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Tag: organic marketing

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

How to Run an Integrated Marketing Campaign

Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how to promote so many different products, especially given the new marketing channels that are available to us in the digital age.

As we’ve noted here before,

How to Leverage and Sell Multi-Channel Marketing for Your Publication

How to leverage multi-channel marketing both internally and also to sell out your advertising packages

The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.

When a mother and daughter

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Harvard Health Masters Multiplatform Publishing

When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it’s to improve the health and quality of life for the general public. And protecting Harvard’s brand is of utmost importance.

Membership vs. Retail Subscription Website Information Architecture

Misunderstanding Membership Website information architecture

Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers are launching a paid-access-only website.

A Membership Website is an online medium—a destination—in and of itself.

It may be structured as a “pure-play” site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a “companion” website, which does relate to an online or offline product. Either way, “members” or “subscribers” register and pay to access information, organized library-style by topic of interest, or research information or find answers to a question.

Creating Good Blog Names is as Simple as Picking the Best Keyword Phrase

Best blog names contain a keyword phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and put the word “daily” behind it.

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Organic Marketing Consulting 101

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.

9 Membership Website Mistakes

Membership websites are hot for 2013

All the sudden in 2013 I found myself hip-deep in subscription and membership websites.

Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

How to Make a Membership Website

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take a look at six tips publishers must adhere to while making a membership website.

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers

Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.

Now that subscription websites are turning into the core of online publishing companies, it’s important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Social Media Marketers Choose Email, SEO

Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can be more organic than that?

Among social media marketers, email and search engine optimization were preferred marketing channels, according to Social Media Examiner, which recently released data from its annual survey.

Week in Review: December 12th, 2011 – December 16th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Membership Website Mistake #8: Ignoring Organic Marketing

Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your database like search engine optimization and social media marketing.

It’s important to understand that in a content-driven world you need at least one of two different types of subscription websites: the portal and the blog. Both of these content models are Google-friendly options, which makes it easier for your content to get noticed, crawled by the Google bots and ranked within search engine results pages.

Discovering Updates to Your Marketing Channel Mix

The Internet offers so many opportunities to legacy publishers.

Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid and organic marketing, utilizing retail and affiliate networks, engaging in social media or developing online advertising revenue. And those aren’t even all the possible activities for building an audience and generating revenue.

The real problem for online business owners, especially those new to the digital landscape, is prioritizing all the possible efforts.

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry about in the past, but there’s a new embarrassing identifier in town, and those are blog comments.
While unhappily embarrassing for college students, this update is great for business…

Tablet Use Strips Time Away from PCs, Laptops

The tablet era continues to make waves in content consumption

Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.

There were hopes of tying editorial content with brilliant multimedia and interactive social elements.

New editions should be sent directly to the tablet when ready, so a subscription model could help publishers retain a healthy circulation of avid readers.

How We Increased Conversion Rate By More Than 30%

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months

We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.

The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid conversion landing pages, all thanks to a radical change to the template.

The Mequoda System’s Core Values

Why our Open Content Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

Social Media’s Connection to Content Marketing

Use social media to leverage your content in a time efficient manner…or you’re wasting your time

In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry and how online publishers should view social media.

To reiterate a main point, social media is good to have, but it won’t take the place of other organic content marketing techniques like SEO, link building or email marketing.

Building Online Partnerships

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What are the six types of online partnerships?

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The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:

1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.

If

3 Social Media Tips for Better Engagement

Simple, yet overlooked tips for more social media interaction

At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.

Imagine what that percentage will be in two years…or five years.

Online publishers are in the midst of a content revolution. Make the most of this opportunity by building a larger, more engaged audience through social media and organic marketing efforts.

How To Capitalize Off a Press Release

Capitalize off trending topics with an SEO press release

Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.

Now that PR is more social due to free press release distribution sites and networks like Twitter, Facebook and LinkedIn, there are ways to capitalize off the opportunities.

Content Marketing Made Simple

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What suggestions do you have for Content Marketing best practices?

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Content Marketing Suggestion #1:

SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black

Building Online Partnerships

Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk.

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.

Discover the 9 Most Profitable Subscription Website Business Models

This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models

Download a free digital copy of Building Subscription Websites: The 9 Most Profitable Website Business Models now

Subscription websites are becoming a more valuable component to online publishers. In fact, subscription websites are among the most profitable websites on the Internet.

As mobile and tablet devices become increasingly popular, subscription websites are being used at the core of the modern publishing revolution.

A ‘No-Brainer’ for Becoming a Better Blogger That Many Writers Forget

Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar

In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their editorial calendar.

The main reason to use three primary blog types is that each serves a different, but extremely important role in content creation:

Is Your Site Built to Attract Organic Search Traffic?

Search engines should be the primary source for driving blog and website traffic

In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from Google. The overall value of an Article Template is that it optimizes blog content for search engines and allows content to be more easily found.

Making content more easily found should be a primary goal for online editors. Their reward? A website attracting at least two-thirds of its traffic from search engines and other organic sources.

How to Achieve Great Content Marketing

6 Components of a successful content marketing strategy

Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch to gain market share.

Content marketing needs to be a focus of all online publishers. If they do not embrace a content marketing model, they will surely lose audience members to competition that does focus on content marketing.

Components of a Fascinating Corporate Blog

Why corporations decide to have a blog

Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.

eMarketer is estimating that 40% of US companies will manage a public blog for marketing reasons.

The Internet’s blogosphere has become more popular as content marketing has taken precedent as a successful Internet marketing strategy.

Blogging for Editors

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.

3 Reasons to Use Content Marketing in 2011

Are you citing these three reasons for engaging in content marketing?

The end of the year often signals a time of desired change in people. For those of us operating an online business, the New Year’s resolution should be to implement a content marketing strategy, or reevaluate your current one.

As this musing is typed, the ground in New England is being covered with snow flurries.

I, like the rest of Mequoda Group, am gearing up for our Mequoda Summit West 2011.

Content Marketing Tips for Helping Your Audience Make a Decision

Master 4 steps for content marketing that will lead to a sale

Content marketing is one of our favorite topics to discuss at the Mequoda Daily.

Content marketing is the current face of online, organic marketing. It’s engaging, educational and informative and can be relevant to an array of mediums, from written content, audio podcasts and video pieces.

3 Forms of Content Marketing that Go Above and Beyond the Standards

Content Marketing is popular these days; here’s how to utilize it

Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because content can be easily shared in a variety of ways through different mediums.

Content marketing budgets are expected to increase within the next year, according to a study by MarketingProfs and Junta42. That seems to be the statistical data that proves the expansion and growth in popularity behind content marketing.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Necessary Steps for Selecting a Content Management System

Utilizing these tips will put you on the path to choosing the best CMS for your content

Content management systems are like puzzles to me. They incorporate a lot of different pieces and create something beautiful when finished. The free open-source systems I’ve used may even have the “for ages 8-108” label upon them. Okay, that may be a bit of an exaggeration, but even those users unfamiliar with HTML code can easily operate a number of CMSs.

Unlike puzzles, content management systems can do a lot, from helping to manage content to working on organic marketing efforts. The CMS is an online publisher’s dream. It’s even better that many of them can be downloaded and customized for free via the Internet.

How Many Landing Pages Do You Have?

You may have more landing pages than you think

I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.

After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around this time.

He was talking about his landing page. Yes, “landing page” in singular form. I allowed him to finish his thought then chimed in.

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