Building Online Partnerships

Discover how a CEO achieved market dominance in 24 months by capitalizing on partner resources, while spending less than $1 million in capital outlay 

Building Online Partnerships: How to Achieve Success with Minimal Internal Risk

Order this new, 90-minute webinar and discover how to build online partnerships that have generated millions of dollars for online publishers.

Dear Publishing Colleague,

What if you could spend 90 minutes with a forward-thinking CEO who could teach you how he’s made a digital business profitable in less than 24 months with the least internal resources possibly imaginable?

Smart CEOs, publishers and business unit leaders would say, “Sign me up!”

You now have the chance to see how Carl Kravetz, publisher of, has used strategic partnerships to achieve market dominance while enduring no internal risk.

What’s even more amazing, Carl has experienced this success at a fraction of the funds you would expect. An average investor or media executive might guess he’s spent 5 or 10 million dollars to achieve such results over the past 24 months. Truth be told, Carl has spent less than $1 million on his venture, yet sits at the top of his market.

An entrepreneurial mindset and carefully sought strategic partnerships with Harvard Health Publications, Meredith and Mayo Clinic among many more, have been the key to his success.

Online partnerships have helped companies generate millions of dollars in revenue with extremely high margins. Carl Kravetz may have the most compelling success story we’ve seen as he’s pioneered a new way of doing business in the digital age.

If you don’t believe this is possible, spend 90 minutes with Carl as he teaches what he’s done to achieve success. He will be laying out examples of how he has sought out partnerships and executed on them – leaving everyone involved pleased with the relationship.


How to radically rethink your organizational structure

During this 90-minute program, Carl will explain how he approached his organizational strategy.

His process has proven successful because it is unique. The philosophy behind doing business online is counter to how we’ve been trained to build a traditional media company.

As we’ve seen, this non-traditional approach has worked.

The amount of success has experienced in less than 24 months is something most traditional media companies don’t experience in years and even decades of hard work; it has all been possible through building online partnerships.

His technique has involved leveraging resources and expertise of other organizations, as opposed to staffing internally to accomplish his goals.

This has been great for Carl and disastrous for competitors in his market. If you are competing against a company like where partnerships are a core business strategy, those companies are going to out maneuver you and out leverage you at every turn. It is your worst nightmare if you’re a competitor, because companies like Carl’s can get results you want and do it cheaper, better and faster.

Whether you are an entrepreneur launching a new independent company or an intrepreneur tasked with bringing up a new business unit within a larger company, building online partnerships and taking assets that other companies have spent millions to aggregate will help you dramatically accelerate your growth with a minimal need for resources and capital.


How often do you ask yourself: “Who are the people that can help me succeed and how can I leverage the successful assets of other organizations?”

This is a question that Carl asked himself before embarking on creating an A-list of partners to help dramatically accelerate his business growth with minimal need for resources and capital.

Carl, along with his wife and business partner Dra. Aliza Lifshitz, has created a massively successful organization with only a handful of employees by consciously leveraging Internet relationships.

The few employees he has are scattered geographically throughout the world, utilizing the Internet to communicate with one another while doing their jobs remotely.

The most amazing part is the success has achieved through the partnership approach. They received over 750,000 page views within the year after the website launched and they’ve become the world’s largest resource for health information in Spanish. launched on June 1st, 2009 with 240 posts in a dozen health categories. By May of 2010, the website contained more than 900 posts within 21 different health categories.

Other than the competency possessed by both Carl and Dra. Aliza, has achieved success through partnering. Except for content development and partnership development, Carl has everything else done for him by partners.

If you are understaffed, building online partnerships can make up for what you’re lacking in personnel. A competent publisher who understands his market can use the six types of online partnerships that Carl has used to grow

I have personally heard Carl deliver a similar presentation at the Mequoda Summit 2010 in Napa Valley, CA. The story itself is beyond belief, and although there is a lot of talent and forethought necessary for such a success-story, it is possible to use online partnerships to generate massive amounts of revenue.


Six types of online partnerships

In our Building Online Partnerships webinar on CD, Carl will discuss the six online partnership types in depth.

His first-hand knowledge makes this experience incredibly valuable as you can ask questions during the webinar if you seek further explanation.

The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:

1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.

If you don’t have the time or staffing to generate the necessary amount of content, a content partnership is possible.

VidaySalud’s presence in the health care field opened up the opportunity to partner with Mayo Clinic on two new sponsored channels including Cutting-Edge Medicine and Natural and Complementary Medicine. Discover how this partnership was formed and the stipulations that make the relationship beneficial for each organization during this upcoming webinar.

2. Audience Development: Every online publisher needs an audience to survive and maintain relevancy. In today’s online world of content oversaturation, it’s important to stand out. Doing so through organic marketing efforts can be the difference between succeeding as a multi-million dollar publication and disappearing as a source of valued content.

Audience development can be done many ways through many different mediums. Focusing on the creation of content is the most important way to build and retain an online audience.

For, Google is a primary audience development partner. By frequently publishing high-quality content that is optimized for Google, VidaySalud’s content has found a home ranking high in search queries. Join us to discover other audience development partners and techniques Carl is employing at

3. Sponsor Partnerships: With over 20 main topics covered at, there is a lot of opportunity for niche sponsorship deals between like-minded organizations.

For instance, has a sponsorship deal with Colgate, among many others. This relationship is valuable to both organizations as Vida receives money and Colgate gets a lot of targeted promotion. Learn the components offers within sponsorship deals that make the relationships unique and profitable when you attend this live webinar.


4. Sales Partnerships: Since sponsorship deals and advertising are necessary components for the success of VidaySalud – primarily since there is no fee for users to access Vida’s content – it’s necessary for the sales process to continually take place. This could be very time consuming if Carl was the only individual working on procuring sponsorship deals.

Instead, Carl has partnered with Meredith Hispanic Ventures on a deal that includes content sharing and advertising sales. This spells revenue generation for both companies.

5. IT Partnerships: Online businesses need an array of support to succeed. A fully functioning website and an email service provider are just two of the necessary components. In addition to the hosting and support partnership with Mequoda, partners with email service provider WhatCounts to properly execute email campaigns.

During this webinar you will learn what these relationships entail on both Carl’s side and the partner’s side, and how using IT partners has helped the day-to-day operations of an online business run more smoothly.

6. Readers as Partners: To gain more prevalence within a market and through search results, website traffic, active community forums and inbound links are important.

Nurturing these relationships with great content and engagement will help the overall popularity of a website grow.


The power of partnerships

As we have seen first-hand while working with, online partnerships can help small, entrepreneurial companies operate successfully without added internal risk or millions in capital.

In Carl’s case, his partnership prowess has helped to become the largest source of online health information in Spanish on the planet.

Are you currently utilizing partnerships in all aspects of your online business? Have these relationships been fruitful for you?

The power of the Internet allows us to forge these relationships without expanding our internal staff or breaking the bank.

If you want to experience the approach Carl Kravetz has used to catapult to the top of its market, order this new, 90-minute webinar on CD and discover how you can identify people to develop mutually beneificial partnerships with.

It’s time to stop dreaming and start on the path towards building profitable online partnerships. The longer you wait, the more opportunities you will be missing out on as competition grows within your market.

Order this new, 90-minute Building Online Partnerships webinar on CD: How to Achieve Success with Minimal Internal Risk and discover the six types of online partnerships that have generated millions of dollars in revenue for online publishers.




Kim Mateus
Educational Services Director
Mequoda Group


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Carl Kravetz


Vida y Salud



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