscription product from Christian Science Monitor and the high expectations for it. Nieman Lab reports, “…The Monitor launched Monitor Daily, a daily news digest of five pieces of content (stories, videos, graphics), plus one editorial and “one clearly labeled religious article offering spiritual insight often related to the news,” that will be emailed to subscribers each weekday at 6 p.m. Boston time. Each article can either be read in “30 Sec. Read” form — a summary that still has a clear beginning, middle, and end — or expanded to a full edition that is estimated to take about 50 minutes to read. The Daily is also on the Monitor’s website and available as audio (read by Monitor staff) to stream or download.”

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Subscription Website News: Redesigns, Revenue and Artificial Intelligence

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services 
We’re seeing that subscription website news takes on some interesting dimensions early on in 2017.

The first story, filled with some intriguing insight for subscription and digital marketers, features Aiden — a digital marketer created with artificial intelligence.

Digital Industry News: Meredith Deal, Business Insider, Reader’s Digest

Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form a publishing and broadcast monster, taking multiplatform strategy to a whole other level. The terms were reported as a 65% stake for $2.4 billion.

But Nexstar has trumped that digital industry news with a bombshell of its own.

Read on below for the full scoop from Folio:, plus the official announcement of yet another big purchase and the rebranding of a legendary legacy magazine.

How Digital Publishers Approach Time Spent

Have you noticed that time spent is becoming a more significant metric to digital publishers and digital advertisers alike? It’s understandable that this is happening because time spent on web pages and within websites shows the level of engagement from users.

Meredith Relaunches ‘Fitness Magazine’ Website With Improved Design

When major publishers like Meredith realize that a majority of website traffic is coming via mobile devices, a change is coming.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

Growth Seen For a Major Digital Newspaper

The Houston Chronicle from Hearst Newspapers has reached one billion page views quicker than ever before, reports News & Tech.

Cosmo Website Redesigned, Refocused

Hearst’s Troy Young “explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking news updates, a video banner, an infinite scroll of stories and advertisements that appear seamlessly between videos of male models cuddling kittens and buzzy stories on celebrities,” according to Women’s Wear Daily.

Colin Bodell Leads Time Corporate Site Redesign

As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.

Audience Development Flub: Rap Genius Lost 80% of its SEO

Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if you included a list of links with anchor texts back to Rap Genius in your article.

Print Design Changes Lead to Increased Web Traffic

There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith writes, “DiscoverMagazine.com enjoyed a nice traffic increase during an August that saw most sites decline, per min’s exclusive digital boxscores.

Website Facelifts are a Digital Publishing Trend

Website redesigns and facelifts have become a digital publishing trend for the summer. Here are a few highlighted redesigns.

Capital New York has all the details on the New York Post’s new website redesign. Interim Post editor Jesse Angelo talks about the redesign,”The new website will be a vastly improved experience for our readers – responsive design across all devices, better navigation and search, immersive and fun new features, and much more.” The Post will also be offering a host of new advertisement options as part of the redesign.

Is it Facelift Week in Magazine Land?

The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. “The new look for Jet includes brighter colors against a white background, more informational graphics, larger photos and new fonts.”

Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …

The Top 20 Topics in Search & How to Use Them for Good

Don thought it would be fun to write a post that “explains our methodology for quantifying an uber market.”

Do you know what that means? To quantify an uber market?

Thankfully I know enough to write this post, but I’m fairly sure that 99% of you out there don’t. And that the remaining 1% is probably exclusive to Mequoda employees and our Board of Directors.

5 Popular Changes to Notable Publisher Redesigns

eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it’s obvious that all of these publishers paid special attention to graphics in their redesigns, usually opting for more. Social media was also an important factor. Across all of the new designs, we were able to identify five common fixes that almost all of the sites made big changes on.

3 Reasons To Perform Website Usability Testing This Year

Why it’s important to let go and allow your users define your website

If there’s anything we’ve learned from the great success of Anne Holland’s new venture, Which Test Won, it’s that we must test our websites to find out what works. Also, that whatever we think will convert better, is probably not the one that does.

However, in addition to choosing the right copy and web elements for your landing pages, improved website usability has a direct impact on the success of your website. Website users are only a click away from leaving your website when it does not allow then to find what they want fast.

Turning Passion into Profit – How Freelancers Became Bloggers

How three passionate people became writers, then bloggers, then Internet marketers

The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a freelance writer.”

If you’re a freelance writer in 2010, you should launch a blog, add Google AdSense ads to it, build traffic to become credible, and find a co-op like The Deck Network to sell advertising on your site.

Most of today’s successful multi-platform publishers began with a single topic print newsletter written by a single, passionate, subject matter expert.

Profit by Making Nutrition Science Edible

Blogging tips from Judy Doherty of FoodAndHealth.com

HubSpot’s 7 Website Redesign Tips

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips.

Website Usability Testing Should Determine Whether you Change your Website Design

Experts on Website Design and Website Usability Testing Can Disagree

“Never redesign your website,” says one of my esteemed mentors and colleagues.

Disturbing words, especially because, as a website design expert and information architect, I spend 50+ hours a week explaining to clients why and how they must redesign their websites.

PCWorld.com Internet Marketing Case Study

PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums

OFIEs, “Order Forms in Editorial” are embedded subscription forms. They are placed in unused space at the bottom of webpages and, when used to generate subscriptions to a companion print magazine, churn thousands of new orders per year at virtually no cost. PC World is a perfect example. “Our website (www.pcworld.com) is our most profitable new business source for the magazine,” says Shawne Pecar, vice president of consumer marketing at PC World.