Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your
The Internet offers so many opportunities to legacy publishers.
Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid
This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months
We occasionally run organic marketing tests at the Mequoda Daily and
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
What are the six types of online partnerships?
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
What suggestions do you have for Content Marketing best practices?
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because